Professional Documents
Culture Documents
Lecture 8 - Pico
Lecture 8 - Pico
lan
g=en
(overpathologizing)
• https://www.tiktok.com/@lenarae.lh/video/7158234999282699566?l
ang=en
(fetish content)
• https://www.tiktok.com/@melissaong69420/video/71904731231611
81486
(external cognition)
• https://www.tiktok.com/@deemakes_/video/7177876752142748974
(transition)
• https://vimeo.com/75735816 (Center Jenny)
The Internet: Then vs. Now
1. The internet today can largely be conceptualized through curation,
selectivity (algorithms), and the dissipation between
personal/public boundaries
2. The temporality of the internet is cyclical and infinite (the endless
scroll)
3. Its main mode is simultaneously production and consumption; or
productive consumption
4. Internet celebrates and promotes: global and personal intimacyOne
of the primary means with which we live (work, love, desire,
befriend, communicate, entertain, etc.)
The Internet: Then vs. Now
1. The internet today can largely be conceptualized through curation,
selectivity (algorithms), the dissipation between personal/public
boundaries
• We follow and interact with the content we want to see reproduced back to us
and find interesting and worth investing our time in
• Algorithmic systems make suggestions and curate our social media worlds
• Internet both emanates from and pierces the intimate (bedrooms to other
people’s bedrooms, public space into private spaces and vice versa)
• Your business can become everybody’s business
• Millennials are not comfortable being on camera; vs. Gen Z (big generalization)
• Personal data is surveilled, stolen, recorded, and sold
The Internet: Then vs. Now
2. The temporality of the internet is cyclical and infinite and
fast
• the endless scroll
• Scrolling feels linear/vertical but is reiterative (repetitive); i.e.
regurgitates similar content, is meant to keep you addicted/on
• circulates amongst an enclosed circle of information
The Internet: Then vs. Now
3. Its main mode is simultaneously production and consumption; or
productive consumption
• Duration of audiovisual content changes our relationship to knowledge and
how we consume it, our attention, and our ability to choose / flick away what
we want to consume / not consume
• MLMs (Multi-level marketing) or MLM-adjacent schemes; i.e. rich influencers
advertising you can live like them (rich, travel, free) and subscribe to their
course to find out how
• Technocapitalist culture that is premised on predation
• Targets vulnerable populations: the poor, working- class, those with mental
health challenges
The Internet: Then vs. Now
4. Internet celebrates and promotes: global and personal
intimacy
• Cosmopolitanism, world travel, freedom of movement
(idealizations) -> in reality not everyone has access to this life
• OR this life is a false life / staged / supported by sponsorship
• Works through intimate relations / filiation; generational
fixations
• Live streaming; what is happening now
The Internet: Then vs. Now
5. One of the primary means with which we live (work, love,
desire, befriend, communicate, entertain, etc.)
• Distortion / blurring the line between private and public life;
private and work life
• Home life is work life (remote work, “get ready with me”; life
imitates capital)
• The “worker” as a subject becomes obfuscated
The Internet: Then vs. Now
Today, the Internet is accessed mainly through mobile devices
and personal/mobile computers, but also increasingly in many
household items (refrigerators, speakers, cameras, doorbells,
televisions, etc.)
The Internet: Then vs. Now
“Let us dare, then, to make the following hypothesis: the raw materials of today’s
production process are excitation, erection, ejaculation, and pleasure and feelings
of self-satisfaction, omnipotent control, and total destruction. The real stake of
capitalism today is the pharmacopornographic control of subjectivity, whose
products are serotonin, techno-blood and blood products, antibiotics, estradiol,
techno-milk, alcohol and tobacco, morphine, insulin, cocaine, living human eggs,
citrate of sildenafil (Viagra), and the entire material and virtual complex
participating in the production of mental and psychosomatic states of excitation,
relaxation, and discharge, as well as those of omnipotent and total control. In these
conditions, money itself becomes an abstract, signifying psychotropic substance.”
(Preciado, Testo Junkie)
The Internet: Then vs. Now
In the past, the Internet consisted of
• Websites and landing pages (more so than now)
• There were social media sites (myspace, live journal, Asian
avenue, later blogs)
• Early 2000s rise of YouTube, long-form vlogging (video
blogging)
• Also arrival of anime onto North American shores (pirated
anime on YouTube, as well as other shows)
The Internet: Then vs. Now
In the past, the Internet felt more regional (like its own space
or environment), you explored it, surfed it (by clicking links,
following trails, word of mouth from other people (gossip),
randomization, etc.)