Professional Documents
Culture Documents
4.9 - Digital Marketing
4.9 - Digital Marketing
4.9 - Digital Marketing
Marketing Applications
4.9
Digital Marketing
What is digital marketing?
Digital Marketing
What is Digital Marketing?
Digital Marketing
Overwhelmed consumers are becoming
adept at tuning out marketing messages
Digital Marketing
Overwhelmed consumers are becoming
adept at tuning out marketing messages
The Big Four networks (ABC, NBC, CBS & Fox) all
filed lawsuit against satellite cable provider Dish
Network in 2012 after it introduced a new DVR
feature that allows Dish viewers to automatically skip
commercials
Digital Marketing
Business and marketing professionals
refer to this saturation as “clutter”
Digital Marketing
How does clutter impact marketers?
1. Internet marketing
2. Mobile marketing
3. Social marketing
4. Viral marketing
Marketing Applications
4.9
Digital Marketing
How are marketers adjusting?
1. Blogs
2. Message boards and forums
3. Social media
4. Discussions and forums on large email
portals (Yahoo!,AOL, MSN)
5. Online opinion/review sites and
services/ feedback/complaint sites
Marketing Applications
4.9
Digital Marketing
Mobile marketing represents an area
of massive potential growth
Digital Marketing
Mobile marketing represents an area
of massive potential growth
“Apps”
Google+ YouTube
Twitter Digg
Flickr MiniClip
Facebook foursquare
Vine
Marketing Applications
4.9
Digital Marketing
Digital Marketing
Click here for a slideshow featuring the top ten international sports teams
Marketing Applications
4.9
Digital Marketing
Why is social media important to a
sports or entertainment marketer?
In 2012, the
Puerto Rico
Open became
the first official
PGA Tour event
to actively use
Pinterest during
tournament as a
promotional tool
and means for
engaging fans
Marketing Applications
4.9
Just one month into the 2012 season, there was already
a 400% increase in Instagram photos posted from big
league parks compared to the entire 2011 season when
more than 40,000 photos of ballparks were posted
Marketing Applications
4.9
Marketing Applications
4.9