MARKETING TECHNOLOGY

POST COVID 19 PANDEMIC

Louise Clare Angela Avanceña, MBA

WHAT IS

Marketing ?
the action or business of promoting and selling
products or services, including market research
and advertising.

is the activity, set of institutions, and processes for

creating, communicating, delivering, and exchanging
offerings that have value for customers
 Marketing
PURPOSE
Persuading a consumer to Capturing the attention of
purchase your product. your target market?

Providing the customer

with a specific, low-risk
action that is easy to take.
 The Four Ps Model of
Marketing

1 2 3 4
Promotion
Product
Price

Place

Product Price Promotion Place

 PRODUCT

The procedures you have in place to ensure that your products

are ready for selling

Your product (or service) should fill a gap in the market, meet
the needs of customers, and stand out from the competition.
 PRICE
The cost of purchase, including both the sticker price
as well as less quantifiable trade-offs that a customer
must be willing to make when they purchase your
products.
 PROMOTION

The information you give consumers through targeted

advertising to generate interest in your products

usually have one of two purposes: generate leads or

initiate actual purchases.
 PLACE
Refers to how and where products are
sold. All distribution decisions are part of
your overall marketing process
WHAT IS

Marketing Technology ?
are tools that make life simpler for marketers to market.
They automate difficult, time-consuming and repetitive
manual tasks to surface customer insight. ... Within this
scope, marketing technology refers to: Technology used
by marketers to facilitate customer online journeys.
6 Post-Pandemic Marketing Strategies
With Long-Term Benefits

Focus on the customers you already have

Move everything online
Run exclusive deals and offers
Invest in Facebook ads
Give your communication strategy an overhaul
Focus on a few main paid advertising channels