GLOBALIZATION OF PRODUCTION AND MARKETS OF INDIAN

MOTION PICTURES – A CASE OF KRRISH

PRESENTED BY
SAHIL KUMAR (FIB2126)
RITHVICK GUPTA (FIB2121)
ASHISH BADWAL (FIB2104)
ANALYSIS

• THE CASE STUDY IS ALL ABOUT THE GLOBAL BUSINESS

OF INDIAN FILM INDUSTRY.
• THIS CASE WILL HELP IN LEARNING MANAGEMENT
PRACTICES, GLOBAL MANAGEMENT OF BUSINESS AND
GLOBAL FACTORS OF PRODUCTION.
• NRI ACROSS WORLD ARE CUSTOMER OF GLOBAL
RELEASED OF INDIAN MOVIE.
INTRODUCTION

• THE HISTORY OF CINEMA

• GLOBALIZATION
• FILM MAKING PROCESS
• PRODUCTION
• LOCATION
 INDIAN FILM INDUSTRY

• BOLLYWOOD IS THE ONE OF THE OLD MOVIE MAKING

INDUSTRY
• DIVIDED IN 4 MAJOR AGES ON THE BASIS OF ITS
DEVELOPMENT
• ESTIMATED TO BE AROUND USD 1.5 BILLION WITH AN
AVERAGE GROWTH RATE OF 15%
• INDIAN GLOBALIZATION HAS HELPED THE INDUSTRY
IN MULTINATIONAL MARKET
GLOBALIZATION

GLOBALIZATION IS THE WORD USED TO

DESCRIBE THE GROWING INTERDEPENDENCE OF THE
WORLD'S ECONOMIES, CULTURES, AND POPULATIONS,
BROUGHT ABOUT BY CROSS-BORDER TRADE IN
GOODS AND SERVICES, TECHNOLOGY, AND FLOWS OF
INVESTMENT, PEOPLE, AND INFORMATION.
CONT..

• DEMAND OF INDIAN MOVIE IN 156 COUNTRY

• IN 2006 , 1090 FILMS ARE PRODUCED
• ANNUAL GROWTH RATE OF INDIAN FILM INDUSTRY 12.6%
• GLOBALIZATION OF INDIAN FILM INDUSTRY BEGAN IN 20TH
CENTURY
• WORLDWIDE SUCCESS OF DDLJ SHOWED THE NEW MARKET OF
INDIAN FILMS
• KRISH IS ONLY INDIAN MOVIE WHICH SHOW INDIAN
SUPERHERO IN MIX STYLE
• KRRISH MOVIE IS THE BEST EXAMPLE OF
GLOBALIZATION IN INDIAN MOVIE SO FAR
• THIS THE FIRST INDIAN MOVIE WHICH USED LATEST
TECHNOLOGY WHICH BEING ONLY USED IN
HOLLYWOOD MOVIE.
 CONT…..

• RAKESH ROSHAN TOOK THE ADVANTAGE OF GLOBAL FACTOR

FOR MAKING THIS MOVIE SUCCESSFULL
• THE STRATEGY OF KRRISH WAS SO SIMPLE TO TREAT THE
WORLD AS A ONE MARKET
• RAKESH ROSHAN CHOSE WORLD BEST EXPERIENCED TEAM TO
DIRECT AND SHOOT THIS MOVIE IN DIFFERENT – DIFFERENT
COUNTRIES.
FILM MAKING PROCESS

• PROCESS OF MAKING FILM IS A SYSTEMATIC PROCESS WHICH

FOLLOWED BY SEVERAL STEPS AFTER GETTING IDEA IN STORY
AND CAST OF FILM
• PREPRODUCTION
• PRODUCTION
• POSTPRODUCTION
GLOBALIZATION OF KRRISH

• DUE TO COMPETITIVENESS ADVANTAGE THE 60% OF THE MOVIE

MADE IN SINGAPORE.
• ACTION DIRECTOR TONY FROM CHINA
• AUSTRAILAN SOUND EFFECTS
• PREMIERE SHOWS WERE ORGANIZED IN DUBAI
• INTERNATIONAL MEDIA LINK
• TARGET INTERNATIONAL CINEMA HALL
• FACED COMPETITION WITH SUPERMAN RETURN AND WORLD
CUP FOOTBALL
CONT…

• PAYMENT IN DOLLAR MOUNTED THE COST OF THE MOVIE

• A DEAL WITH STB PROVIDE ALL PERMISSION INSURANCE ALL
NEEDED THING TO TEAM IN ADVANCE
• DISTRIBUTION SYSTEM OF MOVIE WAS IN OVERSEAS MARKET
WAS EXCELLENT
• INTERNATIONAL MEDIA WAS SUPPORTED
• PROMOTION OF MOVIE IN INDIA AS WELL AS ABROAD THROUGH
TV CHANNELS
HOW HAS FILM INDUSTRY EVOLVED
THROUGH AGES?

• 1920-1950:-THE EARLY DAYS OF INDIAN CINEMA

• 1950-1960:-A GOLDEN AGE OF INDIAN CINEMA
• 1970-1980:-THE ANGRY YOUNG MAN AWAKENS
• 1990-2000:-BOLLYWOOD GAINS GLOBAL POPULARITY
1920-1950:-THE EARLY DAYS OF INDIAN
CINEMA

• THOSE DAYS WAS STARTING DAYS OF INDIAN CINEMA. AT THAT

TIME IN 1913 THE FIRST INDIAN SILENT FILM RAJA
HARISHCHANDRA´ WAS PRODUCED BY DHUNDIRAJ GOVIND
PHALKE WHO IS KNOWN AS DADA SAHEB PHALKE. THE MOST
REMARKABLE THING THAT HAPPENED IN INDIAN FILM
INDUSTRIES WAS IN 1931 ,WHEN INDIA‘S FIRST TALKIE , ALAM
ARA ´,DIRECTED BY ARDESH IRANI WAS REALESED. IST COLOUR
FILM WAS KISAN KHANIYA´ IN 1937.
1950-1960:-A GOLDEN AGE OF INDIAN CINEMA

• ALL TIME MOST POPULAR FILMS WAS PRODUCED DURING THIS

PERIOD LIKE RAJKAPOOR’S AWARA IN 1951, GURU DUTT’S
PYAASA IN 1957, KAGAJ KE PHOOL IN 1959. ALSO SOME MOST
MOMENTOUS FILMS OF THIS PERIOD WERE MUGHALEAZAM,
SAHIB BIWI AUR GHULAM, GUIDE, ETC.
1970-1980:-THE ANGRY YOUNG MAN
AWAKENS

• THIS DECADE WAS DOMINATED BY ARTIST LIKE RAJESH

KHANNA, AMITABH BACHCHAN, DHARMENDRA, MANOJ
KUMAR, HEMA MALINI, JAYA BHADURI, ETC. FILMS LIKE
SHOLEY, DEEWAR, PAKEEZA, ABHIMAAN, GOLMAL, AANAND
ARE SOME OF THE MOST SIGNIFICANT FILMS OF THIS TIME.
1990-2000:-BOLLYWOOD GAINS GLOBAL
POPULARITY

• ROMANTIC, MUSICAL, FAMILY CENTRIC FILMS WERE

PRODUCED IN THIS DECADE. SHARUKH KHAN, AAMIR KHAN,
SALMAAN KHAN, KAJOL, RANI MUKHARJEE,ETC. DOMINATED
THE INDIAN FILM INDUSTRY.
HOW DID THE PROJECT (KRRISH)
CREATED TAKING INTO CONSIDERATION
INDIAN DIASPORA ABOARD?

• NRI LIKE TO WATCH TECHNOLOGY BASED MOVIE EG-

SUPERMAN, SPIDERMAN, IRONMAN ETC.
• ALREADY SUCCESS MOVIE IN GLOBAL MARKET SHOWED A
NEW PATH AND DIMENSION TO INDIAN FILM INDUSTRY
• GLOBALIZATION OPEN THE GATE INTO ENTER THE BUSINESS OF
GLOBAL MARKET AND MAKES MOVIE WITH FOREIGN
TECHNOLOGY AND PEOPLE AND GAINED GOOD EXPEIRENCE
HOW DID MR. RAKESH ROSHAN USED TWO
COUNTRIES COMPETITIVENESS FOR THE
PROJECT(INDIA AND SINGAPORE)

• GOVERNMENT PERMISIION FOR SHOOTING

• AMONG THE ASIAN STATES SINGAPORE IS INDIA’S LARGEST
TRADING,INVESTMENT AND EXPORT PARTNERS.
• SINGAPORE CORPORATE TAX RATE IS ONE OF THE LOWEST IN
ASIA-PECIFIC.
WHAT ARE THE GLOBALIZATION FACTOR THAT INFLUENCED THE
PRODUCTION OF KRRISH IN SINGAPORE ? HOW MANY COUNTRIES
REPRESENTATIVES HELPED IN CREATION OF MEGA SUCCESS FILM
KRRISH ?

• ECONOMICAL FACTOR
• POLITICAL FACTOR
• TECHNOLOGICAL FACTOR
COUNTRIES REPRESENTATIVES

• AUSTRAILA-SOUND EFFECT
• CHINA-ACTION DIRECTOR
• SINGAPORE-LOCATION
• INDIA-ACTION DIRECTOR
• AMERICA(LOS ANGLES)-SPECIAL EFFECT
 CONCLUSION

“GLOBALIZATION IS GOOD AS WELL AS BAD ALSO”

THANK YOU