ANalysing

consumer
impulse buying
behaviour
- JANE JOSETTA G
 INTRODUCTION
Impulse buying refers to the act of
purchasing an item that was not
planned or intended, often in
response to a sudden desire or
emotional impulse.
 VARIABLES
● Emotional state - triggering impulsive behavior. For example, feeling
bored, stressed, anxious, or happy can all lead to impulsive purchases.
● Product placement - Retailers often strategically place items in high-
traffic areas, near the checkout, or on end caps to catch shoppers'
attention and encourage impulse purchases.
● Sales and promotions - Limited-time offers and discounts can create a
sense of urgency and drive impulse purchases.
● ocial influence - Shopping with friends or family members can influence
our buying decisions, especially if they encourage us to make a purchase.
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OBJECTIV RESULTS
ES ANALYSIS
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METHOD CONCLUSI
OLOGY ONS
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 01.
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 STUDY OBJECTIVES

MARS VENUS
Mercury is the closest planet to the Sun and Venus has a beautiful name and is the second
the smallest one in the Solar System—it’s a planet from the Sun. Its atmosphere is
bit larger than our Moon extremely poisonous
 LITERATURE REVIEW

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Theory Theory

Neptune is the farthest planet in our Solar Venus has a beautiful name and is the second
System. It’s the fourth-largest by diameter and planet from the Sun. It’s terribly hot, even
the densest hotter than Mercury

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Theory Theory

Mercury is the closest planet to the Sun and Jupiter is a gas giant and the biggest planet in
the smallest one in the Solar System—it’s our Solar System. It’s also the fourth-brightest
only a bit larger than our Moon object in the sky
AWESOM
E WORDS
A PICTURE
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reinforceS the
concept
 SCHEDULE

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 METHODOLOGY

STEP 01 STEP 02
Venus has a beautiful name and Neptune is the fourth-largest
is the second planet from the planet in our Solar System and
Sun. It’s terribly hot the farthest one from the Sun

STEP 04 STEP 03
Despite being red, Mars is Mercury is the closest planet to
actually a cold place. It’s full of the Sun and the smallest one in
iron oxide dust the Solar System
 TEST

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