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Unsold Inventory in High Rise Building: 211592101006, CPM YEAR II
Unsold Inventory in High Rise Building: 211592101006, CPM YEAR II
Unsold Inventory in High Rise Building: 211592101006, CPM YEAR II
KAMINI KOWSALYA S
ABSTRACT INTRODUCTION
The unsold inventory in high rise building has become an major
issue in the present scenario. The real estate companies are
facing lot of crisis in the market. Therefore this study addresses
what are the reasons for not getting the building sold and
pathway for future rectifications thereby paving way for growth
of both real estate and economic basis.
INTRODUCTION
INTRODUCTION
METHODOLOGY
METHODOLOGY:
SCOPE
SCOPE:
Scope of the study is to identify the reason for the buildings getting unsold, and to analyse the root cause for proper
rectification in future.
Indiasdemographydristi.com
• Controlled
• Uncontrolled
UNCONTROLLED FACTORS :
• Due to natural calamities
• Unfit buildings
Source: PropEquity database as of February 2020 for top 7 cities of India, KPMG in India analysis.
SOURCE: businesstoday.in
SOURCE: businesstoday.in
SOURCE: housing.in
SORCE:KNIGHTFRANK
SORCE:KNIGHTFRANK
• There has been a gradual decrease in the share of sales of ticket sizes < INR 5
minimum since 2018. The share of sales in this category has shrunk from 54% in
H1 2018 to 33% in H2 2021. The shift in demand to ticket sizes over INR 5 mn has
been significant over the past few years and more pronounced since COVID-19
impacted homebuyer preferences. This trend has been observed across locations
due to the need for upgrading the family’s primary residence and to
accommodate work and study from home requirements.
• While the growth in sales has been encouraging in H2 2021, this has also been
accompanied by price growth of 7% YoY. Some of this increase may be attributed
to a base effect because of the significant price drop during H2 2020. Regardless,
this recovery in price is an encouraging sign and can be viewed as an indicator of
the market on its way to recovery
• Residential demand is largely focused on the ready-to-move-in properties and
has caused the average age of inventory in Chennai to reduce to 14.3 quarters in
H2 2021 from 15.5 quarters in the year ago period. The unsold inventory and
QTS have increased marginally in YoY terms during H2 2021 but given the fast
improving sentiments and recent price recovery, market volumes are expected
to pick up in the near to medium term.
SORCE:KNIGHTFRANK
SORCE:KNIGHTFRANK
Property is the world’s biggest store of wealth with and estimated total value of $326.5 trillion in 2020. It is larger than the
global equity and debt market combined, and almost four times the value of the world GDP. Most real estate is still privately
owned. The size of the professionally managed real estate market reached $10.5 trillion in 2020 only 3% of the total market.
Whilst the US and the EMEA market are roughly the same size the European market is more fragmented: it is spread across
more than 40 countries each with its own market dynamics.
An estimated 700,000 people left London during the Covid pandemic, and it is not clear how many have so far returned. Other
European cities have experienced a similar trend, with residents prioritising green space and larger homes over proximity to
their workplace. Indeed, it is standard to see hierarchical planning systems with key decisions made at the local level within a
nationally determined policy framework. For example, local planning in England is made by larger local planning authorities
and is not legally binding, which allows for more negotiations ahead of planning permission whilst in other countries planning
systems tends to be more regulated through land policies and processes. Despite the considerable uncertainty about future
demand, institutional investment in European residential real estate grew substantially during the Covid pandemic, as hotel,
office, and retail became too risky for many institutional investors. In 2020, and the first three quarters of 2021, residential
investments accounted for 23% of total investment volume, compared to an average of 16% in the five years prior.
Capability factors. In response to an increasingly competitive environment, many management researchers have argued for a
resource-based view (RBV) approach to maintain competitive advantage by focusing on the inside elements of the company.
The RBV contends that organizations compete through control of unique and inimitable resources. Inimitable resources
centre principally on the cumulative bodies of organization-specific knowledge and skill that are the result of organizational
learning processes. Under this framework, an organization's long-term survival rests on the organization's ability to develop
capabilities and innovation.
The short-term buy and hold strategy works very well for multi-unit apartment turn-around projects. It also works well for
rentals in high priced, appreciating markets that don’t cash flow as well.
ABSTRACT : This study analyzes the effect of green characteristics on sales of unsold housing
stock, using a multilevel growth model, in Gyeonggi Province, South Korea. The green
characteristics we estimated are external factors such as the proximity to urban parks and
mountain trails located outside the housing complex and internal factors such as whether the
area of communal open space within the complex exceeds a certain percentage. The results
suggest that potential homebuyers are interested in green space inside rather than outside a
housing complex in a suburban setting. Housing complexes with large enough communal open
spaces had a 0.094 higher unsold unit ratio than complexes with small communal open spaces,
but the surplus decreased more rapidly; the ratio declines by 0.028 per time unit. On the other
hand, the results show no statistically significant effects of the distance to external green areas.
This might be due to that public urban parks might not be an attraction to residents when forests
and/or agricultural fields are in close proximity. The findings of this research will be utilized by
construction companies and public institutions holding unsold units in improving their sales
performance, not only in South Korea but also in other Asian regions showing a similar housing
development pattern.
INFERENCE :
In this study, we investigated the effect of green factors on the reduction of unsold
housing stock in the case of housing development projects in Gyeonggi Province, South
Korea. Unlike other studies that focus on green characteristics affecting real estate values. we assessed the impact of green
factors on the purchase of housing units that had not been presold before the completion of construction, using a multilevel
growth model. In general, this study demonstrated that the green factors inside the housing complex exerted positive effects on
the sales of the surplus housing units. On the other hand, accessibility to the green amenities surrounding the housing complex,
such as urban parks and mountain trails, did not do so.
SOURCE : Wu, F. China’s recent urban development in the process of land and housing marketisation and economic globalisation. Habitat
Int. 2001, 25, 273–289. [CrossRef]
2. Ibrahim, M.F.; Ying, W. Public housing choices in Singapore: Planning implications. In Proceedings of the 39th International
Planning Congress, International Society of City and Regional Planners, Cairo, Egypt, 17–22 October 2003.
3. Tan, T.-H. Sustainability and Housing Provision in Malaysia. J. Strateg. Innov. Sustain. 2011, 7, 62–71.
ABSTRACT : In any residential building projects there are two types of Unsold Housing
units available Completed (ready to move in)flats and under construction flats (not
completed). Unsold Housing flats in residential building projects today is a very
important cause that is affecting the growth and progress of India’s real estate
market. The study is to explore the causes of the unsold Housing flats in residential
building projects and suggest strategies to reduce the stock of Unsold Housing units.
The study is to also to understand the impact of Unsold Housing units on affordability
housing in Indian Real Estate market.
METHODOLOGY :
ABSTRACT : The main aim is to identify the limitations and critical issues in the real estate sector in Italy and propose the
principles of method that would provide information and comparison of the phenomenon of over supply and non rational land
use. This study is based on the series of assumptions, the first is of which definition of the unsold meaning the amount of new
housing units neither occupied nor sold nor rented. In effect unsold stock can be considered as over supply of construction.
METHODOLOGY:
ABSTRACT : The Real Estate Sector is one of the top contributors to India’s GDP and employment creation. In spite of being
such an important part of the economy, the real estate sector had been remained by and large unregulated till 2016 .The major
real estate’s driving factor is government laws and acts. Many of the changes were implemented by different advertisers and
developers, and the legal framework provides the best knowledge to monitor all of those changes and analyze whether they
violate or comply with the protocol. To provide an unbiased solution to all the stakeholders of the real estate sector, Indian
Parliament enacted a Real Estate (regulation and development) act 2016. This RERA 2016 provides separate provisions to
ensure the transparency and accountability of all the stakeholders and buyers involved in realty sector. Moreover, not every
state in India is required to follow the guidelines laid down by the Central Government and they can make changes as per
their local government norms. This study attempts to understand the role of real estate in India, the impact of RERA and
the status of Indian states under this Act
METHODOLOGY :
https://www.researchgate.net/publication/
ABSTRACT : High-rise buildings have been rapidly increasing worldwide due to insufficient land availability in populated
areas and their primary role as essential buildings in modern cities and capitals. However, high-rise buildings are very complicated
due to the huge number of structural components and elements unlike low-rise buildings, as well as these high-rise
buildings demand high structural stability for safety and design requirements. This paper aims to provide brief
information about high-rise buildings regarding the basic definition, safety features, structural stability, and design challenges
adopting an effective structural system for resisting lateral loads resulting from wind and seismic activities. Consequently,
a general overview is presented that covers the behavior of various structural systems for different heights of high-rise
buildings by implementing a number of nonlinear static procedure analyses (pushover) and nonlinear dynamic procedure
analyses (for wind and earthquake loading). Finally, a critical review of the available simplified model and seismic energy base
design are also presented and is intended to help in the development and application of construction systems for high-rise
buildings in the future.
SOURCE:https://www.researchgate.net/publication/354269940_Real_Estate_Sector_in_India_And_Impact_of_RERA,International Research Journal of Engineering and Technology (IRJET)
INFERENCE:
As high-rise buildings are increasingly developed using lighter members, serviceability issues such as floor vibration, lateral
sway, and occupant comfort must be paid greater attention by researchers. Innovative structural systems must be developed
for the next generation of sustainable megastructures and ultra-high tall buildings.
6. TOPIC : Strategies for High End High Rise Residential Property Using Marketing Mix during a Soft Market in Kuala Lumpur
ABSTRACT : The aim of this study is to identify developer’s strategies within the marketing mix for high end high rise
residential property in soft property market. This study is designed to investigate feedback of house buyers in Kuala Lumpur
towards developer’s strategies implemented in soft property market. Questionnaire survey was adopted in this study. The
questionnaire is designed in accordance to buyers’ perspective on developer’s strategies based on the “Marketing Mix” which
consists of price, product, place and promotion. The respondents’ feedback is important for the analysis of developer’s
strategies. The findings show that when soft market happens, the features of the product are the most
important factor in house purchase. Therefore, the elements under product should be focused to
complement other segments of marketing mix especially price strategy
SOURCE :https://www.avantipublishers.com/index.php/ijaet/article/view/954/578nternationalJournal of Architectural Engineering Technology
INFERENCE :
Price will always be the most important concern in property purchase. However, when soft market happens, the features of
the product have become the most important factor in house purchase. Therefore, the elements under product should be the
center focus to complement other segments of marketing mix 4Ps especially price strategies. However, price strategies will
only be effective if the incentives and schemes are beneficial to house buyers. Apart from that, promotion is perceived to be
supplementary to price marketing strategy. If the promotion benefits the buyers especially in monetary value, it will become
an attraction to the buyers. Developers may consider reducing social media promotion and channel the budget in monetary
form. Lastly, the developers can reduce cost in place strategy by being customer centric for the targeted market. This study
justified the need and demand of house buyers by using marketing mix 4Ps. Hence, the developers should improvise their
strategies within the marketing mix to improve residential sales performance in the soft market.
ABSTRACT : Real estate sector is the second largest employer after agricultural sector in India. Hence the importance of this
sector is immense for countries economic growth as well as growth of different stakeholder involved in this sector. Amongst
different stakeholder present in real estate sector the investor share the maximum risk in this sector. Eventually, the investor also
get the maximum financial gain. These investor could be a developer who develop real estate projects or could be any person
who invest money. The purpose of carrying out this study is to find out the strategy adopted to get maximum financial benefit
out of different real estate projects in India from developer’s point of view. Financial part plays important role of investment in
Indian real estate.
INFERENCE :
Important financial terms are plays important role for financial return calculations. Such
terms are: Saleable area of project, Saleable price per unit area, Land cost, Approval Cost, Construction cost, Duration of
construction, Construction percentage of each year, Construction and other cost of each year, Sale percentage of each year, Sale
amount of each year, Cash Flow analysis,
SOURCE :https://www.avantipublishers.com/index.php/ijaet/article/view/954/578nternationalJournal of Architectural Engineering Technology
METHODOLOGY :
INFERENCE :
Changes have taken place in the real estate sector like RERA Act, benami property Act, demonetization and GST. These reforms
have changed the quantum and way of doing
business in the sector. Experts are now analyzing that the long-term impact of these reforms will be positive as it will improve
transparency and confidence of investor. Though the changes have created difficulties for various participants in the sector and
they have to prepare themselves for whatever lies ahead as it may be the beginning of new innings in the sector.
10. TOPIC : Impact of Government Policies on Real Estate Consumer Buying Behaviour
ABSTRACT : The real estate sector in India assumed a greater prominence with the liberalisation of the economy, as the
consequent increase in business opportunities and labour migration led to rising demand for commercial and housing space. At
present, the real estate and construction sectors are playing a crucial role in the overall development of India’s core infrastructu
Heightened realization on the part of all stakeholders that infrastructure would play a key role towards pushing India’s GDP
the desirable 8 percent mark has come as a boon for India’s construction industry. This study was basically concern with
consumer buying behaviour towards residential properties. The basic objective behind carrying this study was to study the
impact of Government Policies on consumer’s property purchasing behaviour i.e. (Residential) of different types of customer in
different area in NCR, to study the various factors affecting the customer-buying pattern especially in case of residential properti
and to search out whether Government Policies will encourage a consumer to buy real estate property and to see whether
customer’s are getting confidence through this new regulatory body which is going to regulate the industry.
Source : International Journal of Trade & Commerce-IIARTC//.213
INFERENCE:
The Real Estate Regulation Act is enforcing the developers to get registered in RERA, which has created a fear in the industry.
While buying real estate property, consumers are more concerned about even a small thing. RERA will throw a transparent
picture of industry where a consumer can analyze the choices of property with the help of RERA. RERA has impacted
positively on the consumer‟s perception of buying a real estate property. Survey was conducted to conclude the impact
of RERA on consumer buying behaviour, out of 201 respondent almost people are strongly agreeing with the clauses
mention in the Real Estate (Regulation and Development)Act, 2016 and it has enlarged confidence in the perception of
consumer while buying real estate property. RERA has made home buyers king of the industry. It has given first
priority to the home buyers. This regulatory body has made real estate industry more transparent. There is scope of
more professionalism in this sector as the Developers and Real estate agent both have to adhere the norms and conditions of
RERA.
Source : International Journal of Trade & Commerce-IIARTC//.213
ABSTRACT : Housing issue is one of the key challenges and has its social repercussions if not well
managed. The numerous affordable housing programs have been introduced and intended to
increase the supply of affordable housing. The programs are meant to alleviate the affordable
housing issue in the country. Although the lacking units of affordable housing persists, the slow
market trends have also led to an increase in overhang units. The number of property overhang
partly in affordable housing units were reported increased continuously year over year and does
not attract the target market nor able to cater the housing needs of the targeted house buyers.
Industry players were of the opinion that the perceived slow demand in low cost housing units
are mainly due to difficulty in securing financing, unsuitable location as well as a shift in demand
towards better quality projects and other factors. The purpose of this study is to identify the
current overhang scenario in affordable housing and factors that lead to the issues. There is a
need to have an in-depth study in addressing the issues. Otherwise, the overhang will exert
pressure on prices and rental in the market and gives impact in near future.
INFERENCE :
The key roles of the research are about the establishment of a framework for the successful affordable housing. This research
aims to design and develop a framework on affordable housing at urban areas in Malaysia. This framework will able to
determine factors that leads to the overhang issues in affordable housing with the focus on the affordable housing project that
are located at the urban areas. By developing a structural modelling on the CSFs of affordable housing, it is intended to figure
out the CSFs in affordable housing as to reduce the issue of overhang in affordable housing. The determined of the CSFs is able
to provide an informative guideline to both developers and purchasers. The establishment of the framework is hoped to gives
benefit to the public and also to the industry players.
METHODOLOGY :
ABSTRACT : For nations with open, developing, and transitional economies like Vietnam, the real estate market is crucial to
socioeconomic life. Real estate prices play a significant role in the market and are influenced by a variety of macroeconomic
factors. The authors build a realistic test pattern matching system using quarterly data from the first quarter of 2005 to the
fourth quarter of 2018, which necessitates analysis and the possibility of possible sources of data on data collected in Vietnam
regarding the relationship between the real estate price index and factors of economic growth, inflation, money supply, and the
market's average long-term lending rate. According to experimental findings, these macroeconomic variables significantly affect
real estate values in Vietnam. The article then offers macroeconomic consequences for Vietnam's national policies in terms of
stabilising real estate commodity prices in particular and expanding the real estate sector overall.
METHODOLOGY :
It is vital to conduct research on the variables influencing real estate pricing. Through an analysis of domestic and international
studies, the research findings have theoretical ramifications.
Additionally, empirical study provides a picture of the current long- and short-term relationships between macro factors and
Vietnam's real estate price index. Long-term price index increases are a result of economic expansion and inflation; on the other
hand, higher interest rates often cause only a decline in real estate values. Vietnam is a growing nation that consistently
experiences economic growth and is forced to deal with rising domestic real estate costs. The Vietnamese government needs to
act before these findings to effectively manage the domestic real estate market, in particular by making appropriate use of
macrotools to control real estate prices. This study provides evidence for variables that influence real estate values in Vietnam,
including economic growth, inflation, M2 money supply, and long-term lending rates.
ABSTRACT : This study conducts a comparative analysis of the growth of the real estate markets in China and a few other
comparable countries based on establishing the international comparison methodology and framework (or regions). The rapid
increase in urban housing costs and the high ratio of housing costs to income are the main issues facing the real estate sector.
The direct cause is the inflow of social money into the real estate market, particularly excessive credit funds. The development
of the real estate sector is beyond the stage for the indirect reason that the land supply mode causes the land price to increase
too quickly and account for a big proportion in house price.in terms of economic growth. These issues are interconnected rather
than existing in isolation. The rapid increase in housing costs in most cities, particularly in the first-tier cities, is a full
representation of the negative effects of the land supply system and the promotion of a significant amount of credit. The key
concepts for resolving the issue are accurately comprehending the real estate market's status, function, and influence;
stabilising and improving the real estate market's short-term control policy; and expediting the establishment of a long-term
mechanism for the real estate market's healthy development.
The first major issue is that the housing price-to-income ratio has continued to climb as a result of the excessively quick
increase in metropolitan housing prices. The average yearly growth of the average sales price of commercial real estate and
residential commodity housing in China outpaced the average growth rate of these nations when compared to the equivalent
housing costs in seven developed and five developing countries. The second direct cause is the influx of social funds, particularly
credit funds, into the real estate market. China has been investing more in real estate, particularly housing, and its GDP share has
increased with a much higher growth rate and proportion than those of Japan and South Korea at the same stage of
development.Third, the land supply model, which raises land prices too quickly and inflates the share of land prices in house
prices, is the indirect cause . China's local governments, who manage the quantity, structure, geography, and rhythm of land
supply, take part in the income distribution brought on by land appreciation, and become overly reliant on the income from "land
finance," own the income from the transfer of land use rights.
METHODOLOGY :
ABSTRACT : This study attempts to investigate the variables influencing housing costs according to Chinese literature listed in
the Chinese Science Citation Database (CSCD). there were several foci on the factors influencing property prices in China. The
researchers were inspired to thoroughly analyse Chinese literature in order to determine the elements influencing property
prices in China because the majority of earlier English articles only provided information on foreign research.
METHODOLOGY :
ABSTRACT : As a result of the global financial crisis, the real estate sector is severely distressed. The real estate players were
compelled to use unfair tactics, such as layoffs and the postponement of capital-intensive projects, etc., to lessen the effects of
GFM,(Government furnihed material) which resulted to job losses. In order to alleviate the liquidity crisis it was experiencing as
a result of GFM, DLF Ltd., a major player in Indian real estate, was making significant efforts to sell its key assets, including
residential, commercial, and industrial plots. As there are very few buyers available in the real estate market today the real
estate players are wooing them by offering incentives and have adopted various management practises to neutralise the
impact of GFM on their bottom-line. The real estate players have embraced techniques like Instead of utilising inappropriate
methods, consider redefining capital structure, low-cost housing projects, value engineering, asset monetization, offering
discounts, etc. to successfully deal with GFM's burned. These management strategies, which Indian real estate players have
employed, have assisted them in operating their businesses successfully as well as reducing negative effects on their bottom
line. In light of this, a study has been done to examine the efficient management techniques used by DLF Ltd, a major player in
the Indian real estate market, to handle the global financial crisis.
INFERENCE : The real estate companies in India have faced the burnt of GFM. As panic set in due to falling demand for
house property some of the companies’ resorted to uncalled for practices such as lay-off, suspension of capital intensive
projects etc. resulting Into job losses. However some companies such as DLF Ltd were bold enough to withstand the pressure
of GFM and adopted better management practices to mitigate impact of GFM. The focus of real estate companies has
shifted from large products Like big office buildings to affordable projects. They are offloading housing inventory at lower
prices, arranging finance through private investors, The real estate sector can plays vital role in the economic recovery.
The government of India should take measures to boost the growth of this sector.
The unaffordable price of house and land is one of the most significant issues confronting
governors in this country. It is reported that current lowest house price in Ho Chi Minh city is 8 to
10 times higher the total income of a whole family in one year, equivalent with 22-25 times higher
than that of a middle-income earner, this is noticeably high compared with other countries.It is projected that this level of price
will not be likely to decline for people’s Vietnamese traditional attitudes toward houses. However, financial programs from the
banks just support from middle to high – income class. It means that house is unreachable to the low-income group in this
country
ABSTRACT: Based on the multiple linear regression model, we investigating which of the observed macroeconomic factors: the
unemployment rate, the current account of the country stock index, gross domestic product and industrial production are
significantly associated with property prices in relation to the different cultural environments: Slovenia, Greece, France, Poland
and Norway. We found that there are statistically significant correlations between the prices of residential real estate and
selected
macroeconomic factors. The results show a distinct pattern that applies to France, Greece, Norway and Poland, where the price
of real estate observed statistically significantly associated with unemployment. In the case of Slovenia, the results show that a
statistically significant relationship reflects only to a share index. That is illustrated by the finding that prices in Slovenia on an
annual basis, between the observed cultural environments in the observed time interval, most declined.
This study analyzes the effect of green amenities on the reduction of unsold
housing stock in new residential development projects in Gyeonggi Province,
South Korea. We hypothesize that the effect of green amenities increases the
housing demand and consequently has helped to reduce the unsold
housing stock.
Study Site and Period :
The study site is Gyeonggi Province, the largest region in the Seoul metropolitan
area. The province has had a large number of unsold housing units .
MEASURES :
Our dependent variable is the ratio of unsold housing units to the total housing
units for sale in each housing complex (Unsold Unit Ratio). Our question variable
is green amenities.housing units to the total housing units for sale in each
housing complex. We considered the distance to the nearest urban park,
including waterfront parks, neighborhood parks, urban agriculture parks.
The multilevel growth modeling to assess how the number of unsold units in the housing complexes changed over time
under the influences of the various factors. Multilevel growth models are a special case of random coefficient models, which
focus on time coefficients that vary randomly between the analytical units. The model was constructed as two-level, allowing
for the exploration of both intra-individual change and individual differences in the nature of that change. The individual in
this study is each housing complex. We first conducted two forms of unconditional modeling:
unconditional means modeling, also referred to as an intercept-only model or a null model, to check the proportion of the
outcome variance explained by the within and between housing complexes, and, unconditional growth modeling to see
whether longitudinal variability presents
INFERENCE :
Green characteristic plays an important role in every building no matter what the typology it is. This case study deals with how
an building can be unsold without efficient greenaries. Therefore through many anlytical measures, it has come to an
recommendation of providing more green space in order to sell the building as well as improving the neighbourhood
aesthetically.
Tobi, S.U.M.; Jasimin, T.H.; Rani, W.N.M.W.M. Overview of Affordable Housing from Supply and Demand Context in Malaysia.
In Proceedings of the IOP Conference Series: Earth and Environmental Science, Ivano-Frankivsk, Ukraine, 21–22 October 2020;
IOP Publishing: Bristol, UK, 2020; Volume 409, p. 012010. IMDPI
The Chinese real estate market is in debt. Large real estate developers like the Evergrande have racked up enormous debts,
which has caused construction to halt and enraged many homebuyers.
China's property woes began roughly one year ago, when new government rules caused indebted property giant Evergrande to
default on outstanding bonds. The property crackdown spread to other developers as the government aimed to rein in debt and
speculation across the sector.
Tightening credit conditions
also play an important role.
Among other things, a key
policy change is the
government’s “three red lines”
regulation, introduced in
August 2020. It categorises
developers according to how
much debt they hold, which
then determines how much More than 60% of developers have hit at least one of the debt thresholds set by regulators
more they can borrow in 2021,
annually.
Banks in China are facing $350 billion in mortgage losses, in the worst-case
scenario, as confidence in the country’s real estate market plummets and
authorities attempt to contain the spiralling unrest.
Investors have been concerned since last year that the financial woes of
Chinese real estate developers would affect the entire economy. The
unwillingness of many homeowners to make their mortgage payments over
the past two months has brought developers’ issues back to the fore, even
as China’s economic growth slows.
Compared with last year, first-half residential housing sales have fallen
by 32%. Researchers cited in the report predicted that the 100 largest
developers faced even worse sales, by 50% reduction in sales.
Beijing’s attitudes toward real estate developers, however, have
recently shifted from support to caution. The issue of industry-wide
debt is a significant factor. In fact, some experts think that the real
estate market is an impending financial bubble that has been distorted
for years by government meddling and liberal lending practises.
• China’s central bank announced a strict “three red lines” policy in August 2020, placing restrictions on the ratios of a
developer’s debt to its cash, equity, and assets. This was the final blow to the country’s efforts to control skyrocketing
prices, which had been the subject of regulatory changes since 2017. The real estate industry quickly entered a
downward spiral, with a sudden and sharp increase in bond defaults, missed payments, and halted projects.
• The Chinese government has essentially been encouraging people to buy property as an investment. However, the
market has become saturated and there are now far more buyers than available apartments and homes. In some
areas of Beijing, 60% of all housing is already occupied leaving many families living in cramped conditions or even
homelessness. This artificial demand has caused prices to rise rapidly out of reach for most ordinary citizens, with the
result that a large number have lost their homes and are facing massive financial difficulties.
• This crisis is likely to have a significant impact on the global economy, as well as on our own country. The Chinese
government has already started to try and moderate the market by limiting access to credit, setting off a wave of
panic selling that is still causing problems. In addition, China’s slowdown is also resulting in an exodus of economic
migrants – both in search of jobs and for opportunities to buy property overseas. This will add another layer of
complexity and volatility to the world economy.
• The ripple effects are impacting the entire Chinese economy it grew only 0.4% in the last quarter compared to the
previous year and may turn contagious around the world.
• The economic slow down is majorly brought on by Omicron breakouts and the protracted lockdowns in several areas of China
from March to May;
• Rapid urbanization creating too much housing for consumers who can no longer afford it;
• High unemployment.
• A housing market in crisis.
• Sluggish consumer spending during lockdowns.
• A slowdown in domestic demand as the Chinese population
ages and gets richer.
• Government intervention that has created artificial markets.
China real estate crisis has some serious global implications. If prices continue to fall, more developers will go bankrupt and
this could lead to even more debt defaults in other parts of the world, like the US. This would further reduce consumer
spending and impact businesses across the board. In fact, according to one estimate, China’s real estate crisis may already
be responsible for at least 1% of global economic slowdown over recent years. It’s unclear what will happen next but there
are already signs that the Chinese economy may start to rebound in the next quarter. However, it will take time for
everything to catch up and there could be more turbulence along the way.
The debts total around $91 billion, or about 5% of overall Chinese credit default swaps (CDS). And the problem is only going to
get worse: with China’s population reaching 1.4 billion in 2020 and an estimated 350 million more people expected to move
into urban areas by 2025, developers will be even more eager to cash in on this so-called “One Billion Urban Residents Boom”.
INTRODUCTION :
The addition of new housing units amid the subdued demand led to a spike
in the unsold inventory levels . Withdrawal of stamp duty waivers and
stagnant property values kept buyers at bay and contributed towards the
increasing unsold residential stock across zones.
Across the metro cities, NCR and MMR regions comprise the maximum
unsold housing inventory. Mumbai's unsold residential stock increased by
10 percent to nearly 1.1 lakh units QoQ.
As inventory ages, liquidation becomes more difficult. Developers might find themselves in a vicious cycle if they wait for the
right buyer to come along, resulting in a further decline in property values. The market sentiment can also be adversely affected
by excessive discounts sought by potential buyers.
The Maharashtra Government's decision in April 2021 to stamp duty waiver on property registrations adversely impacted
Mumbai's real estate market in April and May 2021. However, sales improved marginally in June 2021. The maximum decline in
demand was from middle and low-income homebuyers who are largely driven by monetary benefits. The high-income and
premium buyers were relatively less affected.
Furthermore, as sentiment drives the real estate market, the residential sector is currently experiencing a lack of optimism,
which has concerced many to postpone their investment decisions.
MARKETING STRATEGIES:
• Location
• Industrial hub
• Amenities
• Advertising through various
Since it’s been more mediums
than 7 years of
launching, maintenence
was bad even near the
modular unsold flats
and Works were still
pending
INFERENCE :
Maintanence status of the building was bad and commercial planning was done in order to attract more buyers. There
are majorly 2 high rise buildings present in that surrounding RWD and Lake duhar. RWD being launched by 2019 is fully
occupied when compared to it. It may be due to highend amenities and proper maintenance was focused.
MARKETING STRATEGIES:
INFERENCE : • Location
Marketing stratergy was not proper. • Comercial space surrounded
The unsold reason could be due to the presence of E- • located in major area
Residence just opposite to the building. They provide • Amenities
luxury housing with more amenities when compared to • Advertising through various
NPL Grand melody. mediums
INFERENCE
INFERENCE:
Unsold inventory in high rise building can be rectified by understanding the demand of the people. Demand and supply plays
major role in this topic. The needing factors of the particular high rise building must be identified and must be built
accordingly. Proper FSI must be followed and over saturation must be avoided. These factors must be taken into account
before constructing high rise buildings since the unsold inventory reflects in GDP.