Group 11

Presentation

GROUP MEMBERS
MARNET INALVEZ
KRIZELINE GARCIA NGO
KIM CHARIZE MAYUYU
TRISHA NICOLE CHUA
JHANRYAN MACALINO
 Lesson 5:
Elaborating on the Influence of
CULTURE on the Dimensions of
Communication
What is CULTURE?
 What is CULTURE?
Culture -is an umbrella term which
encompasses the social
behavior, institutions,
and norms found
in human societies, as well as
the knowledge, beliefs, arts, laws, 
customs, capabilities, and habits of
the individuals in these groups.
 How does Culture affect
Communication?
Culture can influence how we communicate verbally via the
words, phrases, metaphors, and culture-specific slang between
two or more people. It also affects what topics are deemed
appropriate for conversation based on cultural norms/values
present within a culture's social environment.
 Verbal/Non-Verbal Dimension
-The courtesy of a person depends on his or her culture.
-Their way of communicating verbal or non-verbal is
affected because of what they believe is appropriate in
their society.
Example:
Greetings in:
• East Asia – Bowing
• Majority of the world – Handshakes
• France, Italy, & Spain – Kiss on the Cheek
• UAE and Saudi Arabia – Touch Noses
 Verbal/Non-Verbal Communication
Verbal Communication
• a type of oral communication wherein the message is
transmitted through the spoken words.
Examples:
speaking to another person over the telephone, face-to-face
discussions, interviews, debates, presentations and so on.

• Appropriateness
• Brevity
5 Terminologies • Clarity
• Ethics
• Vividness
1.Appropriateness
• The language that you use
should be appropriate to the
environment or occasion.

2.Brevity
• Speakers who often use
simple yet precise and
powerful words are found to
be more credible.
3.Clarity
• The meanings of words,
feelings, or ideas may be
interpreted differently by a
listener; hence, it is
essential for you to clearly
state your message and
express your ideas and
feelings.
4.Ethics
• Words should be carefully
chosen inconsideration of
the gender, roles, ethnicity
preferences, and status of
the person or people you
are talking to.
5.Vividness

• Words that vividly or creatively describe

things or feelings usually add color and
spice to communication.
Non-Verbal Communication
The ways in which beings convey information about their
emotions, needs, intentions, attitudes, and thoughts without
the use of verbal language.
Examples:
of nonverbal communication are stares, smiles, tone of
voice, movements, manners of walking, standing and sitting,
appearance, style of attire, attitude towards time and space,
personality, gestures, and others.
 Forms of Nonverbal Communication in the
Culture
Greeting:
• Bows are the traditional
greeting in East Asia,
particularly in
Japan,Korea, China, and
Vietnam
• Different bows are used
for apologies and
gratitude.
Hand Gesture
• The beauty of hand
gestures is that you can
say so much with one
move; unlike a spoken
language that requires
multiple combinations
of vocal , grammar and tone, you don't
have to be an expert to communicate with
your hands.
Eye Contact
• Eye contact during a conversation is vital. It
shows attentiveness and interest in what is
being said. Eye contact is similar to a
conversation; it goes back and forth between
those individuals who are engaged in a
discussion, dialogue, or chat.
Physical Space
• Countries that are
densely populated
generally have much
less need for
personal space than
those that are not.
Facial Expressions
• Winking is a facial
expression
particularly varied in
meaning.
• In Latin America, for
example, the gesture
is often considered a
romantic or sexual
invitation.
Posture
• Posture can convey power structures, attitudes
and levels of civility.
 Mastery of nonverbal communication is in for
several reasons:
1. It enhances and emphasizes the message of your speech, thus
making it more meaningful, truthful, and relevant.

2. It can communicate feelings, attitudes, and perceptions without

you saying a word.

3. It can sustain the attention of listeners and keep them engaged

in the speech.

4. It gives the audience a preview to the type of speaker you are.

5. It makes you appear more dynamic and animated in your

delivery.
 Mastery of nonverbal communication is in
for several reasons:
6. It serves as a channel to release tension and nervousness.

7. It helps make your speech more dramatic.

8. It can build a connection with listeners.

9. It makes you a credible speaker.

10. It helps you vary your speaking style and avoid

a monotonous delivery.
 Oral/Written Dimensions
-Misunderstanding occurs when oral and
written messages are not in agreement.
-Culture of different people make them used
to how they deliver messages which can
become a hindrance to being open-minded to
other's messages.
 Oral/Written Dimensions
Oral Communication
• Oral communication is communicating with
spoken words. It's a verbal form of
communication where you communicate your
thoughts, present ideas and share information
Example:
Face-to-face conversation, telephone conversation,
speech, meetings, presentation, ect.
Written Communication

• Written communication is typically more

formal but less efficient than oral
communication.
Example:
Emails, Text messages, letters, journals, etc.
 Formal/Informal Dimensions
-The type of society a person lives in, with
their culture, reflects how they deliver messages
formally or not. What a person is used to
hearing or saying in their society influences how
they will act and respond to a message.
.
Formal Communication
• The communication in which information flows through proper
and pre-defined solutions is referred to as Formal
Communication. It follows a hierarchical chain that is generally
established by the organization itself.
• Formal communication typically refers to an official interchange
of information. Regardless of your role within an organization,
it is mostly it is done in written form.
Example:
business letters, reports, orders, etc.
Informal Communication
• Informal communication is any type of communication that
doesn't take place using the formal methods or structures in
a company. Unlike a one-to-one or intercompany meeting,
informal communication covers the chats, notes and asides
we share with one another outside of these formal settings
• Is multidimensional, it flows freely in the organization
without any restraint of predefined channels or routes. It is
comparatively very quick and relational.
Example:
speaking to a person about the weather, writing
an email about your holiday, sending a birthday
card or talking to someone at the grocery shop. 
 Intentional/Unintentional Dimensions

-Culture can affect how a person acts and

give an impact when present in another
society wherein he or she is unaware of what
is considered discourteous.
• gestures, body language, facial expression,
tone of voice, et cetera
Intentional Communication
• Intentional communication means that one person is sending a
message to another person in a purposeful way.

Example: I'd like to talk with you about your plans for this
weekend
Unintentional Communication
• Unintentional communication is almost always non-verbal; it
often comes in forms that are demonstrated unconsciously 
• Meanings 'given off' by an individual's body language through
nonverbal leakage, or unconsciously signified by their
appearance, dress, or behavior, including whatever may be
noticeable by its absence in a particular context
Example:
 Crossing your arms in front of you
-This is a non-verbal cutting off of communication and
informing the other party that you are not interested in what
they are saying.
Miscommunication and misunderstanding
• Misunderstandings/Miscommuications happen because
there's a big drop off between the sender and the receiver.
When you send a message, it goes through a lot of processes
and its original meaning gets lost.

EX;
• Unread text, email, or a missed phone call with no response
 LESSON 5:

Elaborating the influence of

gender on communication style
What is gender
communication?
Gender communication focuses on the
social construct regarding the behavioral,
cultural, or psychological traits typically
associated with one sex. It concentrates on
the roles and responsibilities, expectations,
and aptitude of men and women that are
learned, and modified as a result of the
interaction of culture, society and
environment.
• The idea that men and women are different in
their ability to communicate has been one of
the most popular beliefs about gender
differences that exists to this day. Whether it is
with words, tone of voice, emotional
expression, or body language, the way in which
males and females communicate have been
explored in a variety of ways to distinguish the
characteristics that makes us so different .
• One major difference between male and female
communication style is in the amount of emotion
that is used in their conversations. Gendered
cultural norms such as emotional expression and
communication styles are both learned in childhood
through interactions with family members and
friends. Specifically, conversations that children
have with their peers help them learn appropriate
emotional responses which develop their socio-
cognitive understanding. 
• One area in which the disparity in
communication styles can lead to inequality
simply based on our biology is in schools and
the workplace. In most professional settings,
leadership and confidence are highly valued
traits for top level positions.
• Many gender stereotypes tend to lead to a way of thinking
that show men and women maintain different traits and
attributes and that the traits that males have are more
highly valued than the traits that females possess. In
general, the traits associated with males are perceived as
more important for educational and professional success.
Research that focus on sex-role stereotypes like these can
influence perceptions based on gender alone, whereas a
certain behavior from a male could be perceived in a
positive light but when the same behavior is performed by
a female it can be viewed as negative.
• The differences in the words we use, the tone of
voice, and the way we express our emotion can all
cause some form of misunderstanding with
communication. The way in which men and women
communicate, whether through verbal or nonverbal
means, can present differences in how the speaker
and the addressee are perceived Knowing what
these differences are can help lessen
misunderstandings and build a greater path of
communication between the sexes.