BIG DATA

VINID
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MEMBERS
Nguyễn Huỳnh Đức Hòa – 718H1398

Nguyễn Công Mai Linh – 718H1427

Lê Ý Nguyện – 718H1461

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 I. Overview of VinID
1. What Is VinID?
VinID is a digital wallet operated by Vingroup.
Moreover, each individual will have a certain code that helps users
accumulate points when making purchases so that they can be used to
redeem gifts and many other interesting rewards.

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 2. What Is Palexy?
Palexy is an intelligent data analytics platform that provides solutions and
tools to analyze and present data visually and efficiently. VinID can use
Palexy to solve some common challenges related to customer
management and marketing.

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 II. Analyze VinID’s needs

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• Make the most of the data of the entire Vingroup
ecosystem and then expand it further.

• Increase consumer interaction and satisfaction

with VinID platform and other services in the
ecosystem.

• This will be achieved using personalized

targeted marketing campaigns based on data
insights collected from multiple channels and
businesses.
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 III. Identify necessary data

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Need information from The ecosystem of
VinGroup is a network of interconnected
companies that operate in a variety of
industries, such as agricultural, healthcare,
hospitality, real estate, and retail. Many
subsidiaries, including Vinhomes, Vincom,
Vinpearl, Vinmec, VinSchool, VinFast, and
VinEco, are a part of this ecosystem.

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 IV. Deploy Palexy
By offering a seamless and integrated experience across all channels, an omni-
channel strategy that connects all the businesses in the VinGroup ecosystem may
improve customer satisfaction.
Phase 1 (2018-2019): A vital first step in building a data-driven organization is
laying a strong foundation for a big data infrastructure.
Phase 2 (2019-2020): Establishing an organization that is driven by AI requires
laying the groundwork for the Data Intelligence platform.

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• To make it easier to accomplish a
number of crucial projects that are
essential for the success of VinID
and the VinGroup ecosystem
overall, these necessary structures
are being built.
VinID
V. Analyze data
• VinID may better understand
consumer behavior across online
and offline channels with the use
of the Online - 2 - Offline
Customer Analytics Platform.
• To enable data-driven decision
making across all P & Ls within
the VinGroup ecosystem, the
Data-driven Business
Management Platform is a crucial
tool. This platform's use of data
and analytics can assist
organizations in finding new
possibilities, streamlining
workflows, and boosting
productivity.
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 VI. SWOT

Strengths
• Provide the best customer experience thanks to the
practicality of the instant discount system using the
customer's phone number from here, reaching more
new clients and retaining clients.
• Informed target marketing and efficient cross-selling
and upselling to boost revenue generation for all
associated firms.
• Let their business leaders regularly review their KPIs
by providing real
• Time dashboards for each business unit and P&L.
Weakness
• To finish the Big Data infrastructure platform,
which is a requirement for creating a data
• Oriented organization, it is necessary to have
individuals with experience in data analysis.
• The VINID super application will require a lot of
resources, which will eventually necessitate taking
out significant loans. Thus, multi-industry
businesses will face very high financial risk.

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 VI. SWOT
Opportunities
• To assess client categories and create
efficient and optimal sales campaigns,
consumer data is placed on a platform.
• Linked data facilitates access to omni
• Channel customer insights, assisting in
meeting customer needs more quickly
and effectively while also generating
income.
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Threats
• So, having the best solution is essential if you
want to compete with Viettel. VinID needs to
develop a unique and effective sales and
marketing strategy while simultaneously
investing in improving production technology to
reduce costs, increase service quality, and meet
customer needs. . This is necessary to limit risks,
particularly those brought on by the influence of
alternative electronic payment applications.
Customers will have more negotiating and
comparing power as more and more electronic
payment channels emerge.
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