BASS’ TRANSFORMATIONAL

LEADERSHIP THEORY

ROY GALENZOGA GARING, LPT, MAEE, PhD (CAR)

Leadership is a trait of influencing the
behavior of individuals, in order to fulfill
organizational objectives.
 What is Transformational
Leadership?

• A leadership approach that causes

change in individuals and social systems.
• It creates valuable and positive change
in the followers with the end goal of
developing followers into leaders.
• Leaders who stimulate and inspire
followers to both achieve extraordinary
outcomes and, in the process, develop
their own leadership capacity.
• helps followers grow and develop into
leaders by responding to individual
needs by empowering them and by
aligning the objective and goals of the
individual followers, the leader, the
group, and the larger organization.
 INTRODUCTION
BASS’ TRANSFORMATIONAL LEADERSHIP THEORY
BERNARD M. BASS
Bass introduced new additions in Transformational IN 1985
leadership theory in which he described the leadership style
effect of a leader on subordinates. As per Bass, a leader
transforms his subordinates by the following methods:
A leader ensures that his/her subordinates are fully aware
of the importance of tasks and so increases their awareness
on the same.
A transformational leader keeps the organization and
team’s interest in priority and owns interest later on.
He/she ensure a similar focus for his team members as well.
A transformational leader initiates the needs of
subordinates that are of higher-order.
O As an idea, transformational leadership was first mentioned in
1973,in the sociological study conducted by the author
“Downton, J.V”.
O After that ,“James McGregor” used the term
transformational leadership in his book “Leadership” (1978).
O In 1985, “Banard M. Bass” presented a formal
transformational leadership theory which ,in addition to
other things also includes the models and factors of behavior.
O One year later (1986)“Noel M. Tichy” and “Marry Anne
Devanna” published a book under the title “The
Transformational Leadership”.
BASS TRANSFORMATIONAL
LEADERSHIP THEORY
 Assumptions
 The prime assumption is, that people
will willingly follow a leader who
inspires them

 The vision and passion of one man

can transform his followers and
together they can achieve great things

 Energy and enthusiasm are the tonics

that get things done
 BROADER PERSPECTIVE THEORY

COMPONENTS OF A
TRANSFORMATIONAL LEADER
 Dimensions of
Transformational
Leadership

• Idealized Influence
Charisma

• Inspirational Motivation

• Intellectual Stimulation

• Individual Consideration
 1. Idealized Influence
2. Inspirational Motivation
(Charisma)
• . Leaders hold, share and
• demonstrate core values
• and trust.
•
. Followers deeply respect
• & trust Leaders
 Leaders motivate
• . Leaders provide a vision workers by conveying
• and sense of mission. confidence and a
sense of purpose
3. Intellectual Stimulation Individualized
Consideration

> Stimulates followers > Leaders are concerned

to be creative and with people’s feelings
innovative. and needs.
> Leaders who provide a
> Leader supports supportive climate in
followers to try new which they listen
approaches. carefully to the needs of
followers.
One famous name is Steve Jobs
who is well known as Co-
founder and former Chief
Executive Officer (CEO) of
the renowned brand i.e.
Apple.
 2. Inspirational Motivation
1. Idealized Influence
Steve Jobs was a successful  Steve Jobs was a real
businessman and leader. transformational leader
He was a man of respect by as innovation and
lots of people as he laid creativity were among his
down the frame for inspiration to followers. 
successful businesses like He has a clear vision to
Apple, Pixar. He is well develop great
known today for creating
and fulfilling a great vision innovations in the
for Apple computers.  computer world under
the brand Apple. 
 7 PRINCIPLES OF STEVE JOBS
3. Intellectual Stimulation THAT INDICATES HIS SUPPORT TO
INNOVATION
Principle 1: Love what you do
Steve Jobs always insisted on Principle 2: Kick start your brain 
his followers for innovations
Steve Jobs and
was a real transformational leader3:
Principle asPut
innovation
a dent in the
creativity. Despite having
and creativity were tough
among his inspiration to followers.  He
competition in the market, Jobs universe
has a clear vision to develop great innovations in the
always motivated his team to Principle 4: Master the message
computer world under the brand Apple. 
work on creative and innovative
products as per their experience Principle 5: Say no to 1000 things
and skills. Each member of the Principle 6: Sell dreams, not
Apple team contributed in
products
his/her best way to establish the
brand as the topmost brand in Principle 7: Create insanely great
the segment. experiences
Individualized Consideration
• Steve jobs always tried to
fetch the best from his team
members. He pushed them
hard to get most of their
ability and inclined them
towards perfection. Though
his approach was a little harsh
with his staff still his intention
was always to push them to
come out with their best part
or performance to achieve a
common vision.
Model of Transformational
Leadership

Performance Beyond
Expectations
 Steps for Transformational Leadership
• Starts with creating a vision
Developing
Vision • Vision that is exciting and attract potential followers

• Constantly sell the vision and build a strong network of

Selling the high potential
Vision

•Transformation leaders have a clear vision

• Ready to accept failures
Road Map

•Transformation leaders remain in the fore-front during

Leading
the action
the charge •Always visible and stand up to be counted
General Characteristic of
Transformational Leaders

Transformational leaders motivate and

inspire followers to
achieve
extraordinary goals. They are
process-oriented and focus on
developing others to be a leader
also (van Linden & Fertman).
 ADVANTAGES OF
TRANSFOMATIONAL
LEADERSHIP
 This theory emphasizes on innovation and creativity in
an organization which is required in transformation or
change in an organization for its success.

 This theory focuses on a clear and defined vision so it

can successfully implement change in an organization.

 The transformational leadership in this theory

encourages leaders to play a supportive role to their
subordinates to achieve the vision. By setting their
examples, leaders can inspire and motivate their team
members.
 This theory encourages self-motivation and self-
realization which help team members to be a potential
transformational leader. So this way, the organization
has quality transformational leaders for future needs.

 As the theory believes in a shared vision and

supportive work environment, the goal attainment
process becomes faster and esults in better outcomes.
DISADVANTAGES OF
TRANSFOMATIONAL
LEADERSHIP
1. According to Bass, a Transformational
leader is having great ethical values but in
a situation where a leader doesn’t carry
such ethical values then his leadership
style can fail and produce adverse effects.
2. Brayman in 1992 took this theory as
applicable, useful for specific
personalities and not requirement
specific.
3. In-fact Avolio and Howell (1992) also criticize
this theory on ethical grounds i.e. the qualities of a
transformational leader can be misleading also
and a leader may get involved in unethical
practices. Due to this he/she can forcefully lead
team members to indulge in unethical acts like in
the case of Hitler who was a great leader but his
leadership style miss-leaded him towards the
cruelty of humans.
1. This type of leadership style is a little complex also to
implement as it demands exceptional transformational
leaders who carry vast experience, knowledge of change and
high emotional intelligence.

2. The convincing power of transformational leadership plays

an important role in the success of this leadership style. 
 Some famous examples of
transformational
leaders:

2. William Wilberforce.
1. Gandhi. Whose He fought to abolish
non-violent protests slavery in the UK in the
have caused the 1 9th century; and what
world to think long was deemed lawful and 3. Mark Zuckerberg. He
and hard about legitimate is now changed the face of
racial deemed illegal and internet and the way we
discrimination. immoral. interacted with one
another with the creation
of Facebook.
 Transformational leaders are capable enough for superior
performance and create a great impact on change
management in organizations and people.

 It keeps individual needs on priority than organizational

processes.  It encourages and build team-work,
motivational approach and communicating useful feedback
I BELIEVE!
 Thank
You!
Leadership is
not a title or
a position. It
is action and
example.

All it takes is
you: The best
version is
ROY GALENZOGA GARING, LPT, MAEE, PhD (CAR) YOU!