SALES AND

MARKETING
SALES AND MARKETING DEPARTMENT

-Since the Sales and Marketing Department is in the team of people

who bring in guests to the hotel, they are the ones familiar with the
corporate accounts, travel agencies, and other sources of booking. The
Front Office Department communicates with the Sales and Marketing
Department any special information about a particular account or
guests.
 PROMOTIONS AND
MARKETING

-The word “promotions” covers a broad array of sales and marketing

efforts, including advertising, social media, public relations, sales,
event sponsorship, cause marketing, discounts, loyalty programs,
rebates, trade show appearances and buyer’s clubs. The sales and
marketing team decides which publications to advertise in, which TV,
radio or websites are best for promoting the company’s products or
services, and what contests, giveaways, discounts or other marketing
methods will help it boost sales.
 TRAVEL AGENCIES
A travel agency is a private retailer
or public service that provides
travel and tourism-related services
to the general public on behalf of
accommodation or travel suppliers
to offer different kinds of travelling
packages for each destination.
Travel agencies can provide
outdoor recreation activities,
airlines, car rentals, cruise lines,
hotels, railways, travel insurance,
package tours, insurance, guide
books, VIP airport lounge access,
arranging logistics for luggage and
medical items delivery for travellers
upon request, public transport
timetables, car rentals, and bureau
de change services.
MARKETING USING
SOCIAL MEDIA
Social media is an affordable and
accessible way to get your
business’s name out there, and it is
recommended that you are active on
at least a handful of platforms. Most
successful businesses ensure that
their sales and marketing teams take
care of their social media by
creating content and interacting
with followers. In many cases, a
dedicated social media manager is
employed, who will work with the
sales and marketing team.
SPEAKING TO CUSTOMERS
Keeping your customers happy
is the role of the sales and
marketing team. They should
send your customers surveys,
request product reviews, and try
to find ways to upsell them.
Any customer issues should be
resolved by the sales and
marketing team as far as
possible. There should be a
protocol in place if any
customer issues/ product
malfunctions arise.
 TRAVEL AGENCIES

A travel agency is a private retailer

or public service that provides
travel and tourism-related services
to the general public on behalf of
accommodation or travel suppliers
to offer different kinds of travelling
packages for each destination.
Travel agencies can provide
outdoor recreation activities,
airlines, car rentals, cruise lines,
hotels, railways, travel insurance,
package tours, insurance, guide
books, VIP airport lounge access,
arranging logistics for luggage and
medical items delivery for travellers
upon request, public transport
timetables, car rentals, and bureau
de change services.
 MARKETING USING
SOCIAL MEDIA

Social media is an affordable and

accessible way to get your
business’s name out there, and it is
recommended that you are active on
at least a handful of platforms. Most
successful businesses ensure that
their sales and marketing teams take
care of their social media by
creating content and interacting
with followers. In many cases, a
dedicated social media manager is
employed, who will work with the
sales and marketing team.
SPEAKING TO CUSTOMERS

Keeping your customers happy

is the role of the sales and
marketing team. They should
send your customers surveys,
request product reviews, and try
to find ways to upsell them.
Any customer issues should be
resolved by the sales and
marketing team as far as
possible. There should be a
protocol in place if any
customer issues/ product
malfunctions arise.
 TRAVEL AGENCIES
A travel agency is a private retailer
or public service that provides
travel and tourism-related services
to the general public on behalf of
accommodation or travel suppliers
to offer different kinds of travelling
packages for each destination.
Travel agencies can provide
outdoor recreation activities,
airlines, car rentals, cruise lines,
hotels, railways, travel insurance,
package tours, insurance, guide
books, VIP airport lounge access,
arranging logistics for luggage and
medical items delivery for travellers
upon request, public transport
timetables, car rentals, and bureau
de change services.
MARKETING USING
SOCIAL MEDIA
Social media is an affordable and
accessible way to get your
business’s name out there, and it is
recommended that you are active on
at least a handful of platforms. Most
successful businesses ensure that
their sales and marketing teams take
care of their social media by
creating content and interacting
with followers. In many cases, a
dedicated social media manager is
employed, who will work with the
sales and marketing team.
SPEAKING TO CUSTOMERS
Keeping your customers happy
is the role of the sales and
marketing team. They should
send your customers surveys,
request product reviews, and try
to find ways to upsell them.
Any customer issues should be
resolved by the sales and
marketing team as far as
possible. There should be a
protocol in place if any
customer issues/ product
malfunctions arise.