How To

Sell
On
By WhatsApp
Caroline Wabara
 Caroline Wabara

I'm a digital marketing consultant and trainer.

I've worked with companies in different
industries; such as Finance, Information
Technology, Legal, Furniture, Construction, E-
commerce and more through offering consulting,
training and digital marketing services.

You can find me at:

• carolinewabara.com

• wabdigital.com

• @carolinewabara
 1. Why WhatsApp As A Business
Channel
2. Reasons Why I Love WhatsApp
3. Important WhatsApp Features &
Features For Selling

Course 4. Mistakes Business People Make on

WhatsApp
5. ATM Strategy For Selling On
Outline WhatsApp The Right Way.
6. What To Post on WhatsApp Status To
Keep Your Audience Glued
7. WhatsApp Copywriting Formulas &
Scripts That Sell
8. Conclusion - What Next?
 MODULE 1

Why You Should

Take WhatsApp
As A Serious
Business Channel
According to Statista.com
According to Techcrunch.com
 Brands have
already started
monetizing
WhatsApp
Example:
UrbanTV
 Module 2:

Reasons Why I
Love WhatsApp
(And You Should
Too)
Reasons Why I Love WhatsApp
• Intimacy & Privacy: Today’s sales
conversation goes down in DM (Direct
Message).

• Relevancy: You get to join/create the

right groups, save their number,
communicate with them and get them to
view your status.

• Product Validation: You can use your

WhatsApp status/group to test if your
product idea will sell or not before creating
it.
Product Validation Example
“Did you know that HubSpot CRM can
track sales conversions from Facebook
and Google ads? Buyer journey in
action
 Product
Validation
If they ask for payment link or
invoice, that offer is a money
maker.

That's the product validation I

need to start promoting the
same content on all my social
media and digital channels

If they show no interest, I kill

that product idea or tweak my
offer and sales copy to make it
better
 MODULE 3

Important
WhatsApp
Features &
Tools For
Selling
WhatsApp Business Settings
WhatsApp Greetings
WhatsApp Status Updates
WhatsApp Tool - Canva
WhatsApp Tool
- Video Splitter
WhatsApp Tool - Chat Plugin For WordPress Website
 MODULE 4

Silly Mistakes
Business
Owners Make
on WhatsApp
 Silly Mistakes
People Make on
WhatsApp
• Posting irrelevant content in
groups that gets you booted out

• Adding people to groups without

their permission. (Make it their
idea to join these groups).

• WhatsApp Broadcasts that

irritates your contacts.
 Module 5:

ATM Strategy
For Selling On
WhatsApp The
Right Way.
 ATM METHOD

ATTRACT TEACH MONETIZE

• Create WhatsApp URL • Ask Survey method: “What • Start sales conversation in
and paste on website, [INSERT SUBJECT] your DM. e.g. “Since I know
social media, email challenges are you struggling you want [AFTER], then
signature. with?” [PRODUCT/ SERVICE] is
• Run Facebook Ads, Share • Create a group and teach. obviously the next logical
in Facebook groups. • Share tips on WhatsApp step...”.

status. • Launch a time-limited promo

• Join relevant groups and ask series on your WhatsApp

admin to teach the subject. status.

• Introduce your signature
product/service after group
class/status.
 • Attract: The right kind of
people
• Teach: Find out what they
ATM need and teach
STRATEGY • Monetize: Convert them into
paying client
• Irresistible Offer: Product or
Package
 Build A
WhatsApp
Sales Funnel
Around Your
Irresistible
Offer
 MODULE 6

What To Post
on Your
WhatsApp
Status To Keep
Your Audience
Glued
 What To Post on
WhatsApp Status
• Mini Training: How-to’s or Checklists or
Hacks
• Client Case Studies.
• Ask Survey
• Vlog
• Meme
• Customer Testimonials
• FAQs
• Inspirational Quotes
• Events Preview
• “A Day in the life of” post
• Invitation to join email newsletter.
• Product Promo Announcement.
 MODULE 7

WhatsApp
Copywriting
Formulas & Scripts
That Sell
 Storytelling
Formula: PASOC
• Problem - I share a story of a mistake I made or a
major problem my client had.

• Agitate - Paint the horrible consequences of that

problem. Twist the knife in the wound to make it
painful.

• Solution - I share how I stumbled on the solution

• Outcome - The results of the solution. Usually

screenshot

• Call to Action - Do you want to learn how to achieve

this result?
 At this rate, I pause to see if my WhatsApp
I wait for Status viewers are interested.
They swipe up to say:
positive • “Yes!”
reactions • “I'm interested!”
from my • “Teach me”
WhatsApp • “Show me how!”
Contacts • "I need the strategy"
 The Closing Script
With Deadline
• "This Saturday, I'm holding a Masterclass on how
to" (CREATE URGENCY WITH DEADLINE)

• The fee is N____

• If you are interested, swipe up for payment link

Then I wait for people to ask for payment link

 • Status 1: Are you struggling with _____ [pain point 1]? (e.g.
knowing what content to post every day?)

• Status 2: Do you ____ [pain point 2]? (e.g. get overwhelmed

with finding story ideas & then end up not posting at all?)

• Status 3: If you said yes to any of that, I am SO EXCITED to

Offer invite you in to [your program]!

Announcement • Status 4: _____ [your program] is a _____ [length of offer

e.g. 12 week, 1 hour, 4 module etc] _____ [description e.g.
Status Script program/course/ masterclass etc] _____ for _____ [your
Ideal Client e.g. business women, CMOs etc] who are ready to
______ [transformation offer gives etc. learn how to boost
your SEO ranking to front page of Google fast].

• Status 5: In _____ [your offer] you will ____ [describe

what happens e.g. learn how, work together to, etc] to
______ [ultimate desire].
Swipe up and let me know if you’re interested.
 Offer Announcement Status Script
• Status 6: This is the same process [I took/I
take my clients] to go from ________ [point A
e.g. feeling scared to sell and show up, making
less than N100k a month] to ________ [point
B e.g. confidently show up, hit N500k months
etc].
• Status 9: [Insert urgency e.g. only 2 spots left,
• Status 7: The previous results for this
_________ [your offer] have been INSANE:
[Insert screenshots of testimonials]
• Status 8: If you are ready to _________
[ultimate desire] then send me a DM saying
"More Info" and I will drop more info directly
to your inbox OR Click the link in my bio and
(apply/join us/ etc).
doors close in 3 days, price going up by NGNX
in 24 hours, special bonus disappears in X days
etc]

OR This is what some of my previous clients • Status 10: What questions for you have?
had to say [ Insert screenshots of testimonials]
Swipe up
OR This is the exact same process that I used to
go from ______ [point A] to _______ [point
B].
 Selling After A Mini Training Script
• Status 1: Are you struggling with _________
[pain point] ? (e.g. ranking on first page of
Google?) Make this question very specific.
• Status 2: Wow! I can't believe how many of you
said yes to that! Ok so today I'm going to do a
mini- training for you on & I have 3 tips for you
today.
(Post this a few hours after the first status
update.)
• Status 3: "Tip 1:____________”
• Status 4: "Tip 2:____________”
• Status 5: "Tip 3:____________”
• Status 6: Ok so those were my 3 tips on how to
________. Please swipe up to let me know if
this was helpful and if you would like more mini
trainings on this.
• Status 7: So this is exactly what I teach in
_____________ [offer]. This is actually just
the tiniest tip of the iceberg on how deep we go
inside ___________ [offer]. If you want to
learn [transformation tied to what you did the
mini training on] then check out
___________ [offer].
• Status 8: [Insert urgency e.g. only 2 spots left,
doors close in 3 days, price going up by NGNX
in 24 hours, special bonus disappears in X days
etc]
I’ve Setup and Started
Selling on WhatsApp
- Now What?
 What Next?

• Use the feedback gotten from

your customers & sales team to
create more content.

• Use WhatsApp as a product

validation tool to see what your
audience are interested in
buying.

• Save the best converting content

and repurpose for other
channels (e.g. Facebook, Email,
Blog, Twitter, LinkedIn)

• Be consistent. Show up daily.

Your viewers want to read your
status updates.
Thank You!