YOU JUICE

NICOLE BARBOSA
DAVID BAYONA
RUBINELLY DAZA
JORGE NAVARRO
BACKGROUND
YOUJUICE is an international drinks
company, based in Monterrey, Mexico, sells
ready-to-drink juices all over the world. It was
originally a Mexican company but is now
owned by a large US corporation.
YOUJUICE
Is currently looking for a sales and
marketing director for its sales
facilities in Brazil, Argentina and
Colombia.
 Overall, sales revenue was 35% below target.
The reason are…

• Sales staff are not highly motivated, and staff turnover is high
• The sales managers say that the low sales are due to strong
competition in this segment of the market
• Not enough market research has been done, and the customer
database does not produce reliable results
• The previous director had no clear strategy for developing sales
 THE SUCESSFUL CANDIDATE WILL BE
RESPONSIBLE FOR

● Increasing sales and developing marketing strategies.

● Coordinating the work of the sales teams o that they are more
motivated and effective.

● Carrying out market research to improve customer numbers. 

 HE/SHE WILL HAVE
THE SUCESSFUL
● A good academic background
CANDIDATE WILL BE
and relevant work experience.
• A strong personality
● Organizational and
with leadership interpersonal skills.
qualities 
● Numeracy skills and analytical
• Energetic. dynamic. ability.
and enthusiastic. 
● Good linguistic ability. 
JUANA RAMOS
● MEXICAN LANGUAGES
● 30 YEARS OLD ● Fluent Spanish and Italian
● MARRIED ● Good standard of English
● TWO CHILDRENS (9 AND 7 YEARS OLD) ● Intermediate Portuguese
EDUCATION ACHIEVEMENTS
University degree in economics and studying Top sales representative in
for a master’s degree in marketing (distance the last five years
learning)

EXPERIENCE COMMENTS
● A strong, charismatic personality
Worked for YouJuice since leaving university,
● Very competitive
worked in market research for one year,
● Not afraid to speak her mind
later in sales and has a good knowledge of
● A good sense of humor
computing numerate.
CHANTAL LEFEVRIE
● SWISS LANGUAGES
● 41 YEARS OLD ● Fluent Portuguese
● DIVORCED ● Excellent English
● ONE CHILD (5 YEARS OLD) ● Intermediate Spanish
EDUCATION ACHIEVEMENTS
University degree in business administration, A good sales record in all
diploma in marketing her previous positions

EXPERIENCE
Two year’s market research, then over 15 COMMENTS
years’ sales and marketing in various ● A quiet, modest person
companies, including one year in Spain and ● Answered questions directly an
six years in Portugal. And joined YouJuice honestly
three years ago as sales representative in ● A sociable person
Switzerland.
JEFF SANDERSON
● AMERICAN LANGUAGES
● 54 YEARS OLD ● Fluent English and Portuguese
● SINGLE ● Spanish, good reading skills, needs
to improve his oral ability
EDUCATION
University degree in Sociology and master’s ACHIEVEMENTS
in Business administration from Harvard Has increased sales by 8%
Business School in the five-year period
EXPERIENCE
Joined YouJuice 20 years ago. Has always COMMENTS
worked in sales. In the last five years, sales ● A serious person
manager (France and Italy) ● Respect by his staff
● Has a strong sense of responsibility
● Not very creative
The chose candidate
is…
THANKS!