WELCOME TO OUR

PRESENTRATION

H E L L O
 COURSE NAME :Banking theory and
practice
COURSE CODE:MKT-315
PRESENTATION TOPIC :AB Bank Limited
REPRESENTED BY LUCKY SIX GROUP
DEPT. OF MARKETING
UNIVERSITY OF BARISAL
 GROUP PROFILE
S.N. Name I.D Remark

01. Ayesha Siddika Ema 16 MKT-001

02. Trina Mistry 16 MKT-002

03. Abir Ahammed 16 MKT-005

04. Rafiqul Islam 16MKT-008

05. Nourin Zaman 16MKT-068

06. Ayesha Siddika 14MKT061

History
• Introducing Bangladesh
to its very first private
sector bank; AB bank
History
• AB Bank Limited was incorporated on 31st December, 1981. Arab
Bangladesh Bank as formerly known started its effective operation
from 12th April, 1982 with the mission to be the best performing
bank of the country.
The organization structure of AB Bank
• * Providing Financial products and services to their clients in exchange
for earning interest and fees

• .*Banking executives must possess knowledge of complex monetary

instruments in order to make sound decisions based on capital
adequacy, asset management and interest rate risks
Vission statement
• 1.to be the trendsettee for
innovative banking with excellence
perfection.
• 2.customer demand and
satisfaction.
Mission statement
• 1.to be the best performing bank in the country.
• 2.to adopt and adupt to new techniques.
• 3.to maintain continuous improvement.
• 4.to expand business and network.
Different types of account
• 1.student account
• 2.saving account
• 3.deposit account
• 4.Max sever
• 5.smart saver
SWOT analysis of AB Bank
• 1. Strength
• 2.weakness
• 3.opportunities
• 4.Thereats
Strength
• 1.proficient board of director.
• 2.qualified and experienced management system.
• 3.positive minded.
• 4.strong business network.
Weakness
• 1.low brand awareness.
• 2.high cost of fund.
• 3.low access to rural market.
opportunity
• 1.growing local entrepreneurs
• 2.developing rural market.
• 3.consistent GDP growth.
• 4.large market of foreign remitence.
Threat
• 1.global economic recession.
• 2.liquidity crisis.
• 3.political unrest and instability.
Different kinds of service by Ab bank

• 1.ab bank provides fund transferd for customers

• 2.also provides safe deposit locker service.
• 3.the bank great announced for Internet banking.
• 4.SME banking service also available here.
• 5.customers easely transfer of cash.
Two new products of AB bank

AB Bank will launch two new products-Visa International Debit Card

and Deposit Double Installment Scheme

1.Visa international debit card.

2.deposit double installment scheme
Two new products of AB bank

• AB being a responsible corporate citizen and a dynamic financial

institution has created value in line with this mission." To be the best
performing bank in the
country".savings,investment,production,distribution,consumption of
goods and services and employment generation are essential parts of an
economic system.
• Economic impact related to a bank as an institution and ordained
activities of a bank extends beyonds the boundaries of any single
organization and is linked to both environmental and social development.
Two new products of AB bank
• AB has taken the following measures to create sustainable and deliver
value which r as follows:
• 1.Maintaining adequate capital.
• 2.Risk management.
• 3.sustainable dividend policy.
• 4.Maintenance of liquidity.
• 5.Utilization of resources.
• 6.Contribution to the national exchequer.
• 7.Value added statement
Distribution of added value:
• -To government
• -To employees
• -To statutory reserve
• -To expansion and growth
• -To retained earning
• -Depreciation and amortization
Report of AB shariah supervisory committee

• IN THE NAME OF ALLAH ,THE BENEFICIENT,THE MERCIFUL

The important issues attended by AB bank
shariah supervisory committee:
• 1.Reviewing the yearly audit report (July-December,2015)of islami
banking branch and it's observations.
• 2.Reviewing the half yearly audit report(January-June,2016).
• 3.Approving final account,2015 of islami banking branch.
• 4.Approving the annual report of shariah supervisory committee for
the year 2015.
Corporate Social Responsibility :
• 1. AB Bank donated Vans and Bins to Chittagong city Corporation
under corporate social responsibility.

• 2. Donated 75 lacs to Prime Minister's Relief Fund.

• 3.Donates 1.5 crore to Prime Minister's Relief Fund.

• 4.Sponsored "Shishu Kishor Sonkolon "by Chandraboti Academy.

Corporate Social Responsibility :
• 5.Sponsored the " Rabindra Mela 2016" organized by channel I

• 6.AB Bank & Musabbir Cancer Care Centre jointly organized " Free
Friday Clinic ".

• 7.Sponsored sporting events during 2016.

• 8.Joins hand with Autism Welfare foundation for helping autistic

children.
Green Banking
• 1."Reduce, reuse and recycle " is AB's slogan on Green Banking.

• 2. Bank prepares and maintains inventory of the consumption of

water, paper, electricity, energy etc.in all its offices and branches.

• 3.Online communication is encourage and extensively used.

Green Banking
• 4. Use of energy saving LED Bulb as much as possible.

• 5.To ensure optimum consumption of electricity, a green monitor has

been nominated.

• 6.To promote green marketing AB Bank is arranging training and

capacity building initiatives for its employees.