PURPOSIVE

COMMUNICATION
 ISSUES IN
COMMUNICATION
 Content refers to the information and experiences that are provided to the
receiver of the communication process. It is what the receiver derives value
from.
 Process refers to the way the message is presented or delivered-- the nonverbal
elements in speech such as the tone of voice, the look in the sender’s eyes, body
language, hand gestures, and state of emotions such as anger, fear, uncertainty,
and confidence that can be detected.
 Context refers to the situation or environment in which your message is
delivered. Important contextual factors that can subtly influence the
effectiveness of a message include the physical environment.

PURPOSIVE COMMUNICA
IN THE
ACADEMIC CONTEXT
1. Writing should be done carefully.
2.. Uphold research ethical standards.
3. When dealing with the faculty and staff, students should show their respect
toward them by showing politeness, humility, honesty, and sincerity.
4. Transactions or communication plans should follow a protocol for their
acceptance or approval.
5. Never tell a lie or misinterpret facts to your teachers, classmates, or to any
people.

PURPOSIVE COMMUNICA
COMMUNICATION
MODEL
1. Linear Model of Communication
• Linear model of communication is a simple one way communication model. The
message flows in a straight line from sender to the receiver. There is no concept of
feedback. The only task that a receiver does here is to receive the message.

• In transactional model, senders and receivers both are known as communicators and
both play equally important role in communication. Transactional model relates
communication with social reality, cultural up-bringing and relational context
(relationships).
• Interactive model or convergence model is similar to transactional model as they are
both two way communication model. But, interactive model is mostly used for new
media like internet.

PURPOSIVE COMMUNICA
COMMUNICATION
MODEL
1. Linear Model of Communication
• Linear model of communication is a simple one way communication model. The
message flows in a straight line from sender to the receiver. There is no concept of
feedback. The only task that a receiver does here is to receive the message.

PURPOSIVE COMMUNICA
COMMUNICATION
MODEL
2. Transactional Model
• Senders and receivers both are known as communicators and both play equally
important role in communication.

PURPOSIVE COMMUNICA
COMMUNICATION
MODEL
3. Interactive Model
• Or convergence model is similar to transactional model as they are both two way
communication model. But, interactive model is mostly used for new media like internet.

PURPOSIVE COMMUNICA