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    HUL N P&G

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    Vikram Keswani
    This document discusses Porter's generic strategies and provides information about the strategic business units and corporate strategies of Hindustan Unilever Limited (HUL) and Procter & Gamble (P&G). It outlines Porter's three approaches to achieving competitive advantage: high asset turnover, low operating costs, and control over the supply chain. It then lists HUL's main strategic business units as detergent, soaps, and dish wash. P&G's three strategic business units are listed as household and personal care, food consumer, and health care products. The document also discusses the long term objectives, scenarios, and business level strategic alternatives for HUL and P&G.

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    HUL N P&G

    Uploaded by

    Vikram Keswani
    988 views9 pages
    This document discusses Porter's generic strategies and provides information about the strategic business units and corporate strategies of Hindustan Unilever Limited (HUL) and Procter & Gamble (P&G). It outlines Porter's three approaches to achieving competitive advantage: high asset turnover, low operating costs, and control over the supply chain. It then lists HUL's main strategic business units as detergent, soaps, and dish wash. P&G's three strategic business units are listed as household and personal care, food consumer, and health care products. The document also discusses the long term objectives, scenarios, and business level strategic alternatives for HUL and P&G.

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    This document discusses Porter's generic strategies and provides information about the strategic business units and corporate strategies of Hindustan Unilever Limited (HUL) and Procter & Gamble (P&G). It outlines Porter's three approaches to achieving competitive advantage: high asset turnover, low operating costs, and control over the supply chain. It then lists HUL's main strategic business units as detergent, soaps, and dish wash. P&G's three strategic business units are listed as household and personal care, food consumer, and health care products. The document also discusses the long term objectives, scenarios, and business level strategic alternatives for HUL and P&G.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    988 views9 pages

    HUL N P&G

    Uploaded by

    Vikram Keswani
    This document discusses Porter's generic strategies and provides information about the strategic business units and corporate strategies of Hindustan Unilever Limited (HUL) and Procter & Gamble (P&G). It outlines Porter's three approaches to achieving competitive advantage: high asset turnover, low operating costs, and control over the supply chain. It then lists HUL's main strategic business units as detergent, soaps, and dish wash. P&G's three strategic business units are listed as household and personal care, food consumer, and health care products. The document also discusses the long term objectives, scenarios, and business level strategic alternatives for HUL and P&G.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 9

    Porters generic strategy

    The first approach is achieving a high asset turnover. In service industries, this may mean for example a restaurant that turns tables around very quickly, or an airline that turns around flights very fast. The second approach is achieving low direct and indirect operating costs. This is achieved by offering high volumes of standardized products, offering basic no-frills products and limiting customization and personalization of service.

    The third approach is control over the supply/procurement chain to ensure low costs. Achieved by Bulk buying to enjoy quantity discounts, Squeezing suppliers on price, Instituting competitive bidding for contracts, working with vendors to keep inventories low using methods such as Just-in-Time purchasing or Vendor-Managed Inventory.

    Strategic business unit of HUL


    SBU of HUL : SBU of HUL can be its different product line such as: Detergent Soaps Dish wash Hence here are the various product line that play as unit for HUL as SBU.

    Strategic Business Unit of P&G


    Three main SBU of P&G are:
    Household and personal care Food consumer Heath care products

    Recent merge with Gillette


    Competitive advantage

    Dominant firms
    Procter and Gamble, Nestle, Unilever, L Oreal, Colgate-Palmolive, Revlon, Bic, PepsiCo, Sara Lee, and Kimberly Clark. Success factors:
    positive brand image availability of products the ease of access

    Long term objective of HUL & P&G


    Generic Strategy: Differentiation
    Grand Strategies:
    Innovation Conglomerate diversification Concentric diversification Strategic alliance

    Scenarios likely to prevail: Best Likely worst

    Corporate level strategy of HUL & P&G


    Best Case Expand to new mkts Grow by 30% Worst Case Lose Mkt share Fail to expand Most Likely Grow by 10% Continue current corporate strategies

    Business Level Strategic Alternatives:


    Generic Options Low Cost Leadership Differentiation Pros/Cons of both Rivals Unilever Colgate-Palmolive GRAND BUSINESS STRATEGY OF P&G:

    Low Cost Leadership


    Concentrated Growth Market Development

    Differentiation
    Product Development Innovation

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