Nari Shakti Pickle Business

(Group Activity)
Business Profile Sheet
Sr.No. Particulars Detail Information

1 Name of Business Nari Shakti Pickle

2 Kind of Business Pickle Manufacturing

3 Start Date of Business Xx/xx/xxxx

4 FSSAI License No. xxxxxxxxxxxx

5 Name of Entrepreneurs Rajeevika Nari Shakti Pickle

6 Address of Business XXXXXXXXXXXXXXXX

7 Name of VO XXXX

8 Name of CLF XXXX

9 Method of Selling Product From Shop & Direct Selling

10 Contact No. xxxxxxxxxxx

Success Tip for the Entrepreneurs
 The success of any prospective food processing project depends on how closer the assumptions made in the
initial stage are with the reality of the targeted market/place/situation. Therefore, the entrepreneurs must do its
homework as realistic as possible on the assumed parameters.
 The entrepreneur by including information on the entrepreneur, forms and structure of entrepreneur’s business,
project location, raw material base/contract sourcing, entrepreneurs own SWOT analysis, detailed market
research, specific location, community advantage/benefit from the project, employment generation,
production/availability of the raw materials/crops in the targeted area/clusters and many more relevant aspects
for acceptance and approval of the competent authority.
 The machineries should be purchased after thorough market research and satisfactory demonstration.
 The entrepreneur must ensure uninterrupted quality raw materials’ supply and maintain optimum inventory
levels for uninterrupted operations management.
 The entrepreneur must possess a strategic look to steer the business in upward trajectory.
 The entrepreneur must maintain optimum (not more or less) inventory, current assets. Selecting optimum
source of finance, not too high debt-equity ratio, proper capital budgeting and judicious utilization of surplus
profit for expansion is must.
 The entrepreneur must explore prospective markets through extensive research, find innovative marketing
strategy, and maintain quality, adjust product mix to demand.
 The entrepreneur must provide required documents on land, financial transaction, balance sheet, further
project analysis as required by the competent authority for approval.
 The entrepreneur must be hopeful and remain positive in attitude.
Major Players in Pickles and Pickle Product market are:
 Gedney Foods Company
 Pickle Juice
 ATHITHI GRUHA FOODS
 Yee-Haw Pickles
 ADF Foods
 NorthStar Pickle Company
 Kaiser Pickles
 Del Monte Foods
 Gundelsheim
 Maille
 Patriot Pickle
 Mt. Olive Pickle Company
 Kraft Foods Inc.
 Reitzel International
 Pinnacle Foods, Inc.
 Mitoku Company, Ltd.
 And Other local competitors
 Why Pickle Making Business is Profitable 

Among the major population, the various types of pickles are very popular in our country. The following are
the major reasons why pickle making business is profitable: 

1.You can start this business at home as the almost every pickle manufacturing process is
based on cooking so you can start this pickle business with a piece of small equipment or
infrastructure. 

2.Our Indian pickles have huge export demand when compare to the domestic products. 

3.Pickle making business is an easily scalable business so that it grows easily on nationwide 

4.Pickle making business in India allows you to start the business with a low risk and
investment.

There are about 1000 different types of pickles and every pickle has their taste and unique specialty. From
region to region the pickling techniques and finished product might differ vastly. If you know the taste of
local pickle then this pickle business is easy to start .It is seasonal business but by obtaining techniques we
can run it all over year.
How to Start Pickle Making Business in India
Pickle making business in India is simple and easy so that any individual can start this pickle business from their
location, place, area or home. The following are the different types of pickles which undergo almost same pickle
manufacturing process: 

 The first step is to decide which type of pickle you want to produce. There are numerous varieties of pickles you can
produce, such as lemon pickle, chilly and garlic pickle, mango pickle, carrot pickle, mixed vegetable pickle, fish
pickle, cabbage pickle, and so on.

 Pickles come in a variety of tastes. There are sour, sweet, sweet and sour, bitter, as well as acerbic pickles.

 Each variety of pickles has its own customer base. You need to choose your pickle type depending upon which type
of consumers you are catering to.

Licensing Process & Other Processing:-

To start this business we need to obtain FSSAI Licence and for obtaining advantages of govt schemes we need to register
our business or organization , generation of BRN and registration for business aadhar and for any other disasters we also
need to take insurance of our business.
LOCATION AND INFRASTRUCTURAL FECILITIES REQUIRED

To start a Pickle manufacturing Business following Infrastructures and facilities are required

Location of business

Land and Building

Raw materials:- Vinegar Herbs, Ginger, Onion, Garlic, Dill, Spices: Mustard Seed, Chili Powder, Turmeric, Etc.

Vegetable Oil: Olive, Sunflower, Coconut Oils, Etc.,Sea Salt, Table Salt, Iodine Salt, Pickling Salt

Syrup, Sugar, Molasses, Alum-This Gives Pickles Its Crispiness, Good qualities of packaging bottle
or plastic bags

Labour.: The labour can easily procure from local places at reasonable cost at any volume

Power. : The unit requires 8 HP power to commence production. Power will be arranged by the unit.

 Machine and equipment

a) Pounding Machine b) Vegetable Dehydrator c) Cooking Arrangements d) Grinder e) Pickle
Mixer f) Weighing Scale g)Utensils Etc
Records to be Maintained for better execution of business

 Business Profile Sheet

 Daily Transaction Record Book
 Cash Flow Statement
 Balance Sheet
 P & L Account
Cost of the Project(Unit with capacity of 200KG per Day in future)
The detailed cost of the project is under

Particulars Rs. In lakhs

Land & Building 4.00

Plant and machinery 3.00

Other Fixed assets 2.00

Working capital margin 1.40

Total project cost 10.00

Means of finance

Subsidy (PM FME) 4.00

Promoter’s contribution 3.00

Term loan 3.00

Total Means of Finance 10.00

Note:-Working capital is critical input in dates processing & packaging unit as raw materials are seasonal and
thus need to maintain high inventories.
 Financial Analysis(Projected Balance Sheet)
Particulars Amt(1yr.) Amt(2nd. Amt(3rd.) Particulars Amt(1yr.) Amt(2nd.) Amt(3rd.)
)
Liabilities Assets

Capital Account Fixed Assets 7.00 7.00 7.00

Opening Balance 0.00 7.30 7.70 Less: Depreciation 0.70 1.40 2.10

Add:Additions 3.00 - - Net Fixed Assets 6.30 5.60 4.9

Net Profit 1.00 1.20 1.35 Current Assets

Less: Drawings 0.70 0.80 1.00 Sundry Drs. 1.50 1.88 2.10

Subsidy 4.00 - - Stock In Hand 5.00 5.71 6.20

Closing Balance 7.30 7.70 8.05 Cash & Bank 1.30 1.70 2.00

CC Limit 4.00 4.00 4.00

Term Loan 3.00 2.60 2.20

Sundry Cr. 0.80 0.89 0.95

Total 14.10 14.89 15.2 Total 14.10 14.89 15.20

Projected Profitability Statement
Particulars 1st Yr. 2nd Yr. 3rd Yr.
A)Sale
Gross Sales 16.01 19.70 21.80
Total(A) 16.01 19.70 21.80
B)Cost of Sales
Raw Material Consumed 7.60 8.40 9.50
Electricity Expenses 0.60 0.65 0.80
Repair & Maintenance 1.40 1.50 1.70
Labour & Wages 3.00 3.15 3.30
Packing Cost & Other Overheads 0.80 1.10 1.50
Cost of Production 13.4 14.80 16.80
Add: Opening Stock/WIP 0.00 2.00 2.20
Less: Closing Stock/WIP 2.00 2.20 2.60
Cost of Sales(B) 11.40 14.60 16.40
C)Gross Profit(A-B) 4.70 5.10 5.40
D)Bank Interest(Term Loan) 0.30 0.20 0.20
Interest on WC 0.20 0.20 0.20
E)Salary to staff 1.60 1.80 1.90
F)Selling & Adm.Exp. 0.90 1.10 1.15
G)Depreciation as per schedule 0.70 0.60 0.60
Total(D+E+F+G) 3.70 3.90 4.05
H)Net Profit 1.00 1.20 1.35
I)Taxation 0.00 0.00 0.00
J)Profit (After Tax) 1.00 1.20 1.35
 Pickle Marketing Strategy

 During the manufacturing of pickle our main focus will be on 4 P,s(Place, Product, Price, Promotion) and before entering in marketing we will
analyse ourself on basis of SWOT(Strength ,Weaknesses , Opportunities, Threats) method and all our marketing strategy will depends on all
above.

 Selling in Urban organized platforms such as departmental stores, malls, super markets can be attractive platforms to sell well packaged and
branded dates. Processors can also have tie-up with hotels, caterers and restaurants for supply.

1. Selling your products to restaurants, hotels by projecting the cost-saving to them like time-saving in procurement, reduction in man hours,
buying in small quantity (weekly basis), Pickle Varieties.

2. Setting up a store Exclusively for Pickle shop

3. Develop your own website with payment gateway, so that you can sell through it. And can obtain orders from other countries for boost export
of business.

4. At commercial based export your product.district to the district, state to state, country to country etc.
 How To Sell Pickle In Local Market

 Local market refers to an arrangement whereby buyers and sellers come in close contact with each other directly or indirectly to sell and buy
goods. Further, it follows that for the existence of a market, buyers and sellers need not personally meet each other at a particular place.

 Contact nearby retail marketer deal with them (grocery shops, etc).

 How to Sell Pickle In Wholesale Market

 The main market for the sale of goods to a retailer. That is, a wholesaler receives large quantities of products from a manufacturer and
distributes them to stores, where they are sold to consumers they are:- Dmart , As Well As Traders.

 Sell Pickle Online

 As the revenue increases from online sales continued to grow significantly researchers identified different types of online shoppers

There are two types of online marketing website like B2B, B2C.   

 B2B Websites:

 Register your business on B2B websites like:- Alibaba, Indiamart , Tradeindia

 You can sell your product on bulk orders on B2B websites

 Register your business on B2C websites like:- Amazon, Flipkart, Snapdeal, Bigbasket

 you can sell your product directly to the customer using B2C websites.
Projected Cash Flow Statement
Particulars Cash Inflow(Rs. In Lakhs) Cash Outflow(Rs. In Lakhs)
Our Contribution 3.00
Reserve & Surplus 1.00
Depreciation & Exp. W/off 0.70
Cash Credit 3.00
Term Loan 3.00
Creditors 0.70
Subsidy 4.00
Increase in Fixed Assets 7.00
Increase in stock 4.00
Debtors 1.50
Repayment of term loan 0.50
Taxation 0.00
Drawings 0.70
Surplus 1.70
Total 15.40 15.40
Thanks……….