Six

converging
digital Group Members(GROUP
12)

technology
Devyani Patel (MBA21052)
Niranjan Chaudhary (MBA21046)
Kartik Sakarwal (MBA21084)

trends
 As per KPMG in
India analysis
S tays ubiquitously connected (thus, the role of cloud, social media,
mobility and the internet)
S eeks personalization and convenience (thus, the role of cloud, AR,
mobility and
the internet)
N eeds innovative experiences and entertainment (thus, the role of AR and
social media)
I s influenced by peer reviews and feedback (thus, the role of social media
and big
data)
N eeds secure and easy purchase procedure (thus, the role of embedded
systems, cloud and mobility)
N eeds transparency, accountability and convenient post-purchase services
(thus,
the role of mobility, big data and embedded systems).
 SOCIAL MEDIA
AS A LEARNING TOOL

WHAT PRODUCTS TO BUY?

AS A SOURCE OF INFORMATION

AS A MARKETING TOOL

WHAT FIRMS TO WORK WITH

FROM WHERE TO SHOP?

Social media is shaking up healthcare
and public health
Social media is changing how we govern
and are governed
Social media is helping us better respond
to disasters
Help us tackle some of the world’s biggest
challenges, from human rights violations
to climate change.
 MOBILITY
HEALTHCARE INDUSTRY
Integration o f mobility with healthcare
is giving rise t o ‘mHealth’
Market f o r mobile healthcare
applications and devices is on a
rise. Example: Practo app f o r
online booking and consultation
Netmeds, pharmeasy, 1mg e t c
for
ordering medicines
Apollo group is running
diabetes health program SUGAR
Fitness band, Fitness tracker help
detect
the health o f the person
RETAILERS (Where To Compete, How
We Deliver)
Product identification- Outdoor
Advertisement,newspaper,magazine,social
media ,websites ,apps etc.
Instant Checkout- preferred payment
and delivery address stored
Popularity o f smartphones and
tablet computers
Example: Myntra and other shopping apps
Local service providers( urban
clap-
grooming,repairmen, cleaning etc.)
 BI G
DAT A
large amounts of data being generated.

large amount of unstructured data coming from various

sources. How Big Data makes JIO so powerful ???

India has already established an open government data platform to

provide public data to analysts, researchers and practitioners.

Instead of simply analyzing stock prices, big data can now take into
account political and social trends that may a f f e c t the stock market.
 Cloud
Computing
TELECOMMUN GVT/PVT FINANCIA
RETAIL HEALTHCARE
I CATIONS L
SECTOR SERVICES
Efficient Healthcare CLOUD AS A Allows
Cloud
Inventory solutions for KEY ENABLER governments
banking
Managemen remote OF LARGE- to reduce
Data
t locations SCALE processes and
protection
Enhanced Cloud- TRANSFORMA streamline
Fraud
Profitabili based T ION IN operations.
tolerence
ty Laboratory TELECOM
Services
Augmented Reality
 Different Sectors/Industries
adopting AR Technology

Automobile- Augmented reality applications used in showrooms help salespeople show

car functionality with the help of a headset or smartphone camera.
Retail- With augmented reality in retail, customers no longer need to try clothes
on to see
how they fit. They can use a virtual fitting room to choose the look that fits best.
Healthcare- AR integrates digital information with the user's environment in real time
and is becoming more accessible and affordable for medical education and imaging,
dentistry, and nurse training.

SOME EXAMPLES OF EMBEDDED SYSTEMS:
1. GPS SYSTEMS- The GPS is a navigation system that uses
satellites and receivers to synchronize data related to location,
time, and velocity.
2.AUTOMOTIVE SYSTEMS-Automotive embedded systems are
designed and installed to enhance the safety of automobiles.
3.MEDICAL DEVICES-A new class of medical devices use
embedded systems to help treat patients who need frequent
monitoring and constant attention at home.
EMBEDDED SYSTEM
An embedded system is a combination of
computer hardware and software designed for a
specific function. Embedded systems may also
function within a larger system.
The systems can be programmable or have a fixed
functionality. Industrial machines, consumer
electronics, agricultural and processing industry
devices, automobiles, medical equipment, cameras,
digital watches, household appliances, airplanes,
vending machines and toys, as well as mobile
devices, are possible locations for an embedded
system.
THANK YOU