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  • Consumer Behavior Lesson 1

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    Mark Angelo Quiambao Paraiso
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    People are motivated by both emotional and rational factors. Emotionally, people are motivated by love of friends and family to help and support them. Rational motives include achieving goals and maximizing personal gain and benefits. Overall, humans are complex with both emotions and logic influencing their motivations and decisions.

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    Consumer Behavior Lesson 1 (1)

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    People are motivated by both emotional and rational factors. Emotionally, people are motivated by love of friends and family to help and support them. Rational motives include achieving goals and maximizing personal gain and benefits. Overall, humans are complex with both emotions and logic influencing their motivations and decisions.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    5 views41 pages

    Consumer Behavior Lesson 1

    Uploaded by

    Mark Angelo Quiambao Paraiso
    People are motivated by both emotional and rational factors. Emotionally, people are motivated by love of friends and family to help and support them. Rational motives include achieving goals and maximizing personal gain and benefits. Overall, humans are complex with both emotions and logic influencing their motivations and decisions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 41

    B.

    Emotional and Rational


    Motives
    1. Emotional Motives
    • Love of Others

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