TRENDS VS.

FADS
TREND

Trend is something that covers almost all of

human activities such as but not limited to politics,
beliefs, economics, lifestyle, social life and the like
whether the individuals or groups of people are
aware of it or not.
It is defined in various ways depending on the
orientation of these individuals or groups.

In the fields of arts,

fashion and music for example, it is a prevailing style
or preference such as realism movement in art,
emergence of the miniskirt, and popularity of certain
genre of music like jazz, classical and rock.
TREND
Many of you must have had an experience of listening or
watching Video-Karaoke singers during festivities or
celebrations. You would notice that song selections are
dependent of the singers. Older singers tend to opt for older
songs while younger singers opt for newer songs. Why do you
think so? Well, it is because their song selection was dependent
on the most prevailing genre of songs during their respective era
or generation.
TREND

The trend toward portable music players, is

another example which started with the invention
of big, heavy, portable “boom boxes” and
transformed into personal CD players– continuing
to grow and change into the MP3 portable music
player phenomenon that we see today.
TREND
In the sphere of economics, trends may come as a
general movement registering statistical changes for a
long period such as the increasing cost of living and rate
of unemployment. A typical example of this is the long
prevailing capitalistic mentality of people all throughout
the world which in one way or another dictates their
economic movement.
TREND
In politics, trends refer to a tendency, drift,
or bend toward a certain stance, thought, or
policy as when democratic Southeast Asian
countries favored authoritarian
governments at a certain point in their
histories.
TREND

To sum up, a trend is a pattern

of behavior demonstrated by a big
number of people within a
particular period.
Here are some examples of trend:

 gadgets
 teleserye
 social networking sites
 social advocacies
 drone technology
 denim jeans
 business process outsourcing
 online ticketing
 cashless transactions
FAD

Fad is something, such as an

interest or fashion, that is very
popular for a short time (Merriam–
Webster’s Learner’s Dictionary)
FAD

A fad is a product that has little, if any,

utility but is characterized by a quick rise in
sales and popularity followed by a quick
decline in sales and popularity.
FAD

This quick up and down in sales is because

fad products usually do not satisfy a strong
consumer need. Nevertheless, fads seldom
completely die out with some diehard
followers remaining loyal.
FAD
A fad is an intense but short-lived fashion. It
is a widely– shared enthusiasm for something,
especially one that is short-lived. It is a
temporary fashion, a craze, interest, or activity
that people follow enthusiastically, but lasts
for a short period of time.
Example of Fads

hula hoop yo-yo

Example of Fads

Virtual Pets Frisbee

Example of Fads

Pokémon Go Hello Kitty

Example of Fads

Loomband Candy Crush App

Example of Fads

iPod kalyeserye
Example of Fads

pet rock Friendster

Example of Fads

troll doll Bucket Challenge

Example of Fads

mannequin challenge “Gangnam Style” song

Example of Fads

Tamagochi pets hoverboards

Example of Fads

fidget spinner
Distinction between a fad and a trend
according to Arzadon et.al. (2018).

CATEGORIE FADS TRENDS

S
Notions of the new things the way we do
Change that we currently things
do fade when the
perception of
novelty is gone
Distinction between a fad and a trend
according to Arzadon et.al. (2018).

CATEGORIE FADS TRENDS

S
Behavior intense sustained
behavior that
turns into
lifestyle, mindset,
and values
Distinction between a fad and a trend
according to Arzadon et.al. (2018).

CATEGORIE FADS TRENDS

S
Time and Nature • appears suddenly •
•
appears suddenly
enormously popular
• enormously popular
of Growth • suddenly disappears • does not disappear
• gets stronger over time
• unexplainable • sticks around
growth
Distinction between a fad and a trend
according to Arzadon et.al. (2018).

CATEGORIE FADS TRENDS

S
Scope and • stays within one • can across over
Limitations company many companies
• single • encompasses
entire areas of
brand/limited
technologies
brands
ASSIGNMENT: ( 1 WHOLE SHEET OF
PAPER)

point out the elements that make up a trend

describe the different characteristics of a trend
illustrate the elements and characteristics of a trend
through symbols.
SPOTTING A
TREND
Trendsetter

Someone or something starts or

causes a trend. A person who starts
a trend is called trendsetter.
Trendsetter

The individual’s act or the event has

attracted attention, earned acceptance, and
created strong interest and influence on
people whose number keeps increasing as
days go by.
Trendsetter

The act or event is something

different from what is currently
going on and it becomes “the
next big thing”.
Trendsetter

It demonstrates an accelerated spread

among various sectors and areas and creates
a deep and wide scope of influence on
people, sectors, and the environment. It
leads to change. (Urgel, 2017)
FUTURIST

According to futurists (a futurist is

one who studies and predicts the
future, especially based on current
trends.)
TREND ANALYSIS

Trend analysis is based on trendspotting but it

extends this into developing future scenarios and
so they say that to follow a trend, one must not
only be conscious of what is currently happening
but be wise enough to predict the future. (Urgel,
2017)
Directions: Identify the following terms as FAD or
TREND. Write your answers on a separate sheet of
paper.

1. 3-D printing 2. loombands

3. virtual pets 4. online banking
5. medical tourism 6. touch screen
devices
7. candy crush app
Directions: Identify the following terms as FAD or
TREND. Write your answers on a separate sheet of
paper.

8. fidget spinner 9. animated

10. puka shell necklace 11. denim jeans 12.
business process outsourcing
13. face app 14. powerbank
15. distance learning delivery mode
Directions: Fill in the missing words to complete the paragraph.
Choose your answers from the words in the box below.

Fad trends futurist

trendsetter trending
trendspotter
 Fad trends futurist
trendsetter trending trendspotter

John was a 4th year student of Philosophy at the University of San

Carlos in Cebu City. One day, as he was about to go to the
university, he came across a young boy playing a yo-yo. As he
further looked around, he saw few more kids playing the toy and
several street vendors nearby selling them. He was wondering that
maybe that toy was at its 1.___________ times since it won’t last
anyway, and, he was right. In fact, in just a few weeks’ time, it
faded.
 Fad trends futurist
trendsetter trending trendspotter

While John was in his class on Modern Philosophy,

his professor was discussing about how Karl Marx
have influenced those people who upheld the latter’s
communist ideologies. This made Karl Marx a
2.____________ since he started a trend which
remained existing and evolving event to the present.
 Fad trends futurist
trendsetter trending trendspotter

Towards the end of the class, John’s professor

gave them an assignment. They were asked to spot
the existence of the Marxist ideologies to some
known current world leaders. This somehow
makes John a 3.____________ since his task was
to find the lineage of the Marxist ideologies.
 Fad trends futurist
trendsetter trending trendspotter
Not only that, he will also act as a 4.____________
since he will try to study the development and
possible evolution of Marxism in the world to
come. Such a great task isn’t it? Although it is
going to be a very tedious task for John to do, he
believed that he would be able to learn so much
about it.
 Fad trends futurist
trendsetter trending trendspotter

Anyway, this is what 5.____________

are, they may have been developed at
some point in time, but they remain alive,
existing, developing and continue to
evolve.
ESSAY: Explain briefly the question below.

How can we say Rubrics:

that something is Correctness Content - 2

Explanation – 3
a trend or a fad?
Directions: Kindly fill up the Circle of Trends. Write
your answers on a separate sheet of paper.

1. In portion A, write one emerging trend.

2. In portion B, write the things about that trend.
3. In portion C, write the things that can be done with that
trend.
4. In portion D, write a concrete thing that you can actually
do with that trend.