CAGE Matrix and SWOT – TOWS

Analysis
Section 2 – Sub Group 5
◦ DM242048 PARVA KAMLESHBHAI PATEL
◦ DM242058 RAJAN RAJESHPRASAD MISHRA
◦ DM242064 ROHAN C BHOWMICK
◦ DM242069 SAMAY GARG
◦ DM242073 SEHAJDEEP SINGH
◦ DM242083 SUNIDHI MANISH JAIN
◦ DM242093 VINAY ANIL KURUP
 Competitive Strategy in a Digital Age
BCG Growth - Share Matrix
Corporate Level Strategy
Apple

Problem Child Star

High

Apple TV, Air Tag iPhone, Smart wearables

(Good innovation but (High Demand and
Growth Rate

not huge market) innovative product)

Dog Cash Cow

iPod MacBook, Appstore
Low

(Product is in decline phase with (Well establish product in

low growth and market share) maturity stage with low growth)

Low High
BCG – Boston Consulting Group Market Share
 Competitive Strategy in a Digital Age
BCG Growth - Share Matrix
Corporate Level Strategy
Apple

 Strategies for Star

 Launch and upgrade products
 Market it more to increase market share

 Strategies for Cash Cow

 Low and Steady growth
 Good market share and earn profits with flagship products

 Strategies for Problem Child

 Innovative products and made it more attractive
 Make changes according to need of customers

 Strategies for Dog

 Scrap this product and diverse it with iTunes app
 Competitive Strategy in a Digital Age
Strategic Clock Corporate Level Strategy
Lenovo
Differentiation
Yoga, Thinkpad
Focused

High
Hybrid
Differentiation
Ideapad gaming
Legion

Perceived Value

Cost Leadership
Ideapad

High Price but

low perceived value
Cost Focus Slim
Regular Laptop V series
Low

Low Price High

 Competitive Strategy in a Digital Age
Strategic Clock Business Level Strategy
Lenovo – Business Level Strategies

 Focused Differentiation Strategies for AAA Product

 High price and high value, target specific customer
 Launch more innovative product to increase customer base

 Differentiation Strategies for BBB Product

 Medium price and target general public to increase market share

 Hybrid Strategies for CCC Product

 Cost effective differentiative products brand it more to target both segments

 Cost Leadership Strategies Product DDD

 Ideapad gaming is less costly gaming range, innovate and launch more products in same range

 Cost Focus for Product EEE

 Regular V series is cost focus and should continue with same pace

 Strategies Product FFF

 Slim is high price low value. Diverge it to focus differentiation segment by providing more value to customer by merging two products .