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 NATURE AND SCOPE OF
CSR
Dr Nandini Srivastava
June 2020

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 SCOPE

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EMPLOYEES ARE AN INTEGRAL PART OF ANY CSR
INITIATIVE

The concept of CSR or social initiatives covers not just the community, but also employees. This is so
because society represents a mix of employees and non-employees . The inclusion of employees in
the definition of ‘social initiatives’, is imperative as no initiative for improvement can succeed unless
the initiator himself does not figure among the beneficiaries

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Business Benefits Associated With CSR - The Indian Context

While some of them demonstrate a direct link with business benefits, some others can only be
felt.

CSR Improves CSR CSR Increases CSR Increases CSR Leads to

Financial Enhances Customer the Ability to Reduced
Performance Brand Image Loyalty and Attract and Regulatory/
and Reduces and Sales Retain Activists
Operating Reputation Employees Oversight
Costs

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 Levels of CSR

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CSR Framework

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 Levels of CSR

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 CSR CYCLE

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 CSR CYCLE

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 Do we Agree?

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IMPORTANCE OF CSR

•The importance of CSR increases with globalization as both investors and

customers have become very sensitive to societal and environmental issues.

• CSR helps business organisations to:

• Impulse their relationship with local communities.
• Increase the branding of the organisation.
• Building a good corporate image for themselves.

• CSR minimizes the negative impact of business activities and create wealth and
value for shareholders and community as a whole
 CSR MATURATION PROCESS

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CSR AWARDS

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Golden Peacock Environment Management Award
Golden Peacock Award for Corporate Social Responsibility
Both these awards are administered by the Golden Peacock Global Awards Secretariat, a London-based organisation with a significant presence in India
through its New Delhi office. (www.goldenpeacockwards.com)

OTHER AWARDS
Businessworld-FICCI-SEDF Corporate Social Responsibility Award
CII-ITC Sustainability Award
TERI Corporate Environment Award
TERI Corporate Social Responsibility Award
The Asian CSR Awards

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CSR GOALS

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