GLOBALIZATION.

FASHION
INDUSTRY
BALABAN CONSTANTIN
What is Globalization?
Globalization means the speedup of movements and
exchanges (of human beings, goods, and services, capital,
technologies or cultural practices) all over the planet. One of
the effects of globalization is that it promotes and increases
interactions between different regions and populations
around the globe.
01
ABOUT GLOBALIZATION IN
FASHION INDUSTRY
FASHION INDUSTRY
In a certain sense, the Western economy has been "global"
since the sixteenth century. After all, the African slave trade,
colonialism, and the intercontinental trade in sugar and
coffee made capitalism possible. But since the early 1980s,
transnational corporations, cyber technology, and electronic
mass media have spawned a web of tightly linked networks
that cover the globe. Taken together, these forces have
profoundly restructured the world economy, global culture,
and individual daily lives. Now here are these changes more
dramatic than in the ways dress and fashion are produced,
marketed, sold, bought, worn, and thrown away.
 02
PERIODS OF
GLOBALIZATION
WHY ARE TRENDS
COMING BACK
The short answer is: because almost everything has already
been invented. Fashion is as much a part of culture as music
and painting. And culture is subject to cycles. Everything
new is well-forgotten old. The cycle of the fashion
phenomenon averages from two to nine years. But
sometimes it can stretch up to twenty. It depends on how
much the public is ready to accept the new.
What is coming back into fashion
now
Mini skirt from the 1960s

Until the second half of the XX century, women did not

know at all that it was possible to bare their knees. But the
space age inspired designers to make bold discoveries. In
1964, Andre Courrege created a mini-length dress for the
first time. So short skirts appeared in our wardrobes.In the
last few years, they have been sidelined by the length of the
midi. But the cyclical nature of fashion played here too:
judging by the shows of Saint Laurent, Bottega Veneta,
Dsquared2, mini are returning.
Flared trousers from the 1970s

Until the second half of the XX century, women did not

know at all that it was possible to bare their knees. But the
space age inspired designers to make bold discoveries. In
1964, Andre Courrege created a mini-length dress for the
first time. So short skirts appeared in our wardrobes.In the
last few years, they have been sidelined by the length of the
midi. But the cyclical nature of fashion played here too:
judging by the shows of Saint Laurent, Bottega Veneta,
Dsquared2, mini are returning.
Voluminous shoulders from the
1980s

Surely you have photos of your mother at home in her youth,

where she was captured in those mom jeans and a jacket with
huge shoulders. Well, find out if this jacket has been
preserved by chance. Voluminous shoulders have been in
fashion for several years and have not yet left the catwalks.
In any case, models with voluminous shoulders were in the
collections of Mugler, Balmain, Chanel.
Linen style and straight maxi skirts
from the 1990s

Givenchy and Olenich created spring-summer collections

inspired by the nineties. The line includes leather jackets,
tops with ties and a lot of knitwear. As well as combination
dresses and straight maxi skirts
03
How to wear trends from the past and
not turn into a time traveler
Combine clothes from different
decades

Fashion does not require you to completely recreate the style

of a certain time. Each trend is transformed into a new era.
Wear flared jeans with a top from the 1990s, combine a
jacket with voluminous shoulders with a mini skirt, dilute
the combination dress with a men's shirt.
Don't be afraid to redo things.

if it seems that mom's shirt looks too old, think about how to
modernize it. For example, change the buttons, sew an
application or shorten the sleeves. If sewing is definitely not
your hobby, give the thing to the atelier. It doesn't cost that
much, but the thing will definitely return to the wardrobe,
and not stay in the closet.
Wear what is comfortable

Yes, low-waisted trousers are coming back into fashion, but

this does not mean that you have to wear them and you have
no choice. As a rule, not one, but several trends are returned.
Study the styles, look for the most comfortable and include
them in the wardrobe. This way you will look relevant and at
the same time not lose your comfort.