Concept Proposal

• Project Name : CRUNCHYEE

Location
• DUBAI - UAE – GCC – EUROPE – USA – AFRICA
• F&B Concept in Malls , Global Village , Food
Type Of
Concept
Trucks
• 1 to 25 Locations in Dubai – 40 in UAE – 270 in
Conside GCC countries within first 5 years
ration

Market • All Nationalities , All Locations

Mix

Pricing
• 25 AED AVG order value
1. Introduce a Super tasty fried chicken with only 14 menu items .
2. Will start in one location for 3 months then will end up with 5 locations at the year end
3. Targeting the bachelors and family communities therefore we plan to operate 40
locations in UAE and 270 locations GCC in the next 5 years
4. Will start operating in Cloud kitchen , and will expand to Food trucks –Drive through –
Food courts in Malls
5. Mission : To build strong , famous and profitable F&B concept across the GCC and
discover the Global franchisees opportunity
6. Vision : Make SUPER FRIED a well known food concept Globally
7. Values :
• Limited choices of menu item with out confusions so our customer must order once he
/ she viewed the menus easily
• Affordable prices for the costumers so it can be operated in different locations
• Focus on the crunchy chicken boneless and wings
• Simple Scalable recipes with less food cost , easy SOP , and less operating cost
• Using unique recipes in order to have an exclusive taste of the menus
• Economic preoperational cost so it can be expanded rapidly
• High turn over of investments since we are targeting high transactions in multiple
locations with less cost and high volumes
 MENU
Chicken: Price / AED Sandwiches: Price /
AED
1. Whole boneless chicken 6 pcs 35 1. Crispy chicken Tortilla 15
2. Half boneless chicken 3 pcs 20 2. Buffalo chicken sandwich 20
3. Boneless chicken strips 3 , 6 , 9 10 , 15 , 20 3. BBQ chicken sliders 3 pcs 25
Chicken Wings :
4. Boneless Chicken wings 6 , 9 , 12 10 , 15 , 20
5. Bone In 3 joint Chicken wings 3 , 6 , 9 15 , 20 , 25
Sauces : Sides :
6. Garlic lemon herbs 5 1. Jasmin Rice 10
7. BBQ 5 2. Mashed potato 10
8. Buffalo 5 3. Cole Slaw Salad 10
9. Teriyaki 5 4. French Fries 10
10. Brown Gravy 5 5. Cheesy Corn 10
11. Blue Cheese 5 6. Noodles 10
12. Ranch 5 7. Spaghetti 10
 Daily Sales Expectation

Lunch 200 Orders Afternoon 200 Orders

200 x 25 = 200 x 25 =
5000 AED 5000 AED

Dinner 200 Orders Total Daily Sales 600

200 x 25 = Orders 600 x 25 =
5000 AED 15000 AED
 First Year Financial Target
• Revenue : 5,400,000 AED
• Delivery Charge : 14 % = 756,000 AED
• Food Cost : 36% = 1,944,000 AED
• Preoperational Cost : 380,000 AED
• Fixed and Variable Cost : 600,000 AED
• Marketing Cost: 7 % = 378,000 AED
• TOTAL expenses : 4,058,000 AED
• TOTAL NET PROFIT : 1,342,000 AED / 365, 419 $ (25%)
• TOTAL INVESTMENT REQUIRE TO RUN FIRST 3 MONTHS :
620,042 AED / 168,834 $
• www.crunchyee.com