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AFTERNOON
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A QUIET PLACE
MEDIA AND
INFORMATI
ON
 WHAT IS A
LANGUAGE?
According to Finocchiaro, language is a system
of arbitrary, vocal symbols that permit all
people in a given culture or other people who
have learned the system of that culture to
communicate or to interact.
“Language is the source
of misunderstandings.”
Antoine de Saint-Exupéry
 LANGUAGE OF
MEDIA
Is the technical and symbolic ingredients or
codes and conventions that media and
information professionals may select and use in
an effort to communicate ideas, information and
knowledge.
 MEDIA CODES

Are tools used to construct or suggest meaning

in media forms and products that have a
commonly established meaning to the target
audience.
 MEDIA CODES

Technica Symboli Written

l Codes c Codes Codes
 MEDIA CODES

Technica Are codes that are

specific to a media
l Codes form alone.
 MEDIA CODES

Technica • Movie
Angles/Camera
l Codes Shots
 MEDIA CODES
• Movie Angles/Camera Shots

Technica
l Codes

Establishing Shot
 MEDIA CODES
• Movie Angles/Camera Shots

Technica
l Codes

Wide Shot
 MEDIA CODES
• Movie Angles/Camera Shots

Technica
l Codes

Medium Shot
 MEDIA CODES
• Movie Angles/Camera Shots

Technica
l Codes

Close-up Shot
 MEDIA CODES
• Movie Angles/Camera Shots

Technica
l Codes

High-Angle Shot
 MEDIA CODES
• Movie Angles/Camera Shots

Technica
l Codes

Low Angle Shot

 MEDIA CODES
• Movie Angles/Camera Shots

Technica
l Codes

Worm’s Eye Shot

 MEDIA CODES
• Movie Angles/Camera Shots

Technica
l Codes

Bird’s Eye Shot

 MEDIA CODES

Technica • Sound
l Codes
 MEDIA CODES
• Sound
Technica
l Codes
 MEDIA CODES
The meaning of is not
Symboli based the product
itself, but on the
c Codes interpretation of the
audience.
 MEDIA CODES
Examples:
• Setting
Symboli • Color
c Codes • Language
• Clothing
 MEDIA CODES
• Setting

Symboli
c Codes
 MEDIA CODES
• Color

Symboli
c Codes
 MEDIA CODES
• Language

Symboli
c Codes
 MEDIA CODES
• Clothing

Symboli
c Codes
 MEDIA CODES

Written Formal written

language used in
Codes creating media
 MEDIA CODES
• Text in Frame

Written
Codes
 MEDIA CODES
• Text in Frame

Written
Codes
 MEDIA CODES
• Subtitle

Written
Codes
 MEDIA CODES
• Song lyrics (used in movies)

Written
Codes
 MEDIA
CONVENTION
Are possible methods in which codes are
organizing a product; listen to standard or norm
that acts as a rule governing behaviour.
 MEDIA
CONVENTION
Form Story
Conventio Conventio
ns ns
 MEDIA
CONVENTIONS
Are ways in which the types
Form of media codes are expected
Conventio to be arranged.
ns
 MEDIA
CONVENTIONS
Example:

Form
Conventio
ns
 MEDIA
CONVENTIONS
Basic structures of narratives;
Story showing the sequence common
narrative structures and
Conventio
understandings that are common
n in story telling media products.
 MEDIA
CONVENTIONS
EXAMPLE:
Story RAGS TO RICHES

Conventio
n
 MEDIA
CONVENTIONS
EXAMPLE:
Eye-to-eye in romance movies shows the
transition of the two characters falling in
Story love with each other

Conventio
n
 MEDIA
CONVENTIONS
EXAMPLE:
Murder movies where the characters are trying to
help or solve who is the murderer but it eventually,
Story the murderer is one of their friends.

Conventio
n
 GENRE
CONVENTION
The common use of the elements of
narrative such as the characters, settings,
or get themes in a certain type of media.
 GENRE
CONVENTION
Example:
• When showing
an apocalyptic
scene
 GENRE
CONVENTION
Example:
• When showing
a story about
high school
 GENRE
CONVENTION
Example:
• Pop songs who
have constant
repetition of
lyrics
 AUDIENCE

These are the group of consumers for

whom a media message was constructed
as well as anyone else who is exposed to
the message.
 PRODUCERS

Are people engaged in the process of

creating and putting together media
content to make a finished media product.
 OTHER
STAKEHOLDERS
Includes libraries, archives, museums, internet,
and other relevant information providers.
LET’S PLAY
BINGO!
THAT'S A
THANK YOU FOR THE

WRAP!
PARTICIPATION!