VOX CINEMAS

Summary

◉ The CEO of VOX Cinemas asserts that VOX offers the most innovative and
customer focused cinema experience.

◉ VOX has been in expansion mode.

◉ The UAE government invested a lot in Dubai Media City and Dubai Studio City
which helped the growth of the movie industry.

◉ VOX Cinemas values superior quality and entertainment.

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 Summary

◉ The company acknowledges its responsibility to its stakeholders and they use their
best endeavors to develop their business.

◉ VOX Cinemas will actively pursue a policy of encouraging and rewarding high
performance and efficiency in all aspects of their business.

◉ Several factors are curbing the efforts to attract customers like the ambiguity
surrounding how people want their movies delivered.

◉ Mobile devices and home theater systems threaten cinemas.

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VOX provides the most creative
and customer focused cinema
experience which resulted in
selling 13.4 million dollar of
tickets between July 2011 and
June 2012. 

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So much of what we call

management consists of making
it difficult for people to work.
-Peter F.Drucker

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Types of stakeholder important to a movie
theatre chains:
◉ Internal stakeholders (E.g. managers)
1. determine success or failure of the
business
2. meet set business objectives
( through their four functions)

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Their interests in the business:
• Status
• Promotion and higher salary payment
• Healthy social life in the workplace

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◉ External stakeholders (E.g. customers)
1. Their tastes and preferences affect cinema’s
decisions on what to produce and how
2. Without customers, the business
would not even exist.

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Their Interests:
◉ Comfortable experience
◉ High quality screens
◉ Fair tickets’ prices
◉ Latest movies

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Managers are limited when it comes to making
decisions due to their huge dependence on
external stakeholders
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◉ Customers have a choice.
◉ Cultural trends.
◉ Economical trends.
◉ Demographic trends.

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What is your favourite
movies,why and how do you like
to watch them?
◉ Pics
◉ Memes

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