SWOT

ANALYSIS
05
What is
SWOT
ANALYSIS
?
01
It is a strategic planning technique used to
evaluate the strength, weaknesses,
opportunities, and threats of any organization
or a product or a process or a methodology.

06
WHY
SHOULD
YOU USE
SWOT
ANALYSIS?
01
• It guides us to identify the postives and
negatives inside (Sterngth & Weakness)
and outside (Opportunity & Threat) of an
organization.
• It helps in strategic planning and decsion
making.
06
07
Strengths
• Strengths are the internal factors that give an
organization an advantage over its competitors.
• It's essential to identify strengths to leverage them
effectively and maximize their potential
• Examples of strengths include a strong brand
reputation, skilled workforce, advanced technology,
or a loyal customer base. 02
02
 Weaknesses
• Weaknesses are the internal factors that put an
organization at disadvantage compared to its competitors.
• Identifying this is crucial to address them effectively and
avoid potential risks or failures.
• Examples of weaknesses include outdated techonology,
poor management, or a limited budget.
02
02
 Opportunities
• Opportunities are the external factors that can positively
impact an organization's growth or success.
• Identifying opportunities is critical to capitalize on them
and gain a competitive advantage.
• Examples of this include emerging markets, changing
consumer preferences, or new technologies.
02
02
 Threats
• Threats are the external factors that can negatively impact
an organization's growth or success.
• Recognizing this threats is vital to mitigate their impact
and develop effective strategies to overcome them.
• Examples of this include economic downturns, intense
competition, or changes in regulations.
02
02