BRAND ELEMENTS

Packaging:
1)Bright colors
2) Bold fonts
BRAND NAME: 3)Images of the noodles
MAGGIE

LOGO

Tag Line: 2-minutes noodles

:
BRAND IDENTITY

 Quick and easy meal solution

 Affordable
 Wide range of flavors
 Youthful and energetic
 Trustworthy and reliable
 VISION:

 "to be the world's leading nutrition, health, and wellness company."

Reason behind the popularity among
masses:
 Convenience
 Affordability
 Taste
 Marketing
 Emotional connection
POPULAR MARKETING STRATEGIES
ADOPTED BY MAGGIE
 Digital Marketing
 Product Sampling
 Celebrity Endorsements.
 Sponsorship and Event Marketing.
 Value-Added Promotions
FOUR P’S OF MAGGIE
Product:

 Continuous Innovation
 Range of flavors and variants
 Convenient packaging
 Quality and safety
 Brand recognition and trust
Different Range of Products offered by
Maggie
 Maggie offers a wide range of instant noodles, sauces, and snacks
PRICE:

 Penetration Pricing
 Skimming Pricing
 Promotional Pricing
 Bundling Pricing
 Psychological Pricing
Place (Distribution in urban areas)

 Retail Stores
 Online Platforms
 Food Service Industry:
 Company-Owned Stores
Place (Distribution in rural areas)

 Direct Distribution
 Indirect Distribution
 Rural Fairs and Melas
 E-commerce:
POPULAR ADVERTISING CAMPAIGHNS BY MAGGIE
(Before ban)

MeriMaggiMeriMasti NothingLikeMaggi
POPULAR ADVERTISING CAMPAIGHNS BY MAGGIE

AaoMaggiBanaye
WelComeBackMaggi
SWOT ANALYSIS

STREGTHS: OPPORTUNITY: THREATS;

Brand Recognition WEAKNESS: Healthier product Intense Competition
Product Range Helath Concerns range Changing consumer
Convinience Expansion in Preferences
Innovation emerging markets Regulations
COMPETITIOR ANALYSIS OF
MAGGIE
 Top Ramen
 Yippee
 Sunfeast Yippee Noodles
 Ching's Secret
 Knorr Soupy Noodles:
MARKET SHARE OF MAGGIE

 INSTANT NOODLES: 60%

How did covid 19 affected maggi?

 Increased Demands
 Supply Chain Disruptions
 Production Challenges
 Changes in comsumer behavior