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    Aditya Chourasia
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    Haldiram started in 1937 in Bikaner, India selling sweets and namkeens. It expanded across India in the following decades and became famous for its high quality products and diverse offerings. Currently led by Shiv Kishan Agrawal and Manohar Lal Agrawal, Haldiram has maintained its success through quality products, competitive prices, product innovation, and positive word of mouth promotion. The company follows a strategic roadmap to introduce new products and expand its availability nationwide.

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    Haldiram started in 1937 in Bikaner, India selling sweets and namkeens. It expanded across India in the following decades and became famous for its high quality products and diverse offerings. Currently led by Shiv Kishan Agrawal and Manohar Lal Agrawal, Haldiram has maintained its success through quality products, competitive prices, product innovation, and positive word of mouth promotion. The company follows a strategic roadmap to introduce new products and expand its availability nationwide.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    3 views8 pages

    MM Updated

    Uploaded by

    Aditya Chourasia
    Haldiram started in 1937 in Bikaner, India selling sweets and namkeens. It expanded across India in the following decades and became famous for its high quality products and diverse offerings. Currently led by Shiv Kishan Agrawal and Manohar Lal Agrawal, Haldiram has maintained its success through quality products, competitive prices, product innovation, and positive word of mouth promotion. The company follows a strategic roadmap to introduce new products and expand its availability nationwide.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 8

    Prestige Institute Of Management And Research

    Submitted By
    Aditya Chourasia
    Aditya Chouksey
    Aditya Gupta Submitted to:- Dr Arpit Loya Sir
    Ahmed Raza
    Introduction
    • It started its first store in Bikaner, a city of
    Rajasthan state in 1937 by Ganga Bishan Agarwal,
    • Due to its superior quality of service and food and
    Ganga Bishan Agrawal
    word of mouth soon it became famous and started to
    make huge profit.
    • In 1950, they expanded the business by establishing
    a small manufacturing unit of Sweets and Namkeens
    • 1980s, it started to expend the market and opened
    new stores in Delhi, Nagpur and Kolkata. 
    • Currently Haldiram is led by Shiv Kishan Agrawal
    and Manohar Lal Agarwal,  Shiv Kishan Agrawal Manohar lal agrawal
    Haldiram’s Success Journey
    The brand name Haldiram bhujawala was introduced in
    1941
    Bikaner.

    1990 Split of three units Kolkata, Nagpur, New


    Delhi.

    1995-1997

    2000

    .International Market and


    • Restaurant in New Delhi recognition
    • Units for Namkeen.
    Why Haldiram
    Product Decision

    Diverse Product Portfolio Quality and taste

    For Consumers haldiram have a diverse product Along with wide product offering haldiram’s
    range including Namkeen, Sweets Dairy Product. quality and taste along with traditional recipes and
    Ready to eat food and food chain outlets, along high quality ingredients.
    with different flaours which is preferred by all it maintain hygiene in restaurants which is
    types of consumers. appreciate by customer.

    Product Innovation

    The innovate product offer by hadiram is always


    welcomed by consumer such as assorted toffee,
    chutney sev, fusion khajur.
    Pricing Decision
    • Price Offered by Haldiram is very pocket friendly which

    Good value For Money competitive prices

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    eiusmod tempor

    Cost plus pricing


    PRODUCT ROADMAP

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    Promotion Streategy
    As a leading snacks and sweets manufacturer Haldiram follows a, strategy in place to ensure that its products
    are easily available to consumers across India

    Positive Word of Mouth Public Relation

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    PRODUCT ROADMAP
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    magna aliqua. Ut enim ad minim veniam.

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