HYUNDAI

CSR based company study

PGDM A Group 9

21P004 – Abinash Mahapatra

21P005 – Adarsh Mathur
21P027 - Muskan
21P033 - Prankush Bansal
21P043 – Shivanshi Garg
21P054 – Vishak Subramanium
 Car life-cycle environmental impact

Preassembly phase Assembly Phase

Raw material extraction, Energy use, pollution in

production of secondary assembly process, release
materials, components, of waste materials into
subassemblies and their ground, water
transportation

Use Phase Post-use Phase

Energy used for driving, Transportation to

pollution emitted, waste dismantling site,
(battery, tires,oil), land use energy used,
requirements (roads, fuel pollution caused by
station) dismantling
Quality of job issues
Intrinsic work quality
Higher stress and workload,
monotonous and repetitive
work
Equal Treatment
Women tend to occupy only a
small workforce and tend to
occupy lower quality and paid
jobs
Skills & employability
Level of training depends on the
production systems and job
segregation
Work-life balance
Flexible work arrangements are
scarce in shift work, negative
work-to-home spill-over effects
Health & working
conditions
Lack of safety culture in car
manufacturing plants, poor
working conditions
Wages & inclusion
Organizational justice have a
high influence on performance
rather than person-focused
outcomes
CSR TRENDS IN AUTO INDUSTRY

● In recent days, auto industry has been facing massive changes in dynamic aspects. Auto industry has
become an object of attention due to its employment and investment effect
● At the same time, however, it could not be excluded from criticisms because of some conception that
it lacks sense of environmental responsibility
● According to an IBM trend report on automobile industry, it has been stated that auto industry should
learn how to utilize it resource with minimum waste and to cope with environmental problems with
responsibility
● Ethical consumers are demanding automakers to solve the issue of sustainability related to limited
amount of resource and environmental pollution
● Boston Consulting Group’s report on automobile industry’s future trend emphasizes the increasing
importance of automotive companies’ socially and environmentally responsible activities.
 01
About Our
Company
 About Us
Founded in 1967 in South Korea, Hyundai Motor
Company(HMC) is now the 5th biggest
multinational automotive company in the world.
Currently, the company owns 33.88 percent of Kia
Corporation, and also fully owns two marques
including its luxury cars subsidiary, Genesis
Motor, and an electric vehicle sub-brand, Ioniq.
Those three brands all together comprise the
Hyundai Motor Group. The company employs
about 75,000 people worldwide.
CSR activities of HMC

 
 HYUNDAI INDIA MOTOR
FOUNDATION
HMIF was formed in the year 2006 with the purpose of 'giving back' to society
and to initiate Corporate Social Responsibility (CSR) activities in the areas of
Community Development, Health Care, Educational and Vocational Training,
Environment, Road Safety, Art, Science, Technology, etc.
HMIL’s continued efforts 
 HMIL CSR activities in India
• Hyundai Academy of Technical Skills setting up of a
• Providing access to quality primary healthcare
state of art training facility for providing vocational
through Telemedicine clinics and Mobile
skills
Medical Units in various rural areas across
• Saksham - Skill development and Employment
India.
Generation in different sectors • Creating awareness on health and hygiene by
• Upgrade infrastructure, provide industry exposure
partnering with NGOs and government agencies
and hands on training to the students of it is to make
the students future ready

Skill development and sustainable

Health Care
livelihoods

• HMIL aims to promote employment enhancing

Vocational skills, especially for the youth,
through livelihood enhancement projects.
• Works ,both directly & through HMIF, with
various bodies including State Govt. and other
not-for-profit organizations for holistic
development of the children.

Education
 HMIL CSR activities in India
• Promoting the best practices of road and traffic
safety habits among children, adults through
different interventions in RWAs, Schools and
other public spaces.
• Work with City Police Authorities to improve
road safety through need based interventions.
• Provides forums for promoting and developing
traditional arts and handicrafts and work with
artisans from under privileged sections of society
to showcase their talent through exhibitions
• Organizes workshops showcasing of young
artisans and different art forms to foster creative
learning across cultural fields

Road Safety (Safe Move) Promoting Art & Culture

• Fosters development in the local villages by

providing livelihood opportunities, sanitation and
drinking water facilities and general upkeep of
schools and community health centers.
• Works towards empowering women in the rural
areas to develop their skill sets which will provide
them with a means of livelihood

Community Development
 HMIL CSR activities in India
• Promoting Environmental sustainability through
sustainable mobility(EV), ecological balance and
conservation of natural resources and
maintaining quality of soil, air and water through
various initiatives such as resource conservation,
renewable energy and energy efficiency.
• Aims at promoting and supporting technology and
innovations by contributing to incubators or
research and development projects in the field of
science, technology, engineering and medicine,
funded by the Central govt. or State govt. or PSUs
or any agency of the Central Government or State
Government

Environmental Sustainability Technology Incubators

• Support to specific needs such as during natural

disasters through financial as well as logistical
support. HMIL also contributes to the Prime
Minister's National Relief Fund including
Assistance and Relief in Emergency Situations
Fund (PM CARES Fund) or any other fund set up
by the Central govt. or the State govt. for
socioeconomic development and relief.

Other Areas
Facts and Figures
 CSR activities by competitors in India

01 02
As per FY 19-20 CSR report
As per FY 19-20 CSR report 1. The company spent its full budget of Rs. 168.2
1. 22.91Cr were toward CSR Programmes & Projects, crores on social initiatives.
drinking water projects 2. Major chunk of its CSR energies to road safety since
2. 1.62 Cr was dedicated towards Maharashtra Flood there isn’t much awareness about it in the
Response Programme consciousness of an average Indian & has set up
3. Tata Motors has actively implemented initiatives driving schools in collaboration with dealers
under its key thrust areas of Health (Aarogya), 3. The company has initiated various skill development
Education (Vidyadhanam), Employability projects by making good use of Japanese
(Kaushalya) and Environment (Vasundhara) and manufacturing practices & has developed ITIs
Rural Development. 4. Scholarships to support the education and training of
4. It has positively touched 8.3 lakh lives in FY19-20, children who have lost a parent in road accident
out of which nearly 41% belong to the SC and ST
communities.
Analysing though Carolls Pyramid
Economic
Responsibility
Although Indian companies ( Tata,
Maruti Suzuki) are inclined to
consider economic responsibility as
part of their CSR reporting, foreign
companies (Hyundai, Audi) do not
overtly consider economic
responsibility to be stated as part of
Corporate Social Responsibility
activity. Hence, it can be inferred
that while Indian companies consider
reporting economic responsibility
upfront and disclose their hidden
interest, foreign companies are more
cautious in their reporting of
Corporate Social Responsibility
activities
Legal
Responsibility
By Carroll’s definition of legal
responsibility, it is found that among
the foreign automobile companies
operating in India and the Indian
automobile companies, none of the
companies except Tatas report legal
responsibilities in an overt
manner.Since companies operating in
India have to abide by the 2%
government compliances of giving
back to the society. Thus, it becomes
a general rule & probably one of the
reasons why the automobile
companies do not report legal
responsibilities in their websites and
are doing the bare minimum
Ethical Responsibility
By Carroll’s definition of ethical
responsibility, it is found that among
the foreign automobile companies
operating in India, Hyundai and Audi
report the ethical responsibilities of the
company. Hyundai speaks of the
ethical responsibilities that they have
towards their employees and suppliers,
their policy of free trade, their
corruption prevention measures and
their empathetic understanding
towards their stockholders’ benefit.
Ethical responsibilities are slightly
more reported in as compared to the
above two and it probably suggests of
a better working environment and
hence attract attention of both
investors & talented professionals
Philanthropic
Responsibility
By Carroll’s definition of
philanthropic responsibility, it is found
that among the foreign automobile
companies operating in India, Hyundai
takes special care for being empathetic
towards the host country and
undertake activities for the benefit of
underprivileged section of society, the
local communities in which they
operate and are conscious about not
polluting the environment around
them. As far as Indian automobile
companies are concerned, the Tatas,
with their creation of the Tatanagar, is
involved in community development
and social initiatives. Mahindra &
Mahindra performs their philanthropic
activities under four heads: education
for the under-privileged,
environmental safety, health check-ups
and charity through foundations.
Dream village project by HMIL
THANKS
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