BA 4106

INFORMATION
MANAGEMENT

Dr.C.THIRUMAL AZHAGAN
ASSISTANT PROFESSOR
MANAGEMENT STUDIES
ANNA UNIVERSITY BIT CAMPUS
TIRUCHIRAPPALLI
UNIT IV INTEGRATED SYSTEMS,
SECURITY AND CONTROL

1. KNOWLEDGE BASED DECISION SUPPORT SYSTEMS –

Lecture method
2. INTEGRATING SOCIAL MEDIA AND MOBILE
TECHNOLOGIES IN INFORMATION SYSTEM - Discussion
3. IS SECURITY & IS VULNERABILITY - Assignment
4. DISASTER MANAGEMENT – Lecture method
5. COMPUTER CRIMES – Video lecture
6. SECURING THE WEB – Case study
 1. KNOWLEDGE BASED DECISION SUPPORT SYSTEMS
(KB-DSS)
• Knowledge-based DSS (KB-DSS) integrate traditional DSS with the advances of ES.
• Traditionally DSS constitute data management, modelling, decision methodology and display of
numerical data, while the advances of ES embrace symbolic reasoning and explanation
capabilities.
• The knowledge-based systems development methods in decision support evolved in a new
generation of decision support tools known as intelligent decision support systems (ISS).
• Decision support systems can assist managers in making strategic decisions by presenting
information and interpretations for various alternatives.
• Three important approaches in the development of current business DSS providing interpretation
of knowledge are
• rule-based reasoning (RBR)
• case-based reasoning (CBR), and
• hybrid (a combination of RBR and CBR)
 KEY FEATURES

• Expert advice in a specific problem domain

• Intelligent assistance to support the decision analysis methodology
• Explanation of the conclusion of the expert
• Explanation of model results and/ or model behaviour
• Assistance when using statistical, optimizing or other operations research techniques
• Guidance in using the DSS resources: developing intelligent user interfaces
• Assistance in formulating certain questions
• Intelligence support during the model building process for a specific class of decisions
• Act as an expert modelling consultant
• Acquire the simulation model specifications
• Automatic document the models in domain terms, and
• Automatically write, compile and solve models
 THE FUNCTIONS OF KB-DSS APPLICATION

KB-DSS can provide

• an interface to support man-machine co-operation during the problem-solving task
• supporting access to relevant information during problem solving
• support problem recognition
• support problem structuring
• support problem formulation and analysis
• an inference engine and knowledge based management systems to provide expert assistance to
the user, and
• A reasoning algorithm included in the modelling subsystem
 2. SOCIAL MEDIA INFORMATION SYSTEM(SMIS)
• Social media is the use of information technology to support the sharing of content among
networks of users.
• Communities of practice/communities- social media enables people to form groups of people related by a
common interest.
• Social media are interactive platforms where content is created, distributed and shared by
individuals on the web.
• Professors Andrea's Kaplan and Michael Haenlein of the ESCP European business school define
social media as “a group of internet-based applications that build on the ideological and
technological foundations of web 2.0, and that allow the creation and exchange of user-generated
content. ”
• Social media websites and applications allow users to create and exchange user-generated content
where people talk, share information, participate and network through technologies such as blogs
and social networking sites.
• Within the last decade, social media has become one of the most powerful sources for news
updates, online collaboration, networking, viral marketing and entertainment.
• TYPES OF SOCIAL MEDIA

• Social networks: social networking websites allow users to build web pages featuring personal portfolios
and interests. These pages are used to connect with friends, colleagues and other users in order to share
media, content and communications. Examples of social networks include facebook, linkedin, myspace and
bebo.
• Visual social networks are becoming more popular, with instagram having now surpassed twitter in its
amount of users. Data has shown that a tweet that includes an image has a 150% more chance of being
shared. There are also new networks such as snapchat and periscope, that are slowly growing in terms of
popularity, especially with the younger generations.
• Web blogs: some of the oldest and most popular forms of social media are blogs. Blogs are often viewed as
online journals that order content chronologically, or by date, month, year and category. Users can also
maintain “vlogs,” or video blogs, featuring shared or homemade videos. Blogging websites include
wordpress, blogger and tumblr.
• Microblogs: microblogs are blogging tools that feature short posts, as opposed to journal-style posts. Users
are usually restricted to posting a few lines of text, or uploading individual images and videos.
Microblogging is particularly common for posting quick updates and distributing content via mobile
devices. Notable microblogging sites include twitter and tumblr. However, social networks such as
facebook, google+, linkedin and myspace also have their own microblogging features.
• Content communities: users on content communities organize, share and comment on different types of
content, including images and videos. Youtube, flickr and scribd are examples of content communities.
• Wikis: wiki websites allow a community of people to add and edit content in a community-based database.
One of the best-known wikis is wikipedia.
• Podcasts: podcasts are audio and video files available through subscription services such as apple itunes.
The term “podcast” is a neologism derived from “broadcast” and “pod” (as in “ipod”), since podcasts are
often listened to on portable media players.
Other types
• Rating and review sites (e.g. Yelp)
• Social bookmarking or social tagging features (e.g. Digg; stumble upon)
• Forums and discussion boards (e.g. Yahoo!; Answers)
• Virtual social worlds (e.g. Second life; world of warcraft)
• Music and audio sharing (e.g. Spotify; pandora radio)
SOCIAL MEDIA INFORMATION SYSTEM (SMIS)

• SOCIAL MEDIA INFORMATION SYSTEM (SMIS)- is an

information system that supports the sharing of content among
networks of users.
• 3 SMIS roles: 
• Social media providers
• Users
• Communities
 COMPONENTS OF SMIS

• Hardware
• Software
• Data
• Procedures
• People
How DO SMIS Advance Organizational Strategy?
• Social CRM- is dynamic, SM-based CRM process. The relationships between
organizations and customers emerge in a dynamic process as both parties create
and process content.
• Flies in the face of the structured and controlled processes of traditional CRM.

• Crowdsourcing- is the dynamic social media process of employing users to

participate in product design or product redesign.
• EBay- often solicits customers to provide feedback on their eBay experience.

• Business-to-consumer (b2c)- relationships to market products to end users.

• Business-to-business (b2b)- leads to retailers
 MOBILE TECHNOLOGIES

• Mobile technology is a type of technology in which a user utilizes a mobile

phone to perform communications-related tasks, such as communicating with
friends, relatives, and others. It is used to send data from one system to another.
Portable two-way communications systems, computing devices, and
accompanying networking equipment make up mobile technology.
TYPES OF MOBILE TECHNOLOGIES
• SMS
• MMS - MULTIMEDIA MESSAGING SERVICE
• 4G
• 3G
• GSM - GLOBAL SYSTEM FOR MOBILE TECHNOLOGY
• CDMA - CODE DIVISION MULTIPLE ACCESS
• WI-FI - WIRELESS FIDELITY
• WI-MAX
USE OF MOBILE TECHNOLOGY
• The incorporation of mobile technology into business has aided tele-collaboration. Now, people could
connect from anywhere using mobile technology, and access the papers and documents they need to
complete collaborative work.
• Work is being redefined by mobile technologies. Employees are no longer confined to their desks; they can
work from anywhere in the world.
• Mobile technology can help your company save time and money. Employees who work from home save
thousands on a regular basis. Mobile phones eliminate the need for costly technology like landline carrier
services. Cloud-based services are less expensive than traditional systems. Technology can also help your
company become more flexible and productive.
• Mobile technology has the potential to boost productivity significantly. Mobile application integration
saves an average of 7.5 hours per week per employee. Workers can also become more productive with the
use of smartphones and mobile gadgets.
• The popularity of cloud-based services has skyrocketed in recent years. Cloud-based mobile technology
applications have been seen to be more useful than any smartphone, particularly in terms of available
storage space.
 DISASTER MANAGEMENT
• "Disaster management" means a continuous and integrated process of planning,
organizing, coordinating and implementing measures which are necessary or
expedient for prevention of danger or threat of any disaster, mitigation or
reduction of risk of any disaster or its severity or consequences, capacity-
building, preparedness to deal with any disaster, prompt response to any
threatening disaster situation or disaster, assessing the severity or magnitude of
effects of any disaster, evacuation, rescue and relief, rehabilitation and
reconstruction.
• Disaster management comprises all forms of activities including structural and
nonstructural measures to avoid (i.e. Prevention) or to limit (i.e. Mitigation and
preparedness) adverse effects of disasters in the pre-disaster phase and post
disaster stage like response, relief, recovery, & reconstruction.
 Information needs in Disaster Management
• The information needs of disaster managers fall into two distinct, but closely
related, categories of activities
1.Pre-disaster activities – analysis and research (to improve the existing
knowledge base), risk assessment, prevention, mitigation and preparedness.
2. Post-disaster activities - response, rehabilitation and reconstruction.
Two categories of disaster-related data:
1. pre-disaster baseline data about the country and risks;
2. post-disaster real-time data about the impact of a disaster and the resources
available to combat it
 GEOGRAPHIC INFORMATION SYSTEM (GIS)
• Is a powerful technology that can assist decision-making in all phases
of the disaster management cycle.
• GIS tools are used for integrating the geographic (i.e. Location) and
the associated attribute data pertaining to the location and its spatial
relationship with numerous other parameters, to carry out effective
spatial planning, minimize the possible damage, ensure immediate
action when required and prioritize actions for long-term risk
reduction.
 GIS BASED INFORMATION SYSTEMS

• The computerized data constitutes a comprehensive digital database.

• The database contains information about various resources fields such as land,
water, vegetation and socio-economic situation, which can be potentially tapped as
per needs to create information system such as Land Information System (LIS),
Water Information System (WIS), Forest Information System (FIS), Disaster
Management Information System (DMIS), etc.
• A digital base generated under GIS environment can find applications in various
fields related to natural resources viz. Land, water, vegetation / forest, minerals,
urban and rural development and specific area necessitating management of natural
/ anthropogenic hazards, development and management of facilities, transport, etc.
COMPONENTS OF DISASTER MANAGEMENT INFORMATION SYSTEM
Key components of a Disaster Management Information System
• hazard assessment mapping
• vulnerability assessment
• demographic distribution
• infrastructure, lifelines and critical facilities
• logistics and transportation routes
• human and material response resources
• communication facilities
The usage of Disaster Management Information Systems (DMIS)
• preparedness planning
• mitigation
• response & recovery
 INDIA - NATIONAL NATURAL DISASTER KNOWLEDGE NETWORK
(Nanadisk-Net) (1999)
• It will be a platform to facilitate an interactive dialogue with all government
departments, research institutions, universities, community-based organizations
and even individuals.
• The network will act as a digital library service and will facilitate access to
global databases and early warning systems in a significant way.
• The knowledge network is designed to give a fillip to technical cooperation
among developing countries and to expand international relationships to include
exchange of information and transfer of technology.
• Nanadisk-net will also promote e-training and will have the feature of many
languages through a translation software.