OPERATIO N A L P L A N

JETT ROSENSTEIN
WHAT IS BASEBOT?
• BASEBOT PROVIDES AN INNOVATIVE WAY TO
EXECUTE A MUNDANE PROCESS. BASEBOT IS
DESIGNED TO SCAN THE LENGTH OF A
BASEBALL FIELD AND PICK UP THE BASEBALLS,
SO YOU DON’T HAVE TO. WITH THE LATEST
TECHNOLOGY, BASEBOT WILL ALLOW FOR A
PROCESS THAT SAVES TIME, INCREASES
EFFICIENCY, AND MAXIMIZES ONE’S ABILITY TO
PERFECT THEIR CRAFT AS A BASEBALL PLAYER.
MARKET OPPORTUNITY
SPORTS COMPLEXES

• APPROX. 10,000 MULTIPURPOSE SPORTS FACILITIES

HIGH SCHOOL BASEBALL

• 14, 988 SCHOOLS IN THE USA (PUBLIC AND PRIVATE)

COLLEGE BASEBALL

• 1,608 PROGRAMS (ALL LEVELS)

MINOR & MAJOR LEAGUE BASEBALL

• 150 TEAMS

AUTOMATED GUIDED VEHICLE MANUFACTURING INDUSTRY ACCUMULATED $611.5 MILLION IN REVENUE (2021).
 ORGANIZATIONAL CULTURE
WHAT IS IT?
“a pattern of basic assumptions that
are considered valid and that are
taught to new members as the way
to perceive, think, and feel in the
organization.”
WHY IS IT IMPORTANT?
• Provides a sense of identity and
increases employee
commitment
• Reinforces values in the
organization
• Serves as a control mechanism
for shaping behavior
ORGANIZATIONAL CULTURE TYPE
Key Attributes

• Competitiveness
• Goal Achievement
Market Culture •
•
Production
Increasing Competitive
Advantage
• Superiority
ORGANIZATIONAL CULTURE LEVELS
ARTIFACTS
• “Dress comfortably” dress code
• Team building activities every Friday
• Diamond-shaped office layout
• “Basebot Pen” to display functionality of robot

VALUES

TEAMWORK INNOVATION INTEGRITY EAGERNESS TO COMMITMENT

LEARN TO CUSTOMERS

BASIC ASSUMPTIONS
• When in doubt, ask for help
• There are winners and losers in competition, but there are no losers if it benefits the entire company
• If you do not learn one new thing each day, you are doing a disservice to the company
 HUMAN RESOURCES STRATEGY

WHAT IS IT?

• “HR STRATEGY IS A ROADMAP FOR SOLVING AN ORGANIZATION’S BIGGEST CHALLENGES WITH PEOPLE-
CENTRIC SOLUTIONS. THIS APPROACH REQUIRES HR INPUT DURING POLICY CREATION AND ELEVATES THE
IMPORTANCE OF RECRUITMENT, TALENT MANAGEMENT, COMPENSATION, SUCCESSION PLANNING, AND
CORPORATE CULTURE” (ADP.COM).
THE IDEAL CANDIDATE
INVOLVEMENT IN BASEBALL INDUSTRY

INVOLVEMENT IN TEAM SPORTS

EXPERIENCE WITH AUTONOMOUS TECHNOLOGY

ABILITY TO MESH WITH COMPANY VALUES AND CULTURE

ORGANIZATION STRUCTURE
FOUNDING TEAM

DIRECTOR OF
DIRECTOR OF DIRECTOR OF DIRECTOR
BUSINESS
TECHNOLOGY OPERATIONS OF SALES DEVELOPMENT

INTERNS, ENTRY-LEVEL ASSOCIATES, EXECUTIVE ASSOCIATES, AND SALESPEOPLE

 HIRING TIMELINE
LAUNCH YEARS 1 & 2 YEARS 3+
• DEPARTMENT HEADS (4) • DEPARTMENT HEADS (4)
• INDEPENDENT CONTRACTORS
(3) • INDEPENDENT • ENTRY-LEVEL AND
CONTRACTORS (3) ASSOCIATE POSITIONS
• FOUNDING TEAM (3)
WITHIN EACH DEPARTMENT
• UNPAID INTERNS (5) (12)
• UNPAID INTERNS (5)
• FOUNDING TEAM (3) • PAID INTERNSHIPS (5)

*NEW EMPLOYEES WILL BE ADDED AS NEEDED (PENDING BUDGETS)*

 FULL-TIME JOB DESCRIPTIONS
DIRECTOR OF
TECHNOLOGY
RESPONSIBILITIES
• KEEP IN CLOSE CONTACT WITH
MANUFACTURER
• MONITOR EFFICIENCY LEVEL OF
ALL PRODUCTS
• TRAIN ENTRY-LEVEL
ASSOCIATES AND DELEGATE
ASSIGNMENTS
• KEEP CEO UPDATED
ALL FULL-TIME EMPLOYEES MUST HAVE A DEGREE IN A BUSINESS RELATED-FIELD, EXPERIENCE WITHIN A LEADERSHIP
DIRECTOR OF DIRECTOR OF SALES DIRECTOR OF BUSINESS
OPERATIONS RESPONSIBILITIES DEVELOPMENT
RESPONSIBILITIES RESPONSIBILITIES
• DEVELOP PLAN TO ACHIEVE
• MONITOR CASH FLOW AND DESIRED SALES NUMBERS • CONTINUOUSLY SEEK OUT WAYS
CREATE MONTHLY BUDGETS TO INNOVATE
• OVERSEE THE SALES
• ACTIVELY COMMUNICATE DEPARTMENT AND ITS • RESEARCH AND IDENTIFY NEW
POLICIES AND PROCEDURES TO EMPLOYEES MARKETS
ALL DEPARTMENTS
• PROMOTE HIGH-QUALITY • STRENGTHEN INTERNAL AND
• ANALYZE DATA AND OPTIMIZE CUSTOMER SERVICE EXTERNAL RELATIONSHIPS WITH
COMPANY WORKFLOWS STAKEHOLDERS
• EFFECTIVELY COMMUNICATE
• CREATE A HEALTHY WORK SALES STRATEGIES AND GOALS • IDENTIFY LONG-TERM
ENVIRONMENT TO OTHER DEPARTMENTS OBJECTIVES AND STAY TRUE TO
VISION
ROLE, AND HAVE PROFICIENT TECHNICAL SKILLS
EMPLOYEE COMPENSATION
• $60,000 STARTING SALARY
FULL-TIME EMPLOYEES • HEALTH INSURANCE
• RETIREMENT PLANS

• $20/HOUR
PART-TIME EMPLOYEES • FLEXIBLE SCHEDULE
• OVERTIME PAY

• SCHOOL CREDIT HOURS

INTERNSHIPS • FIRST PRIORITY TO FILL OPENINGS
• $15/HOUR (PAID INTERNS ONLY)

NOTE: WE WILL USE A PEO THAT WILL PROCESS PAYROLL AND HANDLE HR TASKS (INDEPENDENT CONTRACTORS AND
BASEBOT WILL NEGOTIATE A DESIRED COMMISSION RATE)
VISION & MISSION STATEMENT
MISSION STATEMENT
“Through Basebot’s up-to-date and revolutionary technology, Basebot looks to close the gap between
artificial intelligence and human capabilities. Basebot is directed at baseball programs throughout
the country: collegiate, high-school, and recreational. Basebot aims to allow baseball players
everywhere to devote their time and energy to their craft, not on time-wasting tasks.”

VISION STATEMENT
“To keep up with the technological revolution, Basebot inspires the next generation of people to find
a different approach to completing traditional, mundane tasks. Basebot prides itself on being
innovative, analytical, and team oriented so that everyone has a chance to maximize efficiency in
their lives.”
PEST ANALYSIS
POLITICAL FORCES
• Regulation of artificial
intelligence and robotics
• Ongoing war between
Russia and Ukraine
(impacts supply chain)
• Tense trade relations
between China and USA
(impacts supply chain and
could result in new tariffs)
ECONOMIC FORCES
• International supply chain
issues stemming from COVID-19
(inability to produce robots in a
timely manner)
• Inflation (an expensive product
becomes even more expensive;
putting it out of reach of the
individual customer)
• Worker shortages (not enough
people in factories to produce
robots)
SOCIAL FORCES
• Shifting towards fully
automated world where
people want to save time
• Decrease in participation in
baseball since pandemic
• Shift towards a more
sustainable future (solar-
powered robots)
TECHNOLOGICAL FORCES
• Faster computing technology
with 5G and 6G on the horizon
• Increased importance of
artificial intelligence to better
understand functionality of
robots
• Increase in the amount of
automated technology in
manufacturers
 PORTER’S FIVE FORCES
SUPPLIERS (HIGH)
• MEDIUM LEVEL OF CONCENTRATION
• HIGH SWITCHING COSTS
• RAW MATERIALS ARE READILY AVAILABLE
(IRON, STEEL, ALUMINUM)
POTENTIAL ENTRANTS (MEDIUM)
• MEDIUM BARRIERS TO ENTRY
• HIGH INITIAL CAPITAL INVESTMENT
• DIFFERENTIATED PRODUCTS
• POTENTIAL FOR ECONOMIES OF SCALE
THE INDUSTRY (MEDIUM) BUYERS (MEDIUM)
• AVERAGE BUYER IS NOT PRICE
• COMPETITION INCREASING
SENSITIVE
• INCREASED INDUSTRY GROWTH
• HIGH SWITCHING COSTS
• HIGH EXIT BARRIERS
• MINIMAL THREAT OF BACKWARD
• DIFFERENTIATED PRODUCTS
INTEGRATION
SUBSTITUTES (HIGH)
• LOW SWITCHING COSTS
• CHEAPER PRODUCTS
• LOWER QUALITY
 RESOURCE BASED VIEW OF THE FIRM
TANGIBLE ASSETS INTANGIBLE ASSETS ORGANIZATIONAL
CAPABILITIES
• CASH • TECHNOLOGY • ORGANIZATIONAL
CULTURE
• INVENTORY • CUSTOMER LISTS
• INNOVATION
• MACHINERY • APP SOFTWARE
• TALENT MANAGEMENT
• BUILDING • TRADEMARKS
• CUSTOMER SERVICE
• OFFICE SUPPLIES • IN-GAME PROMOTIONS
• SUSTAINABILITY
(SOLAR-POWER)
VRIO ANALYSIS
RESOURCE VALUABLE? RARE? COSTLY TO EXPLOITED? COMPETITIVE
IMPLICATION
IMITATE?
ROBOTIC SUSTAINED
TECHNOLOGY YES YES YES YES COMPETITIVE
ADVANTAGE
CUSTOMER LISTS TEMPORARY
YES YES NO - COMPETITIVE
ADVANTAGE
ORGANIZATIONAL SUSTAINED
CULTURE YES YES YES YES COMPETITIVE
ADVANTAGE
APP SOFTWARE COMPETITIVE
YES NO - - PARITY
 VALUE CHAIN MODEL
FIRM Basebot employs four department heads that oversee activities such as accounting and finance
INFRASTRUCTURE (Director of Operations) and quality management (Director of Technology). All department heads
report directly to the CEO for final approval.

HUMAN RESOURCE All potential employees can apply for jobs within Basebot through the website or via other
recruitment services. Once hired, employees will be run through an extensive training process

PROFIT
MANAGEMENT
within the Talent Management department.

MARGIN
With a largely automated warehouse, the robots will be able to be produced rather efficiently.
TECHNOLOGY
In addition, to assist with customer concerns, via the compatible app, a customer service agent
DEVELOPMENT
will be readily available and if needed be able to send someone out to service the robot.

Due to the nature of the largely automated warehouse, as raw materials begin to dwindle, they
PROCUREMENT
will be automatically ordered from the supplier to ensure the constant flow of production.

INBOUND OUTBOUND MARKETING & SERVICE

OPERATIONS
LOGISTICS LOGISTICS SALES
Each stage of the Robots are not Primarily social Quick responses to
When raw complaints and
largely-automated shipped out right media, free trials,
materials come repair requests
production away; rather they and promotions at
in, the largely- (same-day) via the
process is clearly are stored and baseball games
automated app; frequent
defined within the then shipped in (youth, college,
warehouse sorts follow-ups to
warehouse. bulk to the desired pro); create
and prepares evaluate
Minimal human regions via air or partnerships with
them for experience
resources needed ground baseball programs
production
 STRENGTHS WEAKNESSES

TOWS MATRIX 1.
2.
3.
CUSTOMER LISTS
UNIQUE TECHNOLOGY
COMPANY CULTURE
1.
2.
3.
LOW BRAND EQUITY
LACK OF EXPERIENCE
LACK OF INVESTORS
4. LOGISTICS SYSTEM 4. PRICE DISADVANTAGE

OPPORTUNITIES ADVANCEMENT OVERCOME WEAKNESSES

A. AUTOMATED WORLD D1: GAIN ACCESS INTO C1: UTILIZE SUSTAINABILITY
B. FASTER COMPUTING OTHER SPORTS VIA MARKETING CAMPAIGNS TO
TECHNOLOGY NETWORKING INCREASE BRAND VALUE
C. SUSTAINABILITY B4: TRANSITION INTO A A4: MARKET THE EFFICIENCY
D. OTHER SPORTS FULLY AUTOMATED OF PRODUCTS TO DETER
MANUFACTURING PROCESS DOUBTS ABOUT PRICE

THREATS AVOID THREATS AVOID & OVERCOME

A. INFLATION B2: CONTINUOUSLY A4: FIND CHEAPER INPUTS TO
B. INCREASED INNOVATE TO DIFFERENTIATE MAINTAIN PRICE LEVEL
COMPETITION C4: USE OF JUST-IN-TIME D3: DEVELOP RELATIONSHIPS
C. SUPPLY CHAIN ISSUES MANUFACTURING TO WITH NEW INVESTORS TO
D. GOVERNMENT MAXIMIZE USE OF RAW CREATE MORE CASH TO COVER
REGULATIONS MATERIALS NEW COSTS
REFERENCES
• HTTPS://WWW.TEAMSNAP.COM/BLOG/GENERAL-SPORTS/BASEBALL-BY-THE-NUMBERS
• HTTP://WWW.HSBASEBALLWEB.COM/INSIDE_THE_NUMBERS.HTM
• HTTPS://GOSPORTSTOURISM.COM/TOP-10-MULTIPURPOSE-SPORTS-COMPLEXES-IN-THE-UNITED-STAT
ES/

• HTTPS://WWW.IBISWORLD.COM/UNITED-STATES/MARKET-RESEARCH-REPORTS/AUTOMATED-GUIDED
-VEHICLE-MANUFACTURING-INDUSTRY/