HUMAN

PSYCOLOGY
SURVEY REARCH
( A THUMBNAIL INTRODUCTION )

UMAR ZAFAR
BBA19-325
SURVEY RESEARCH
• Survey research is the method of data collection
in which information is gathered through oral or
written questioning.

• Survey are now used in all areas of life.

In Business, Politics, Agriculture,
Industry, Education, Media etc..
WHY SURVEY ?
• Provide Information
• Explain Situation
• Problem Identification
• Problem Solving
• Measure the Change
• Study Attitudes, Behaviour
& Habits.
TYPES OF SURVEY

Online Survey
Paper Survey
Telephonic Survey
One to One Interview
ONLINE SURVEY
One of the most popular
types is an online survey
consist of survey questions
that can be easily deployed
to the respondents online
via email, or they can
simply access the survey if
they have an internet
connection.
PAPER SURVEY
As the name suggests,
this survey uses the
traditional paper and
pencil approach. These
surveys can go where
computers, laptops or
other handheld devices
cannot go..
TELEPHONIC SURVEY
Researchers conduct these
over telephones. These
surveys are time
consuming and sometimes
non-conclusive. The
success of these depends on
how many people answer
the phone and want to
invest their time answering
questions over the
telephone.
ONE TO ONE INTERVIEW
The one-to-one interview
helps researchers gather
information or data directly
from a respondent. It’s
depends on the knowledge
and experience of a
researcher to frame and ask
relevant questions one after
the other to collect
meaningful insights from
the Interview.
STEPS OF SURVEY
• Selection Of Problem / Topic
• Selection of Population
• Sampling
• Sample
• Questionnaire
• Data Collection
• Data Analysis
SELECTION OF PROBLEM / TOPIC

Select a
problem or
topic about
which the
survey is to
be taken
SELECTION OF POPULATION

After deciding the

problem the
population is
selected. The
population should
be according to the
interest of selected
problem
SAMPLING
Sampling are the ways through which
information is collected from
population .
METHODS OF SAMPLING
• Probibility Sampling • Non-Probibility
Sampling
Every member of
population has Researcher selects
equal chance of the sample on his
selection judgement rather
then random
sampling
METHODS OF SAMPLING
SAMPLE
Selective & representative data from target
poulation is called sample.
QUESTIONNAIRE
After sampling a
questionnaire is prepared
which maybe

Open Ended
No Criteria is selected
Close Ended
A Criteria is set to answer the
question
DATA COLLECTION

Collect information
from a targeted group
of people about their
opinions, behavior, or
knowledge.

After Questionnaire
data is collected
DATA ANALYSIS

Data analysis is
the science of
examining a set of
data to draw
conclusions about
the information to
be able to make
decisions.