The Business Of Amazon: A Case

Study On Innovation And Growth

Presented By : Mahad Ahmed

Presented To : Miss Sahar Sajid
Subject : Introduction To Business
Department : Mass Communication
 Introduction To Amazon

Amazon is an American multinational technology company founded in 1994 by

Jeff Bezos. It started as an online bookstore but expanded to sell various
products and services, including electronics, apparel, groceries, digital content,
and cloud computing services. Amazon is now one of the world's largest online
retailers and is headquartered in Seattle, Washington.
 Mission Statement Of
Amazon
Amazon's mission statement is "to
be Earth's most customer-centric
company, where customers can find
and discover anything they might
want to buy online, and endeavors to
offer its customers the lowest
possible prices."
 Business Analysis Of
Amazon
Amazon's business has grown significantly over the years, and it has become one of the
most valuable companies globally. Let's analyze its business using the SWOT analysis
framework.
 Goals

• Amazon's main goal is to continue

to expand its customer base and
increase revenue.
• They aim to achieve this by
investing in technology, improving
delivery times, and expanding into
new markets.
 Current Market Situation

• Amazon is one of the most valuable

companies in the world, with a market
capitalization of over $1.6 trillion as of
March 2023.
• The company operates in several industries,
including e-commerce, cloud computing,
digital streaming, and artificial intelligence.
 Cont…

• In the e-commerce industry, Amazon is

the largest player in the United States,
accounting for over 40% of all online
retail sales.
• Amazon's cloud computing service,
AWS, is the largest provider of cloud
infrastructure services in the world, with
a market share of over 30%.
 Other Things About
Amazon's Business
• Amazon has a diverse range of products and services, including Amazon Prime, Amazon
Music, Amazon Video, and Amazon Echo.
• The company has faced criticism for its treatment of workers, tax practices, and impact on
small businesses.
• Amazon is committed to sustainability and has set a goal to be carbon neutral by 2040.
 CONCLUSION

• Amazon's success can be attributed to its

customer-centric approach, innovative technology,
and diverse product offerings.
• The company faces challenges such as increasing
competition and negative publicity but continues
to expand into new markets and invest in
technology.
• Amazon's mission statement, "to be Earth's most
customer-centric company," is at the core of its
THANK YOU!
ANY QUESTIONS?