OGSM Strategy Framework Template

The OGSM Framework is a method that helps to guide organizations from the planning to the implementation
phase of the business strategy development process. OGSM is an acronym that stands for Objective, Goals,
Strategies, and Measures. An organization can use this method to connect its broader strategies, such as its
mission and vision statements or its values, to concrete and actionable steps that can be taken to integrate the
strategy into the daily behaviors of its employees. OGSM definitions include:
• Objective - Clearly define the team’s overall objective, which should be linked to the team’s ultimate purpose. For
example: Create an engaging customer experience that drives repeat sales.
• Goals - Break-down the objective into smaller, more attainable goals. Each goal should be defined in a way that it can be
clearly tracked and recorded. For example: Update website to include useful content that enhances the customer
experience.
• Strategies - Create strategies to accomplish each goal by considering what it will take to achieve the goal, your available
resources, and your timeline. For example: Use articles to engage customers in learning about new technologies, including
our products.
• Measures - Define specific, quantifiable metrics that allow you to compare where you are today with what you will
achieve in your defined time frame. For example: Write six new articles this quarter to publish on our website and
promote through social media.

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 OGSM Strategy Framework Template

Objective: Enter Objective here

Goals: Accountable Overall Status

• Enter Goal statement(s) here

Goal Owner name In progress

Success Measures
Key Strategies Owner Progress
(Strategy Level)
In progress

Completed

At Risk

Blocked
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