TD case study

• DM242048 Parva Patel

• DM242058 Rajan Mishra

Section-2 • DM242064 Rohan Bhowmick
Group- 5 • DM242069 Samay Garg

• DM242073 Sehajdeep Singh

• DM242083 Sunidhi Jain

• DM242093 Vinay Anil Kurup

1) Question
A)What does disruption mean for TD?
B) What changes have occurred in the business environment that has created
the opportunity for disruption?

A) For TD, disruption meant the entry of technology-backed Fintech start-ups that
drew consumers by offering services such as Apple Pay, Google Pay, and others.
Branchless banking models and alternative mortgage origination firms also posed
a danger to the traditional banking system.
B) Adoption of smartphones, big data, AI, and predictive analytics were all
changing the corporate environment.
1) Question
C) What factors are slowing the pace of disruption that might be of strategic value to
TD?
D) Would your responses to the above questions be the same for a banking incumbent
in India? Why or why not? Support with examples where possible.

C) Customers, regardless of age or stage of life, were increasingly expecting

personalized, useful services and were ready to transfer banks to get them.
D) The introduction of new apps and online services, combined with the
convenience and lower fees, significantly reduced switching costs.
Because customers were now interacting with fintech rather than banks, banks were
becoming disconnected from their clients.
2) Which of TD’s markets and services should Hogarth prioritize to safeguard from digital
disruption? Which market segment should it focus on? Provide justifications
To safeguard from digital disruption, Hogarth should prioritize the following markets and services:
i) Digital Marketing Services
ii) Data Analytics
iii) E-Commerce Services
In terms of market segments, Hogarth should prioritize the following:
iv)Small and Medium-sized Enterprises (SMEs)
v) Financial Services
In conclusion, Hogarth should prioritize digital marketing services, data analytics, and e-commerce
solutions to safeguard from digital disruption. The company should focus on serving SMEs and
financial services companies to tap into underserved markets and leverage its existing relationships
with TD's clients.
3) What approaches can Hogarth take to source and implement solutions? Which criteria
should he apply to decide the best approach?

As a general rule, when Hogarth is sourcing and implementing solutions, he should take the
following steps:
i) Define the problem
ii) Research and gather information
iii) Identify and evaluate potential solutions
iv) Select the best solution
v) Implement the solution
vi) Monitor and evaluate the solution
• In terms of criteria for deciding the best approach, Hogarth should consider the
following:

i) Effectiveness

ii) Efficiency:

iii) Feasibility

iv) Scalability

v) Sustainability

vi) Stakeholder buy-in

vii) Risk
4) What should Hogarth recommend taking into account
a.The strengths that TD can leverage to protect against threats
b.Weaknesses that must be addressed and the mechanisms to do so
a. Strengths that TD can leverage to protect against threats:
i)Strong Brand Recognition
ii)Established Customer Base
iii)
Robust Digital Infrastructure
iv)
Strong Risk Management Practices
b. Weaknesses that must be addressed and the mechanisms to do so:
v)Limited Digital Innovation
vi)
Limited Geographical Reach
vii)
Lack of Agility
c. Integrate the insights that emerge from 2 & 3 to determine what should be
recommended to take advantage of the digital revolution occurring in the financial
sector and address the threats identified.

• To take advantage of the digital revolution occurring in the financial sector and address
the threats identified, Hogarth should integrate the insights gained from the strengths
and weaknesses analysis. Based on these insights, Hogarth should recommend that TD
invest in digital innovation to remain competitive and expand its geographical reach. TD
should also prioritize improving its agility to respond to changing customer needs.
• In summary, Hogarth should recommend that TD leverage its strengths, address its
weaknesses, and integrate insights gained to take advantage of the digital revolution in
the financial sector and protect against potential threats.
THANK YOU