STEREOTYPES IN VISUAL

COMMUNICATION 
IVANOVA ANASTASIA
SINITSYNA ANASTASIA
PAVELIEVA ALINA
ЯЛНБД-14-20
• THE MODEL OF A "MAN-EARNER AND
DEFENDER OF THE FAMILY" AND A
WOMAN TRADITIONALLY ACTS AS A
"FAIRY OF THE HEARTH". SUCH
STEREOTYPES ARE ACTIVELY
INTRODUCED INTO THE MINDS OF
CONSUMERS WHO ARE IMPOSED CERTAIN
SOCIALLY APPROVED ROLES, FOR
EXAMPLE, THE IMAGE OF A MOTHER-
WOMAN, WHO ALWAYS HAS A CLEAN,
COOKED LUNCH, AND SHE GLOWS WITH
HAPPINESS AFTER SPENDING THE WHOLE
DAY IN HOUSEHOLD CHORES.
• IN ASIA, APPEARANCE PLAYS A BIG ROLE. THERE ARE DIFFERENT CREAMS THAT
MAKE ADJUSTMENTS TO THE APPEARANCE. PLASTIC SURGERY IS ALSO VERY
POPULAR. THE BOTTOM LINE IS THAT IF YOU DIFFER IN APPEARANCE, PEOPLE WILL
APPLY STEREOTYPES ON YOU, TREATS YOU DIFFERENTLY. THERE ARE STORIES
WHERE PEOPLE WERE NOT HIRED BECAUSE THEIR APPEARANCE DIFFERS FROM
THE STANDARDS. AND THE SLOGAN AT THE END CAN BE INTERPRETED IN TWO
WAYS. “CHANGE BEGINS WITH QIAOBI”.
THANK YOU FOR YOUR ATTENTION!