lides before 1st Section Divider Google Chromebook About Google

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Android

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Chromebook

About Google

Why Google Rocks

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Chromebook

Google Chromebook

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Chromebook|Runs Chrome OS Basics

browser Cloud Runs out of a browser. Less clutter Apps Cloud Storage Apps & Chrome AppStore Google Fast boot Data stored online. 16GB local HDD online No anti virus Boots up in < 10 sec No updates/patches Does away with antivirus Connectivity Cloud apps get updated on the cloud Rental Model WiFi & 2 yr free 3G subscription Organizations can rent Chromebooks

Chromebook| Cost of Ownership

Target Segment : Annualized TCO Businesses & Educational Institutions

Desktop

Laptop

Thin Client

Chromebook

$ 1318

$ 2200

$ 530

$ 410
Assuming $50 for Google Apps for Business (Enterprise )

Sources : Wyse

Gartner

Google .com

So where do CTOs want to use Netbooks ?

Employees who require mobility Within departments to those who access web services regularly Handful of employees demanding the technology Widely as most of our services are accessible through the web Not applicable to our business

Source: Chadwick Martin Bailley

Chromebook Strategic Fit |

Pushing greater adoption of Googles Online services for the enterprise user Chromebook is to ChromeOS what Nexus is to Android

hambricks diamond

Arena
Geographies : Mostly US, Canada , Europe & Japan Market Segment: Small and Medium Business & Educational Institutions Product Categories: Lightweight Business Laptop Value Proposition : Minimal maintenance cloud based office laptop solution

S t ag i ng
Cr -48 Demo Laptop sent to testers for free Pilot run with American Airlines, Groupon etc to understand user requirement and build strong word of mouth publicity. Initially sold through Amazon & Best Buy. Now available through Google Apps Authorized Resellers .

Economic Logic
Economies of Scale : Leverage on the immense computation and storage capacity of Googles Data Centre . Negligible Maintenance costs : Centrally managed cloud apps do away with massive IT personnel requirements and manual updates . Synergies : Chromebook drives adoption of Google Apps & other Google Services. While massive Google Apps ecosystem acts as a differentiating value proposition for Chromebook

Vehicles
Hardware Samsung development : Acer & Distribution Network: Google Apps Authorized Reseller, Amazon & Best Buy (for individual consumers )

Differentiation
Brand : The strong reliable (equals a near $100 premium laptops/netbooks ) Google Brand over similar Price: Significantly lower TCO & in -house IT support requirement . Frees up IT Budget Cloud : Does not require any software (makes updates and redundant ) installed antivirus

Value Proposition: Minimal maintenance cloud based office laptop solution App ecosystem: Huge number of productivity apps available through Google Apps Market

Chromebook |

Disruptive or Evolutionary?

Uses existing technologies in a novel way Browser based cloud OS Storage | Cloud

Creates a market for computing devices that do not require a HDD and gets better with time IT infrastructure +services on rent

May become a norm in the industry

Potentially disruptive

Can it cross the chasm?

Chromebook| Not quite the winner

Google Docs vs MS Office Cost of 3G Internet Speed Most business users and their clients still depend on MS Office. Chromebook + Office365 could be a solution but that would increase the TCO WiFi is not ubiquitous. Accessing apps through 3G will be expensive thereby increasing TCO. Besides 3G is not available everywhere either. Without 3G or Wifi, speeds will be very slow making the device unusable. Besides, 3G speeds arent stable either Dependence on Google and Chrome App Store for Applications can be a deal breaker for users who need other 3rd party apps for their business. Partnering with Lenovo, the market leader in enterprise computing, would have made more sense

Third Party Apps Partners

One more thing .

came in
YoY Growth in Netbook Sales

Source: Morgan Stanley Research

Android

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The Android Platform

A software platform and operating system for mobile devices Based on the Linux kernel Developed by Google and later the Open Handset Alliance (OHA) Allows writing managed code in the Java language

Intr odu ctio n to An dro id

Possibility to write applications in other languages and compiling it to ARM native code Unveiling of the Android platform was announced on 5 November 2007 with the founding of OHA

Android is not a single piece of hardware; it's a complete, end-to-end software platform that can be adapted to work on any number of hardware configurations.

The Android Ecosystem

User friendliness & hardware compatibility

Data usage, discouraging tethering

Influenc e Influenc e

Handset Manufacturers

Telecom Operators

gmentation. Ease of development & publishing. Influenc e

UI, Ease of use, price

Influenc e App Developer Users

Strengths

+The Google Brand +Device Selection Any hardware manufacturer use it +Competitive Pricing +Google application & service integration +Open Source +Google Assets Ready resources of Google

Weaknesses +Multimedia Support No centralised support +Reliance on hardware makers to upgrade +Less Mature +Lack of Enterprise Support

Opportunities +Tablet & e-book reader market +Developing Countries Can target due to lower costs & ease of use +Developer friendly +Growth of smartphone market +Embedded electronic devices

Threats +Apple dominance +Increased competition +Platform Fragmentation

The Android Strategy Map

An dro id: Str ate gy Ca nva s

hambricks diamond

Arena
Product Categories : Smartphone/Tablet PC/Netbooks OS Market Segment : High to Low end Smartphones

S t ag i ng
2005 : Google acquires Android 2007 : Open handset alliance formation with 34 members (currently 83) 2008 : Free open source software license 2008 : First Andorid Phone (G1 ) launched

Economic Logic
Mobile Ad revenue App Revenue Driving demand for other Google products

Vehicles
Google phones with HTC & Samsung Open Handset Alliance

Differentiation
Integration with Googles other products Variety of handsets available Open Source Low price for end users Easy programmability for app developers Multi-platform compatibility

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