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Session 16 - PPT 16 - 22uc1202
Session 16 - PPT 16 - 22uc1202
22UC1202
Aim
• To enhance reading and writing skills and to familiarize students to use
appropriate language, expressions and vocabulary related to business
communication.
Instructional Objectives
• To create awareness in the learners about customer satisfaction and
loyalty.
• To reinforce the skills of email and memo writing and reading
comprehension.
Learning Outcomes
After the completion of the topic, the learners will be able to:
• Comprehend the importance of customer satisfaction and customer loyalty
• Construct email and memo, especially related to business communication
• Participate confidently in business communication by using relevant
language, vocabulary and expressions.
Customer Satisfaction and Loyalty
Index
• Exploring reasons for customer satisfaction
• Practicing Business writing skills
• Communicating with customers
• Internal Communication- Email and Memo
Customer Satisfaction
Have you ever had a bad customer experience?
How did you react in that situation?
What do you consider while buying a product?
Do you prefer online or direct shopping?
Which one gives you more satisfaction? Why?
What is the importance of ‘brand’ in business?
Do you consider communication skills an
important aspect in achieving customer
satisfaction?
What is customer satisfaction?
Customer satisfaction (CSAT) is a measure of
how a company’s products, services, and overall
customer experiences meet customer
expectations.
Customer satisfaction is the fuel that drives a
business organization to reach its goals by
identifying, attracting , retaining and expanding
the customer base.
WATCH VIDEO 1
How to achieve customer satisfaction?
• Understand the needs of the customers
• Create a customer- centric culture
• Show empathy with the customers
• Respond quickly
• Provide proactive support
• Practice active listening
• Create customer loyalty programs
• Take feedback
• Act on feedback and respond to reviews
Customer satisfaction Vs customer loyalty