WHAT IS

MEDIA?
 • PLURAL FOR MEDIUM

• MEANS OF COMMUNICATION
Where the creators are the
producers
What is and the readers, listeners and
viewers are called
Media? audience

• ANY MATERIAL, EITHER PRINTED ON

PAPERS OR RECORDED/STORED
DIGITALLY,
THAT CONTAINS INFORMATION
WHAT ARE THE
DIFFERENT TYPES OF
MEDIA?
PEOPLE MEDIA
PRINT MEDIA
INTERNET (New
Media)
Broadcast Media

Radio Television
Audio Media
(Sound)
VIDEO MEDIA
(Motion Media)
PRINCIPLES AND
ELEMENTS OF
TEXT-BASED
MEDIA

1 2 3 4 5 6 7

Emphasis Appropriateness Proximity Alignment Organization Repetition Contrast

AT THE END OF THE LESSON,
EVERYONE IS EXPECTED TO
KNOW HOW TO;

• THE BASIC ELEMENTS IN CREATING A

IDENTIFY
TEXT-BASED MEDIA.

• THE TEXT-BASED PRESENTATION

THROUGH THE DESIGN PRINCIPLES
EVALUATE AND ELEMENTS.

• A TEXT-BASED MEDIA BASED ON

PRODUCE MEDIA DESIGN FRAMEWORK.
 •SERIF
•SANS SERIF
TYPES OF
FONTS •SLAB SERIF
•SCRIPT
•DECORATIVE
COMMON APPS USED TO
CREATE TEXT-BASED
MEDIA
VS
VS
HOTEL PROMOS
SCAM TEXT
MESSAGES
ONLINE
SCAM
 WHY DO SOME FILIPINOS FALL FOR
THESE?

• INSTANT PROFIT
• LAZINESS
• ILLITERACY
• RISK TAKER
FONT STYLES
OR TYPEFACES
COMMON TYPEFACES
SERIF
• connotes formality and readability in large amount of texts
• usually used for the body text of
books, newspapers, magazines and research publication

Examples: Times New Roman, Garamond, Baskerville

LARGE AMOUNTS OF TEXTS
COMMON TYPEFACES
SANS SERIF
• brings a clean or minimalist look to the
• used for clear and direct meaning of text
such as road signage, building directory or nutrition facts in food
packages

Examples: Arial, Helvetica, Tahoma, Verdana, Calibri

ROAD SIGNAGE, BUILDING
DIRECTORY, NUTRITIONAL
FACTS
COMMON TYPEFACES
SLAB SERIF
• carries a solid or heavy look to text
• This font can be used for large advertising sign on billboards

• Examples: Rockwell, Playbill, Black Oak

ADVERTISING
BILLBOARDS
COMMON TYPEFACES
SCRIPT
• draws much attention to itself because of its brush-like
• This must be used in large body text
• usually used in wedding invitation cards or other formal events

Examples: Edwardian, Vladimir, Kunstler

WEDDING
INVITATION CARDS
COMMON TYPEFACES
DECORATIVE
• caters to a wide variety of emotions (such as celebration, fear, horror,
etc.)
• or themes (such as cowboys, circus, holidays, summer, kiddie, etc.)

Examples: Chiller, Jokerman, Curlz MT

FEAR, HORROR COWBOY, CIRCUS
TEXT-BASED MEDIA
DESIGN PRINCIPLES AND
ELEMENTS
EMPHASIS
• It refers to the importance or value given to a part of the text-based
content, when trying to make a point or highlighting a content

By making the text BOLD ITALICIZED have a HEAVIER WEIGHT,

DARKENED LIGHTENED
or ENLARGED
 APPROPRIATENE
SS

• refer to how fitting or

suitable the text is used for
a specific audience, theme,
event or purpose.
 PROXIMITY
It refers to how near or how far are the text elements from each other
ALIGNMENT

refers to how the text is

positioned in the page. This
can be left, right, center or
justified.
ORGANIZATION
• It refers to how the different text elements are organized in a
page
• It is about compartmentalizing text elements when there are
too many element that needs to fit in a page
• Divide the space by creating lines across the page, making it
look like a cabinet with various space sizes
CONTRAST

• It creates visual interest to text elements.

• Contrast is achieved when two
elements are different from each other.

• When you place a white text on a very light-yellow

background, contrast is not achieved and the text
will be difficult to read,
 
• but when you put a white text on a dark brown
background, contrast is created.
 
• Contrast can be achieved in various
ways, by joining the following elements: large font
with a small font, serif and sans serif, thin elements with
thick elements, cool color and warm color
REPETITION
• It concerns consistency of elements
and the unity of the entire design.
• encourages the use of repeating
some typefaces within the page.
• When several typefaces are used on
a page, it might distract the
audience and fail to communicate
what you want them to get from the
content.
• To strike a balance, do not also use
just a single typeface