GROUP 1

TOPICS:
• Kinds of Research
• Research Design
• Importance of Research Across Fields
• Variables

P R E PA R E D B Y:
KINDS OF RESEARCH
THERE ARE 2 KINDS OF REASEARCH:
QUALITATIVE
- Qualitative research is defined as a market research method that focuses on
obtaining data through open-ended and conversational communication.

QUANTITAVE
- Quantitative research is the process of collecting and analyzing numerical
data. It can be used to find patterns and averages, make predictions, test causal
relationships, and generalize results to wider populations.
RESEARCH DESIGN
- There are four main types of Quantitative research: Descriptive,
Correlational, Causal-Comparative/Quasi-Experimental, and Experimental
Research.
NON-EXPIREMENTAL
• Descriptive - used to describe characteristics of a population or phenomenon being studied. It does not
answer questions about how/when/why the characteristics occurred. Rather it addresses the "what" question.
• Correlational - correlational research design investigates relationships between two variables (or more)
without the researcher controlling or manipulating any of them
• Comparative - Comparative research, simply put, is the act of comparing two or more things with a view to
discovering something about one or all of the things being compared.

EXPERIMENTAL
• Quasi - A quasi-experiment is a type of research design that attempts to establish a cause-and-effect
relationship. The main difference with a true experiment is that the groups are not randomly assigned.
 Importance of Research Across Fields

• Research can find answers to things that are unknown, filling gaps in knowledge and changing the
way that healthcare professionals work.
• it is an important tool for building knowledge and facilitating learning
• it serves as a means in understanding social and political issues and in increasing public awareness
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 VARIABLESSS:
• A variable is any characteristics, number, or quantity that can be measured or counted. A variable may also be
called a data item. Age, sex, business income and expenses, country of birth, capital expenditure, class grades, eye
colour and vehicle type are examples of variables.

• IV (INDEPENDENT VARIABLES)
- An independent variable is the variable you manipulate, control, or vary in an experimental
study to explore its effects. It's called “independent” because it's not influenced by any other
variables in the study. Independent variables are also called: Explanatory variables (they explain
an event or outcome)
• DV (DEPENDENT VARIABLES)
- A dependent variable is what changes as a result of the independent variable manipulation in
experiments. It's what you're interested in measuring, and it “depends” on your independent
variable. In statistics, dependent variables are also called: Response variables (they respond to a
change in another variable)
THE END
Thank you for
listening