Module 2

Introduction to
Media and
Information
Literacy
After going through this module, you are expected to:

• Identify the similarities and differences between and among media

literacy, information literacy, and technology literacy examine the
technology or resources available during the prehistoric age, the industrial
age, the electronic age, and the new or digital age;
• Create a log that reflects their current use and interaction with media and
information;
• Define the key concepts (media, information, technology literacy, and
media and information literacies);
• Compare and relate the media and information literacy framework to their
own understandings and competencies
Are you aware of what is happening in your
community? Are you still updated with the current
issues that our country is facing today? If yes, good to
hear that! I bet you have your cellphone, television or
radio with you to stay updated on what is happening
around. Did you ever wonder how people from the past
receive and deliver information or data?
Activity 1. Media Use Log
You are asked to bring out a sheet of paper.
Think of the past week, and record your use and interaction with media and information providers
(such as internet, social media, TV, radio, newspaper, etc.). Have them indicate how many hours were
spent engaged with each one. These do not have to be exact, and you can estimate the number of hours
you spent each week. Allotted time is 5 minutes for this activity.

What social media are you mostly hooked to? Why?

 Definition of Terms
Literacy: The ability to identify, understand, interpret, create, communicate and compute, using printed and
written materials associated with varying contexts. Literacy involves a continuum of learning, wherein
individuals are able to achieve their goals, develop their knowledge and potential, and participate fully in their
community and wider society.
Media: The physical objects used to communicate with, or the mass communication through physical objects
such as radio, television, computers, film, etc. It also refers to any physical object used to communicate
messages.
Media Literacy: The ability to access, analyze, evaluate, and create media in a variety of forms. It aims to
empower citizens by providing them with the competencies (knowledge and skills) necessary to engage with
traditional media and new technologies.
Information: A broad term that covers processed data, knowledge derived from study, experience, instruction,
signals or symbols.
Information Literacy: The ability to recognize when information is needed, and to locate, evaluate, and
effectively communicate information in its various formats.
Technology Literacy: The ability of an individual, either working independently or with others, to responsibly,
appropriately, and effectively use technological tools. Using these tools an individual can access, manage,
integrate, evaluate, create and communicate information.
Media and Information Literacy: The essential skills and competencies that allow individuals to engage with
media and other information providers effectively, as well as develop critical thinking and life-long learning
skills to socialize and become active citizens. !
Media - physical objects used to communicate including mass media
(radio, television, computers, film, etc.). Traditionally, media are source
of credible information in which contents are provided through an
editorial process determined by journalistic values and where editorial
accountability can be attributed to an organization or a legal person. In
more recent years the term ‘media’ is often used to include new online
media.
Information Literacy - includes the competencies to be effective in all
stages of the lifecycle of documents of all kinds, the capacity to
understand the ethical implications of these documents, and the ability to
behave in an ethical way throughout these stages.
Activity 2. Flash News and Visuals
Analyze these pictures.