11th C

National Tourism.

Topic: Marketing strategies on tourism.

Promotion of local tourism.
Creating a plan of projection of local tourism

Ma. David Honecker Zelaya Herrera.

 Strategies to encourage inflow of tourists:

1.Adequate physical
2.infrastructure and utilities.
3.New product development.
4.Encouraging repeat visitors.
5.Stimulating tourist spending.
6.Modernization of the tourism sector.
7.Visitors’ safety.
 8.Destination image.
9. Community involvement.
10.Manpower development.
11.Regional cooperation. 
12. International relations.
4 Strategies to Attract More Tourists

1 Apply storytelling on your social media posts

 it’s necessary to find new ways to communicate to get their attention and get them to
interact with your brand.

People don’t buy what you sell, they buy why you sell it.

2 Use augmented reality to offer memorable experiences.

Using new technologies such as augmented reality in your marketing strategy can
help you create innovative and memorable experiences for your visitors and, at the
same time, differentiate yourself from your competitors.

Augmented reality, commonly abbreviated as “AR,” is computer-generated

content overlaid on a real-world environment.

https://youtu.be/hqcv4GnSUEM
 3 Create valuable content and optimize your website
Include a blog on your website and publish content that provides
valuable information for your target audience

4 Manage your reviews on TripAdvisor

70 percent of travelers read TripAdvisor reviews before choosing a
hotel and that 53 percent do not decide to make any reservations
before having read reviews.
 ACTIVITIES:
1. Explain the strategies to encourage the tourism.

2. Are you agree with the Nicaraguan marketing process.

3. Create a plan to promote local marketing strategies on tourism.
4. Use your personal social media to create a video a story telling to project local tourism

5.Create a blog to promoting local tourism.