Elisio Cunguara

Isfaque Ahmed Chowdhury

 BMW
BMW- Bayerische Motoren Werke is a German
multinational manufacturer of performance luxury
vehicles and motorcycles headquartered
in Munich, Bavaria. Founded in 1916 as a
manufacturer of aircraft engines
 “Become the world’s leading provider of
premium products and premium services for
individual mobility”
—MISSION

“To be the industry’s most successful

premium manufacturer”

—VISION
PRODUCT & SERVICES

Manufacturers of automobiles and

motorcycles, as well as a provider of
premium financial and mobility services.

⬩ BMW I, BMW M.
⬩ Mini Cooper, Rolls-Royce
⬩ BMW motorrad.

o BMW group financial service

o Alphabet and Designworks

External Analysis
• Fast growing Dutch EV
sector.
Pestle • Employment.

• Laws and regulation.

• Events
• Aims to reduce air
• Social media
pollution.

• Innovative
• automated parking and • Low-emission zone.
driving.

• Concern about planet.

• Launching more hybrid and E-vehicles
External Analysis • Low
• Big player

Porter

• Moderate
• Several competitor • Public transport
• Other luxury brands

• Low
• Carefully select suppliers • High
 Internal Analysis • Diversified suppliers geographically

7s

• Avoid cutting costs • IT and online platforms

Shared value
• Transparency
• Trust
• Quality
• Honesty
• Employees training sessions
• Participative leadership style
and workshops

• Highly skilled and qualified

• Number of employees
Internal Analysis
4P

• Fueled car Pieter Braaijweg • Cost premium • Advertisement

• Electric vehicle 12, Amsterdam, prices • Collaboration
• Auto parts 1114 AJ • Sponsor
• Service
External Analysis

STRENGTH WEAKNESS
⬩ Brand value. ⬩ Poor brand portfolio.
⬩ Clear strategy to meet the future
challenges and trends.

OPPORTUNITY THREATS
⬩ Electric vehicles ⬩ Government measure for low emission
⬩ Demand for innovative cars ⬩ Increase car sharing
Sales Potential And Forecast

• 8650 potential customer.

• We can convince 5.9% of potential client.

(500 customer).

• Average customer parches is €36,245.

• Total sales is- €36,245*500= €18,122,500

 Target group- • People between age of 25 and 70.

• Job or business

• Annual income of more than €90,000

Sales target- 500 cars.

Marketing mix
Product Price Place Promotion

• Electric vehicles • Average 73 thousand • Amsterdam Noord • Collaboration with Ajax

• Sport cars
Your new BMW iX1 going to cost your old one
*Terms and conditions apply
Drive new BMW iX1

Place- Amsterdam Race Resort

Planning
Launching iX1 and exchange
event
Place- Amsterdam Rai, Entrance K
Date- 8 Jan 2023, Sunday.
Starting at 12:00
Guest invitation Test drive in racetrack
Date- 1 December-15 December Place- Amsterdam race resort
Deliver BMW merchandise and a Date- 13 Jan- 15 Jan
small iX1 replica car.
Post sales event
Place- Amsterdam Rai, Entrance K
Date- 12 March 2023, Sunday.
Budget
Launching and Exchange event budget
for 600-700 people is €150,000
Name of resource Budget

Invitation €15,000

Party planner €10,000

Event venue €15,000
Food and beverage €35,000
Decoration €10,000
Equipment €6,000
Speaker fee €4,000
Travel cost €5,000
Insurance €5,000

Total €105,000
Budget

Budget for test drive in a race track of new BMW iX1 is €50,000-€80,000
Name of resource Budget

Amsterdam race resort €25000

Other expenses €20,000

Total €45,000

Post sales events budget is €50,000

• Sales volume

• Market share

• Customer relation and satisfaction

THANKS!
Do you have any questions?

facebook.com/BMW.Nederland/

@bmwnederland

BMW Nederland