Marketing

Management - II
Abhishek Waghachaware - 221504

Jaishree Bansal - 221516

Kamlesh Purohit - 221521

Nikhil Kochrekar - 221528

Ritika Agrawala - 221538

 Current Promotion Mix

Public relations Personal Selling

• Chevrolet Cares • Chevy MyWay Tour

• Chevrolet salutes Free guided tour of a new chevy
• Chevrolet's Fight Against Cancer vehicle.

Sales Promtoion Direct Marketing

• Chevy Truck Month • Email Marketing

• Chevy Open Road sales • Newsletters
Current Distribution Channels

1 Direct Channels 2 Indirect Channels

• Chevrolet Dealerships • Through Intermediaries

• Chevrolet's website • Wholesalers
• Direct marketing • Merchants

3 Exclusive Distribution 4 Franchise Model

• Chevrolet Alghanim • Separately owned and

• The Covenant Car Company operated
Inc. (TCCCI) • Chevrolet provides training,
marketing materials, etc
 Promotion Strategy

Tie-in Contest Sweepstakes

Promotion
• Roadside • "Finger on the • Online
assistance app" sweepstakes
• Car sharing • “Last To Take • In-store
services Hand Off sweepstakes
• Sign up for a Corvette, Keeps • More Spend =
credit card It” High Chance of
Winning
 Distribution Strategy

Multi-brand Selective
Ecommerce
showrooms Distribution

• User-friendly • Variety of brands • Full retention of

websites • Owned by parent inventory
• Increased company General • Price Stability
Customization Motors • Regulated and
• Convenient unified
Thank
You!