Module 1

The Influence of
Media and
Information to
Communication
After going through this module, you are expected to:
1. study communication as a process and how it is
influenced by media and information.
2. create a log that reflects their current use and interaction
with media and information, and the effects and influence
of these in their communication.
3. Draw a poster, compose a song/poem, list etiquette or
create infographics showing how to be responsible users
of media and information.
We are now in the 21st century where people are dependent
on media and information technology. Waking up in the
morning, some of those with smartphones would first
check and reply text on the phone or messages from
Facebook messenger. Others would scan first ZhaW·s on
their social media pages. To gather information or entertain
ourselves, we glue ourselves to television and radio or go
to nearby internet cafes to google or to YouTube the things
that interest us or the things we want to know.
Media are communication tools used to store and deliver
information or data.

Information these are facts, knowledge obtained from

investigation, study or instruction.

Literacy is the ability and willingness to understand the

information being shared.
Activity 1 – The Media Gadgets I Use. For your answers to
the following questions, you draw in a coupon bond at least
five for each category. Make your work colorful.

1. What media and information gadgets or tools do you use

to connect with people?
2. What media and information gadgets or tools do you use
to get information and knowledge?
3. What media and information gadgets or tools do you use
to share information and knowledge?
Communication Defined
• Communication is simply the act of transferring
information from one place, person or group to another
(SkillsYouNeed, 2020).
• It is the process of sending and receiving messages
through verbal or nonverbal means, including speech, or
oral communication; writing and graphical
representations (such as infographics, maps, and charts);
and signs, signals, and behavior (Nordquist, 2020).
• communications is the use of messages to generate
meaning, both within and across a myriad of cultures,
contexts, channels, and media. Through the effective
practice of communications, we are able to improve
cultural, social, personal, and professional experiences,
whether between individual, enterprises or even nations
(What is Communications Studies?, 2020).
The Communication Process
(Lumen Learning)
In order to better understand the communication process, we can break it
down into a series of eight essential components. These are the eight parts as
presented by What is communication (2012):

1. Source - The source imagines, creates, and sends the message. In a public speaking situation,
the source is the person giving the speech. He or she conveys the message by sharing new
information with the audience. The speaker also conveys a message through his or her tone of
voice, body language, and choice of clothing. This process of turning thoughts into
communication is called encoding.

2. Message - The message is the stimulus or meaning produced by the source for the receiver or
audience. When you plan to give a speech or write a report, your message may seem to be only
the words you choose that will convey your meaning. But that is just the beginning. The words
are brought together with grammar and organization. You may choose to save your most
important point for last. The message also consists of the way you say it-in a speech, with your
tone of voice, your body language, and your appearance-and in a report, with your writing style,
punctuation, and the headings and formatting you choose. In addition, part of the message may be
the environment or context you present it in and the noise that might make your message hard to
hear or see.
3. Channel - The channel is the way in which a message or messages travel
between source and receiver (What Is Communication?, 2012). These can be
VERBAL, WRITTEN OR NON VERBAL. There are multiple communication
channels available to us today. These include face- to-face conversations, letters,
telephone calls, text messages, email, the Internet (including social media such as
Facebook and Twitter), blogs, tweets radio and TV, written letters, brochures and
reports (SkillsYouNeed, 2020) and so forth.

4. Receiver - The receiver receives the message from the source, analyzing and
interpreting the message in ways both intended and unintended by the source. In
order to receive a message, she or he listens, sees, touches, smells, and/or tastes to
receive a message. The process of turning communication into thoughts is called
decoding. The receiver decodes the message.
5. Feedback - When the receiver responds to the source, intentionally or unintentionally,
she/he is giving feedback. Feedback is composed of messages the receiver sends back to
the source. Verbal or nonverbal, all these feedback signals allow the source to see how
well, how accurately (or how poorly and inaccurately) the message was received.
Feedback also provides an opportunity for the receiver or audience to ask for clarification,
to agree or disagree, or to indicate that the source could make the message more
interesting.

6. Environment - The environment is the atmosphere, physical and psychological, where

an individual sends and receives messages. This can include the tables, chairs, lighting,
and sound equipment that are in the room. The room itself is an example of the
environment. The environment can also include factors like formal dress that may indicate
whether a discussion is open and caring or more professional and formal. People may be
more likely to have an intimate conversation when they are physically close to each other,
and less likely when they can only see each other from across the room. In that case, they
may text each other, itself an intimate form of communication. The choice to text is
influenced by the environment.
7. Context – how the message is delivered by the sender of the message. Context
involves non verbal communication such as gestures, body language, facial
expressions, and elements such as tone of voice. Most of the context of a message is
only available when the receiver can see and hear the message sender.

8. Interference or noise - This is anything that blocks or changes the source's

intended meaning of the message. For example, if you drove a car to work or school,
chances are you were surrounded by noise. Car horns, billboards, or perhaps the
radio in your car interrupted your thoughts, or your conversation with a passenger.
Psychological noise is what happens when your thoughts occupy your attention
while you are hearing, or reading, a message. Stereotypes, reputations, assumptions,
and biases are examples of psychological noise which affect communication.
Interference can come from other sources, too. Perhaps you are hungry, and your
attention to your current situation interferes with your ability to listen.
Eight essential components of
Communication
1. Source
2. Message
3. Channel
4. Receiver
5. Feedback
6. Environment
7. Context
8. Interference or Noise
Media and information influence to communication
Media and information technology play a vital role in globalization. Through these, we
become connected to different people around the world. These have a significant
influence on the modern culture and become tools in sharing information, ideas,
personal messages, and other content and have become more widespread and
accessible. Not only that they become sources of information, but entertainment as
well.

Media, particularly social media provides great ways to connect, to interact, and to
communicate with friends and family while living separately. We can share pictures,
videos, some information among our friends who are far away from us. Through social
media, you can make strong your existing relationships and can make new friends from
all over the world through different social networking websites (A Research Guide for
Students, 2019). Social media reduce the barriers of communication and making it
easier for everyone to express their thoughts to the world (EASE Technology Solutions,
2016). Indeed, as technology grows and expands our range of communication, media is
becoming a vital tool for daily social interaction.
While media can be a good channel for communication and a good source of
information, they also pose some threats to users. Among these are as follows.
1. Media becomes a source of misinformation and fake news. These sometimes are
utilized to push personal gain and agenda, making the receiver of the information
deceived, confused and misinformed.

2. Though media help us improve the way we communicate; it is also abused by many.
Everybody publishes whatever they want and unmindful of the consequences of their
posts. Social media made everyone feel that they are allowed to say whatever comes to
their mind, making them say things that they would not normally say on personal
encounters, thus fueling up bullying (EASE Technology Solutions, 2016).

3. Media can also pose medical, social and psychological issues. What is posted on
media may cause dissatisfaction with body image, creates addiction, promote identity
stealing and can destroy interpersonal relationships.
Activity 2 - The Pros and Cons of Media and Information Technology
As a youth belonging to the new generation, it is pretty obvious that media and information
technology really have an influence in you. Identify five media and information gadgets you
have and state the positive and the negative influences/ effects of these in your life
especially in dealing with other people.

My MI How I Utilize these gadgets for Positive Effects/ Influence on Negative Effects/Influence on
Gadgets communication my communication with my communication with
others others
       

       

       

       

       
Activity 3: Think before you click

Social media aren't a purely negative or positive force-it all depends on how you use it. So if you
want it to hold a positive, or at least a neutral place in your life, it's for you to take measures to
use social media responsibly. Below are the activities that you will do to show how it is to be a
responsible social media user. Just choose one from among the options.

Task Options:
a. Make a poster campaigning for responsible use of media and information.
b. Compose a song or a poem expressing how to be responsible media and information user.
c. List etiquettes on the use of media and information.
d. Make a computer graphic presentation illustrating the responsible use of media and
information.
e. Create an infographic on how to avoid the negative effects of media and information