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A Project Feasibility Study On The Estblishment
A Project Feasibility Study On The Estblishment
Tagod, Ilyn P.
Objectives Of The Study
• The proposed project will produce different types of wooden furniture such as;
bed sets, dining sets, door sets, center and side table, office tables with chair, sala
sets and divider.
• The proposed project will use a high quality of wood that is very durable even in
a long period of time.
• The proposed project cares and protects the environment and its natural resources
so we will going to support reforestation.
• The project will cater the growing needs of the local wooden furniture market.
MARKETING ASPECT
The proposed wooden furniture business is an ideal market for a furniture business and is
located at the center of Libertad, Tungawan Zamboanga Sibugay that is convenient to
everyone. In this area there is no wooden furniture existence yet. People in this area not
only have a work but also they have a business that can afford to spend their money in
willing to buy the product which is wooden furniture.
DESCRIPTION OF THE MARKET
• The proponent of the proposed business must have the desired creativity as to be able to
provide quality service to the customer.
• The business aims to market the product in the people of Tungawan.
• The target market of the business is the newlyweds and teachers because they are the
ones who mostly purchase and in need of furniture which translates to a constant
demand interestingly.
• Within a market businesses are faced by direct competitors .In the entire municipality it
only has two existing furniture shops. With regards to our consideration about our
competition, we considered them as the proposed projects competitors.
DEMAND AND SUPPLY PERSPECTIVE
• The annual demand and supply from 1 year up to year 5 was obtained based on the gathered
data or sample. Based from the obtained demand, and supply it was distributed to every
product in order to determine its demand , supply and gap.
• Based on the consolidated data the demand per product is 314
• Based on the consolidated data the supply per product ; dining set and sala set is 139, door
set is 217, divider is 183, office table with chair is 95, bed set is 179, center and side tables is
29.
• Based on the consolidated data gap per product; dining set and sala set is 175, door set is 97,
divider is 131, office table with chair is 219, bed set is 135, center and side tables is 285.
DESCRIPTION OF THE PRODUCT
• Dining set is compose of dining table with 6 chairs which feature similar o
complementing designs and the price is 20,500 pesos.
• Sala set is a set of furnishing for a living room compose of 1 center table, 2 long
chairs, and 2 single chairs with the price of 20,500 pesos.
• Door set is a solid wood door is made from a single piece of the same variety of wood
and different designs with the price of 5,000 pesos.
• Divider is a partition screen that can have in order to utilize each and every corner of
the house efficiently. It is very functional and stylish, items to be keep in homes with
the price of 12,500 pesos.
• Bed set is a wooden bed that is incredibly durable and not easily damage. It’s a queen
size bed and 2 drawers in the side of it with the price of 5,500 pesos.
• Office table with chair is a 1 flat table with 1 chair and is flexible for academic and
professional or domestic activities such as, reading, writing or using equipment like
computer with the price of 5,500 pesos.
• Center and side table is a 1 side table and 1 center table with the price of 5,500 pesos.
COMPETITIVE STRENGTH
• The proposed business is both online and physical business which help the business
capture both markets.
• There is a timeline of the product making when will be completed, high quality wooden
furniture who offers 7 varieties of products with a very reasonable price, sustainability
and eco-friendly.
• One of the advantages of this proposed business is the location because, it is located at
the central part of Tungawan Municipality and is a busy area, it is the very first business
build in that area with fewer competitors.
PROPOSED MARKETING STRATEGIES
• The proposed business plans to execute a broader marketing strategy, not simply to
build name recognition and awareness but also to build deeper relationships with the
target customers whom they will believe will help promote the business.
• To reach the target customer group we use a mix of the ff. marketing methods such
as print advertising and social media platforms, this strategies is to inform the
customers and develop a connection between what they want and what the business
can offer.
PROJECTED DEMAND AND SALES
The projected demand is derived from the data discussed in the consolidated data from the
target markets specifically the teachers and newly weds, where the projected demand is a
total of 144 units sold in all of the types of products in a year one with a total sale of
1,525,500.00.Projected Demand
Types of Product Year 1 Year 2 Year 3 Year 4 Year 5
Dining Set 22 22 22 22 22
Sala Set 20 20 20 20 20
Door Set 22 22 22 22 22
Divider 25 25 25 25 25
Office table with chair 15 15 15 15 15
Bed Set 25 25 25 25 25
Center and side tables 15 15 15 15 15
TOTAL PROJECTED SALES
Total Projected
Sales
Y1 Y2 Y3 Y4 Y5
Dining set
451,000.00 473,000.00 497,200.00 521,400.00 547,800.00
Sala set
410,000.00 430,000.00 452,000.00 474,000.00 498,000.00
Door set
110,000.00 116,600.00 121,000.00 127,600.00 134,200.00
Divider
252,000.00 327,500.00 345,000.00 362,500.00 380,000.00
Office table with
chair 82,500.00 87,000.00 91,500.00 96,000.00 100,500.00
Bed set
137,500.00 145,000.00 152,500.00 160,000.00 167,500.00
Center and Side
Table 82,500.00 87,000.00 91,500.00 96,000.00 100,500.00
Process flow
Location/Project Site
Pre-Operating Expense
Product Cost Breakdown
Fixed Asset and Other Production Supplies
Working Capital Requirement
Estimated Project Cost
Diagram 1
PROCESS FLOW
Diagram 1
LOCATION/PROJECT SITE
PROJECTED PRODUCTION SCHEDULE
Weeks Year
Divider 2 1 144
Tinting color 60
Tinting color 60
Kalsomine powder 25
Topcoat/Hudson 300
Wood 4,500
Sandpaper 70
Electric current used 80
Wood 4,500
Sandpaper 70 Sandpaper 70
Epoxy 300
Kalsomine powder 50
Tinting color 90
Sandpaper 200
Glass 1000
Handle 130
Catches 50
Hinge 50
Wood 2,400
Labor 2,500
Total 8,720
FIXED ASSETS AND OTHER PRODUCTION
SUPPLY
WORKING CAPITAL REQUIRMENTS
ESTIMATED PROJECT COST
ORGANIZATIONAL MANAGEMENT ASPECT