ATTENDANCE CHECK :

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THROW BACK!
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 DAILY BREAD:
“ Help people to understand
“ We must move beyond the ideal
when they do not need to worry,
of a comfortable, self-focused life
and when they do need to seek
and answer the call to be an
urgent care.”
advocate for those who don’t have
one.”
 UNLOCKING OF
DIFFICULTY:
An organized course of action to achieve a goal.

GAINPAMC
 UNLOCKING OF DIFFICULTY:

A public support for ; or recommendation of a particular

cause or policy.

ACCYADVO
 UNLOCKING OF DIFFICULTY:

The action or process of persuading someone ; or of

being persuaded to do or believe something.

SSAUNOIREP
 LEARNING OBJECTIVES:
“ Help people to understand
when they do not need to worry,
1. Differentiate persuasive campaign from
andpropaganda.
when they do need to seek
2. Distinguish various types of persuasive
urgent care.”
campaign.
3. Analyze an advocacy campaign by
identifying the techniques used.
PICTURE TALK

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licensed under CC BY-SA-NC
 PICTURE TALK

HEALTH
 PICTURE TALK

MARKETING
 PICTURE TALK

EDUCATION
 PICTURE TALK

YOUTH
TOPIC:

TYPES OF CAMPAIGNS
 Thinking cap:
“ Help people to understand
1. How can you ensure that what you
when they do not need
campaign for is right and
to worry,
and when they do need to seek
relevant?
2.urgent care.”you do to make your
What should
campaigns be more persuasive?
1. What's going on with the world
today? (Focus on one; ex. animal
extinction)
2. Why should you care?

SELF-ACTIVITY: I AM CHANGE
 LET’S LEARN….
The term persuasive campaign should not be confused with its less admirable cousin,
the propaganda campaign. By definition, legitimate attempts at persuasion differ from
propaganda in several important ways.

PERSUASIVE CAMPAIGN PROPAGANDA CAMPAIGN

“an effort (based on truthful and ethical “the attempt to have a viewpoint accepted
methods) to gain public support for an on the basis of appeals other than the
opinion or course of action.” merits of the case.”

based on consensus tries to set up adversarial relationships or

“us against them” scenarios

is based on truth is based on fiction or exaggeration

 Persuasive campaigns are used either to resolve
problems or to take advantage of opportunities. They
can be placed into five categories: political,
commercial, reputation, educational, or social action
(advocacy).
TYPES OF CAMPAIGN:

POLITICAL
COMMERCIAL
REPUTATION
EDUCATIONAL OR PUBLIC AWARENESS
SOCIAL ACTION/ADVOCACY
CAMPAIGN
 Collaborative task:

Instruction:

1. Get a sample of an advocacy campaign online, analyze and

discuss the techniques of persuasion and rhetorical appeals used
in the campaign.
2. Representatives of each group will report on what their group’s
analysis on the presented item.
 PLENARY:

For a minute, give your insights about the lesson focusing on the
essential questions.

• How can you ensure that what you campaign for is right and
relevant?
• What should you do to make your campaigns be more persuasive?