Merchandising tricks

Color Psychology

For example, red is often

Colors can be
associated with excitement
used to evoke certain
and urgency, which is why
emotions and influence
it's commonly used in
customer behavior.
clearance sales.

2
 Impulse Buys

such as snacks, candy or

Retailers will often magazines near the
strategically place low- checkout to encourage
priced, tempting items customers to make
impulse purchases.

3
 Limited Edition Items

Creating a sense of
exclusivity by offering can drive up demand
limited edition or and increase sales.
seasonal items

4
 Bundling

Offering bundled products to buy more items and

at a discounted price can spend more money in a
encourage customers single transaction.

5
 Cross-Selling

Retailers will often

suggest complementary for example suggesting a
products to customers to matching shirt to go with
encourage them to a pair of pants.
purchase more items

6
Thank you for your attention!