ZARA’s Scope

It’s a Single integrated firm with Vertical Scope

• Product range: Zara offers a wide range of clothing and accessories for men, women, and
children, including dresses, tops, pants, shoes, bags, and jewelry.
• Geographic reach: Zara has a global presence, with stores in 96 countries. The company has a
strong presence in Europe, but has also expanded to North America, South America, Asia, and
the Middle East.
• Sales channels: Zara sells its products through its brick-and-mortar stores, as well as online
through its website and mobile app.
• Marketing and branding: Zara is known for its innovative marketing and branding strategies,
including its use of social media and collaborations with designers and celebrities.

• Overall, Zara's scope is focused on providing fashionable clothing and accessories to

customers around the world through a combination of physical stores and online channels.
The company's fast fashion model and vertically integrated supply chain allow it to quickly
respond to changing trends and customer preferences, making it a major player in the global
fashion industry.