Communication Skill

Assignment

Nihal Goud N
20212MBA0261
Section: H
AquaFresh Bottle
STAINLESS STEEL BOTTELS
 CONTENTS
• INTRODUCTION
• FEATURES
• BUDGET
• MARKETING MIX
• MARKETING
• ADVANTAGES
• FUTURE ENHANCEMENT
• CONCLUSION
 INTRODUCTION
• Its very essential for all forms of life.

• Our product mainly concentrate on containing good quality water.

• 70% of human body should contain water.

• Its suitable for all kind of age group.

 FEATURES
• Best quality bottle’s.

• Leak Proof.

• Easy to carry anywhere.

• Safer.

• Scratch proof.
 BUDGET
• Budget is a key concept of our start-up business/company.

• Funding: PRADHAN MANTRI MUDRA YOJANA(GOVT SCHEME).

• Private financial institution &investors

• Budgeting plan:
 Raw material
 Production cost
 Business insurance
 Advertising
 Transportation
• All these expenses for production and marketing of our product so we estimate that
our budget 1 Cr

• Comprehence all the expenses we fix product price

 200ml :300
 500ml :700
 MARKETING MIX
• Product

• Price

• Promotion

• Place
 MARKETING
• Social media marketing.

• Newspapers.

• Local magazines.

• Billboard.
 TARGETS/SEGMENT
• Our target market is  households, office and outdoors etc.
• To achieve better sales for this product within the Bangalore.
• Stainless steel water bottle market is segmented into children products, teenagers
products and adult products
 MARKET CHALLENGES
• In recent years, a number of companies selling fake branded bottled
water have cropped up in the market.
• These players do not maintain quality and hygiene standards, which in
turn leads to health issues among consumers. As a result, consumers
lose faith in bottled water, thus affecting the overall sales of the
business.
• Nearly 67% of the population resides in rural areas. However, the rate
of penetration of bottled water is significantly low in these regions. As
a result, hinders the growth of the market in India.
 ADVANTAGES
• Used for every age group.

• It would not affect or commit any chemical.

• Easy to use.

• Portable.

• Contain the temperature of water within the bottle for long time.
 FUTURE ENHANCEMENT

• Improving thickness of the bottle.

• Provides better temperature of water.

• Clean Shield Protection

 CONCLUSION
• Our company and the product is totally concentrating on the healthy
lifestyle and life span. Lately, due to COVID-19 these bottle provide safe to
drink water without any hesitation.
“DRINK HEALTY WATER ”